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What does a Marketing Coordinator do?

Learn all about Marketing Coordinator duties, skills and much more. Get expert advice on how to become a Marketing Coordinator.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A marketing coordinator is responsible for planning and executing marketing campaigns, as well as managing day-to-day activities. They work closely with other members of the marketing team, such as the creative director, copywriter, and web developer, to ensure that all aspects of the campaign are aligned. In addition, they often liaise with external partners and vendors to coordinate promotional activities.

Marketing Coordinator job duties include:

  • Developing marketing campaigns and strategies
  • Planning and executing promotional events
  • Creating and managing social media content
  • Managing and growing email marketing lists
  • Developing and managing advertising campaigns
  • Conducting market research and analysis
  • Generating leads and sales pipeline management
  • Writing, editing, and proofreading marketing materials
  • Managing projects and timelines
  • Budget management

Marketing Coordinator Job Requirements

A Marketing Coordinator typically needs a bachelor's degree in marketing, communications, or a related field. They may also need to have experience working in marketing or a related field. Some employers may require that a Marketing Coordinator has a certification in marketing, such as the Certified Marketing Professional (CMP) designation.

Marketing Coordinator Skills

  • Communication
  • Writing
  • Editing
  • Research
  • Marketing
  • Social Media
  • Event Planning
  • Project Management
  • Budgeting
  • Time Management
  • Creativity

Related: Top Marketing Coordinator Skills: Definition and Examples

How to become a Marketing Coordinator

A marketing coordinator is responsible for planning and executing marketing campaigns, as well as managing day-to-day tasks associated with the marketing department. As a marketing coordinator, you will work closely with the marketing team to develop and implement marketing plans, track progress and results, and provide support as needed. In order to become a marketing coordinator, you should have a bachelor’s degree in marketing or a related field, and experience working in a marketing or advertising role. Strong communication, organizational, and project management skills are essential in this position.

If you are interested in becoming a marketing coordinator, start by pursuing a bachelor’s degree in marketing or a related field. While you’re in school, try to gain some experience working in a marketing or advertising role through internships or part-time jobs. Once you have your degree and some experience under your belt, start applying for jobs as a marketing coordinator. When you land an interview, be sure to emphasize your communication, organizational, and project management skills. With hard work and dedication, you can become a successful marketing coordinator.

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