Top 10 Sales and Marketing Coordinator Certifications

Certifications are important for a sales and marketing coordinator in the job market because they demonstrate that the individual has achieved a certain level of expertise in their field. They provide employers with evidence that the applicant is knowledgeable, skilled, and committed to their area of expertise. Certifications also show potential employers that an individual is willing to take initiative to further their knowledge and pursue professional development opportunities. Having certifications can help differentiate an individual from other applicants, making them a more attractive candidate for a position. Additionally, certifications can open up more job opportunities as some employers may require certifications or prefer candidates who have them.

This article reviews some of the top certifications for Sales and Marketing Coordinators and explains how these certifications can help to advance their careers.

What are Sales and Marketing Coordinator Certifications?

Sales and marketing coordinator certification is an official designation that recognizes professionals with the knowledge, skills, and experience necessary to coordinate sales and marketing efforts. Sales and marketing coordinators are responsible for managing the company’s sales and marketing activities, including product launches, promotions, advertising campaigns, customer relations management (CRM), lead generation strategies, budgeting, market research, reporting and analytics.

Having a sales and marketing coordinator certification can help individuals stand out when applying for jobs in this field. It also demonstrates their commitment to professional development in the area of sales and marketing. The certification can also help them better understand the industry by providing them with an understanding of current trends in sales and marketing as well as best practices. Furthermore, having a certification allows professionals to network with other certified sales and marketing coordinators which can be beneficial when seeking advice or recommendations on how to approach certain projects or tasks. Additionally, having a certification can give employers confidence that the individual has the necessary expertise to handle all aspects of their job effectively.

Pro Tip: When considering a Sales and Marketing Coordinator Certification, make sure to research the organization offering the certification and determine whether their program is accredited by an outside agency. Accreditation is important as it provides an impartial third-party review of the quality of the certification program. Additionally, some certifications may have prerequisites that must be met before receiving certification. Make sure to understand these requirements before enrolling in a certification program.

Related: What does a Sales and Marketing Coordinator do?

Top 10 Sales and Marketing Coordinator Certifications

Here’s our list of the best certifications available to Sales and Marketing Coordinators today.

1. Certified Sales and Marketing Coordinator (CSMC)

Certified Sales and Marketing Coordinator (CSMC) is a certification program offered by the American Marketing Association (AMA). The CSMC is designed to provide sales and marketing professionals with the knowledge and skills necessary to succeed in today’s competitive marketplace.

The CSMC program consists of two courses: Principles of Sales and Marketing and Advanced Strategies for Sales and Marketing. The Principles of Sales and Marketing course focuses on developing an understanding of the fundamentals of sales, marketing, customer service, product development, pricing strategies, market research, advertising, public relations, digital marketing, and more. The Advanced Strategies for Sales and Marketing course covers topics such as effective communication techniques, negotiation tactics, creating sales presentations, developing customer relationships, managing customer data bases, developing promotional materials, building loyalty programs, analyzing market trends and more.

It typically takes between six months to one year to complete the CSMC program depending on how much time you can dedicate to studying each week. To get certified as a CSMC you must pass both courses with a grade of 70% or higher.

The cost of the CSMC program varies depending on whether you take it online or in person. Online courses typically cost around $500-$1000 while in-person courses may cost up to $3000 or more depending on location.

2. Certified Professional in Sales and Marketing (CPSM)

Certified Professional in Sales and Marketing (CPSM) is a professional certification program offered by the Institute for Professional Excellence in Selling (IPES). The CPSM certification is designed to recognize and validate the knowledge, skills, and abilities required of successful sales and marketing professionals.

The CPSM program consists of three exams: Foundations of Selling, Advanced Selling Strategies, and Sales & Marketing Strategy. Each exam is designed to test a candidate’s knowledge of sales and marketing principles, practices, processes, and best practices.

In order to become certified as a CPSM, candidates must pass all three exams within two years. Candidates are allowed up to four attempts at each exam during this two-year period.

The cost for the CPSM program varies depending on the number of exams taken. For example, if you take all three exams at once it will cost $1,100 USD. If you take one exam at a time it will cost $400 USD per exam.

Once an individual has passed all three exams they will be awarded the Certified Professional in Sales & Marketing (CPSM) designation from IPES. This certification is valid for five years before recertification is required.

3. Certified Digital Marketer (CDM)

Certified Digital Marketer (CDM) is a professional certification program that provides individuals with the knowledge and skills to become successful digital marketers. The program is offered by the Digital Marketing Institute (DMI), which is an internationally recognized leader in digital marketing education.

