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What does a Sales Merchandiser do?

Learn all about Sales Merchandiser duties, skills and much more. Get expert advice on how to become a Sales Merchandiser.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 4 min read

A sales merchandiser is responsible for planning and executing marketing and sales strategies to promote products or services. They work with clients to identify their needs and develop a plan to meet those needs. Sales merchandisers also work with other members of the sales team to ensure that all activities are coordinated and aligned with the overall strategy.

Sales Merchandiser job duties include:

  • Act as a liaison between the sales team and the merchandising team
  • Assist in developing and executing merchandise plans
  • Monitor inventory levels and replenish stock as needed
  • Analyze sales data to identify trends and opportunities
  • Develop creative ways to increase sales and grow market share
  • Train and coach sales staff on product knowledge and selling techniques
  • Stay up-to-date on industry trends and best practices
  • Monitor competitor activity and adjust strategies accordingly
  • Handle customer inquiries and complaints in a professional manner

Sales Merchandiser Job Requirements

A Sales Merchandiser is responsible for planning and executing promotional and marketing campaigns for products and services. They work with sales, marketing, and advertising teams to develop strategies, set goals, and track progress. In order to be a Sales Merchandiser, one must have a minimum of a bachelor's degree in marketing, business, or a related field. Additionally, certification in sales or marketing from a professional organization is often required. Sales Merchandisers typically have at least five years of experience working in sales or marketing.

Sales Merchandiser Skills

  • Communication
  • Negotiation
  • Organization
  • Time Management
  • Prioritization
  • Customer Service
  • Sales
  • Marketing
  • Merchandising
  • Planning
  • Analysis

Related: Top Sales Merchandiser Skills: Definition and Examples

How to become a Sales Merchandiser

Sales merchandisers play a critical role in the retail industry. They are responsible for ensuring that products are properly displayed and priced in order to attract customers and drive sales. While some merchandisers may work in stores, others may work for wholesalers or manufacturers, working with retailers to get their products onto store shelves.

If you’re interested in a career as a sales merchandiser, here are a few tips to get you started:

1. Get a degree in marketing or business. A solid foundation in marketing or business will give you the skills you need to be successful in this field. Many merchandisers also have experience working in retail, so if you have any experience working in a store, be sure to highlight that on your resume.

2. Stay up-to-date on trends. As a merchandiser, you’ll need to know what products are selling well and what trends are popular with consumers. This will help you make decisions about what products to stock and how to price them. You can stay up-to-date on trends by reading trade publications, attending industry events, and following retailers and brands on social media.

3. Be organized and detail-oriented. Merchandising is all about creating an attractive and effective display for products. This requires careful planning and attention to detail. You’ll need to be able to create detailed plans and then execute them flawlessly.

4. Have strong negotiation skills. When you’re working with retailers, you’ll need to be able to negotiate terms that are favorable for both parties. This includes things like pricing, product placement, and promotional opportunities. Strong negotiation skills will help you get the best possible terms for your products.

5. Be proactive and adaptable. The retail landscape is constantly changing, so it’s important that merchandisers are proactive about making changes to their plans when necessary. You should also be adaptable, as different retailers will have different needs and requirements. Being flexible will help you succeed in this ever-changing industry.

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