The CDM program consists of five core modules: Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content & Email Marketing, and Paid Advertising. Each module covers topics such as strategy development, analytics, optimization techniques, and best practices. The program also includes two optional elective courses: Mobile & App Marketing and Advanced Analytics & Insights.

It typically takes 6-9 months to complete the CDM program depending on how much time you can dedicate to it each week. You can complete the course at your own pace and have up to 12 months access to all learning materials.

To get certified as a CDM you must pass an online exam after completing all 5 core modules plus any electives you have chosen. The exam consists of 60 multiple choice questions and you must score 70% or higher in order to pass.

The cost of the CDM program varies depending on whether you choose a self-paced or instructor-led option. For self-paced courses, prices start from $995 USD for the full program including all 5 core modules and 2 electives if desired. For instructor-led courses, prices start from $1,495 USD for the full program including all 5 core modules and 2 electives if desired.

4. Certified Social Media Strategist (CSMS)

A Certified Social Media Strategist (CSMS) is a professional certification that demonstrates an individual’s knowledge and expertise in developing and executing effective social media strategies. The certification is designed to help professionals demonstrate their understanding of the fundamentals of social media marketing, including best practices, tools, and techniques.

It typically takes between one to two months to complete the CSMS program, depending on the individual’s prior experience with social media. To get certified, individuals must pass an online exam that covers topics such as creating a social media strategy, managing campaigns, analyzing data, and measuring success.

The cost of the CSMS program varies depending on where you take it. Generally speaking, it can range anywhere from $500-$1,000 USD for the entire program.

5. Google Ads Certification

Google Ads Certification is a program offered by Google to help individuals and businesses become more proficient in using Google Ads. It is an industry-recognized certification that demonstrates proficiency in creating, managing, measuring, and optimizing Google Ads campaigns.

The certification process typically takes around 4-6 hours to complete, depending on the individual’s prior experience with Google Ads. To get certified, you must pass two exams: the Fundamentals exam and one of the advanced exams (Search Advertising, Display Advertising, Video Advertising, Shopping Advertising or Mobile Advertising). The exams are taken online and consist of multiple choice questions.

The cost of getting certified depends on which exam you take. Each exam costs $50 USD. You can also purchase a bundle package which includes both exams for $100 USD.

Once you have passed both exams, your certification will be valid for 12 months from the date of completion. You will need to renew your certification every 12 months by taking either the Fundamentals or one of the advanced exams again.

6. HubSpot Inbound Certification

HubSpot Inbound Certification is a certification program designed to help marketers and sales professionals learn the fundamentals of inbound marketing. The certification consists of two courses: Inbound Marketing and Inbound Sales. It takes approximately 4-6 hours to complete both courses, depending on how quickly you are able to work through the material.

The cost for the HubSpot Inbound Certification is $199 USD per person. To get certified, you must first create an account on HubSpot Academy, which is free. Once your account is created, you can purchase the certification and begin working through the course material. Each course includes video lessons, quizzes, and activities that will help you understand the concepts of inbound marketing and inbound sales. Once you have completed both courses, you will receive your certificate of completion via email.

7. Marketo Certified Expert

Marketo Certified Expert is a certification program that recognizes individuals who have demonstrated proficiency in the use of Marketo’s marketing automation platform. The certification is designed to ensure that marketers are proficient in the design, implementation, and optimization of Marketo campaigns.

It takes approximately 8-10 hours to complete the certification process. To get certified, you must pass two exams: the Marketo Certified Expert exam and the Marketo Certified Professional exam. Both exams are administered online and consist of multiple choice questions related to the features and functionality of Marketo’s marketing automation platform.

The cost for taking both exams is $400 USD per person. Upon successful completion of both exams, you will receive a certificate from Marketo recognizing your achievement as a Marketo Certified Expert.

8. Microsoft Advertising Accredited Professional

Microsoft Advertising Accredited Professional is a certification program designed to help advertising professionals demonstrate their expertise in Microsoft Advertising products and services. It is an online self-paced program that requires the successful completion of a series of exams.

The program consists of three exams: Microsoft Advertising Fundamentals, Search Ads, and Display Ads. Each exam takes approximately 90 minutes to complete and covers topics such as account setup, optimization strategies, reporting, and more. The exams are available in multiple languages including English, Spanish, French, German, Italian, Portuguese (Brazilian), Japanese, Korean and Chinese (Simplified).

The cost of the Microsoft Advertising Accredited Professional program is $99 USD per exam or $297 USD for all three exams. To get started with the program you will need to create a Microsoft Learning Account (free) and then purchase the appropriate exam vouchers from the Microsoft Learning website. Once you have purchased your exam vouchers you can schedule your exams at any time by logging into your account on the Microsoft Learning website.

Once you have successfully completed all three exams you will receive an official certificate from Microsoft verifying your status as a Microsoft Advertising Accredited Professional. You will also be eligible for discounts on select training courses offered through the Microsoft Learning website.

9. Adobe Certified Associate in Digital Marketing

Adobe Certified Associate in Digital Marketing (ACA DM) is an industry-recognized certification program offered by Adobe that validates a person’s knowledge and skills in digital marketing. The ACA DM certification demonstrates a person’s ability to plan, execute, and measure digital marketing campaigns using Adobe tools. It is designed for individuals who are looking to gain a better understanding of the fundamentals of digital marketing, such as social media, search engine optimization (SEO), email marketing, and web analytics.

The ACA DM certification requires the completion of two exams: Adobe Analytics Business Practitioner Exam and Adobe Campaign Business Practitioner Exam. The exams are administered online through Pearson VUE testing centers and take approximately 2 hours each to complete.

In order to qualify for the ACA DM certification, you must have at least 6 months of experience working with Adobe tools or have taken an approved training course on Adobe tools. Additionally, you must pass both exams with a score of 70% or higher.

The cost of the ACA DM certification varies depending on the type of exam you choose to take. The cost for both exams is $180 USD per exam.

10. Hootsuite Social Selling Certification

Hootsuite Social Selling Certification is a certification program offered by Hootsuite, a social media management platform. The certification is designed to help sales professionals and entrepreneurs use social media to increase their sales and grow their businesses.

The certification consists of four modules: Introduction to Social Selling, Building Your Brand on Social Media, Engaging with Prospects on Social Media, and Measuring Success with Social Selling. Each module takes an average of one hour to complete. Upon successful completion of all four modules, you will receive your Hootsuite Social Selling Certification.

To get the certification, you must first create a free Hootsuite account. Once your account is set up, you can access the course materials by clicking on the “Learn” tab in the top navigation bar and then selecting “Social Selling Certification” from the drop-down menu. You can then work through each module at your own pace.

The cost for the Hootsuite Social Selling Certification is $99 USD.

Do You Really Need a Sales and Marketing Coordinator Certificate?

The answer to this question depends on the individual's career goals and experience. If someone is looking to become a sales and marketing coordinator, a certificate can be beneficial in demonstrating knowledge of the field as well as providing potential employers with proof of specialized training.

However, if someone already has experience in sales and marketing, then a certificate may not be necessary. Depending on the job requirements, employers may even prefer to hire applicants with real-world experience over those who have only completed coursework or certification programs.

Ultimately, it is up to each individual to decide whether or not they need a sales and marketing coordinator certificate. If someone is interested in pursuing this type of career but lacks experience, then a certificate could be beneficial in helping them stand out from other candidates. On the other hand, if someone already has extensive industry experience, then they may find that their existing knowledge and skills are enough to get them hired without needing additional credentials.

Related: Sales and Marketing Coordinator Resume Examples

FAQs About Sales and Marketing Coordinator Certifications

1. What qualifications do I need to become a Sales and Marketing Coordinator?

Answer: To become a Sales and Marketing Coordinator, you will typically need a bachelor’s degree in marketing, business administration, or a related field. In addition, experience in sales and/or marketing is highly recommended.

2. Are there any certifications available for Sales and Marketing Coordinators?

Answer: Yes! The American Marketing Association (AMA) offers several certification programs for Sales and Marketing Coordinators, including the Certified Professional Marketer (CPM) program and the Professional Certified Marketer (PCM) program.

3. How long does it take to become certified as a Sales and Marketing Coordinator?

Answer: The length of time it takes to become certified as a Sales and Marketing Coordinator depends on which certification program you choose to pursue. Generally speaking, most certifications require at least one year of study before taking the final exam.

4. What are the benefits of becoming certified as a Sales and Marketing Coordinator?

Answer: Becoming certified as a Sales and Marketing Coordinator can give you an edge over other job applicants when applying for jobs in this field. It also demonstrates your commitment to professional development in the field of sales and marketing, making you more attractive to employers looking for qualified candidates. Additionally, some employers may offer higher salaries or bonuses for employees who hold these certifications.

5. How much does it cost to get certified as a Sales and Marketing Coordinator?

Answer: The cost of certification varies depending on which program you choose to pursue. Generally speaking, most certification programs range from $300-$600 USD for tuition fees alone; however, additional costs such as books or study materials may be required depending on which program you choose to pursue.