Log InSign Up
Article

What does a Retail Sales do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 5 min read

A retail salesperson helps customers find the products they want and completes sales transactions. They often work in retail stores, but may also work in restaurants, grocery stores, and other businesses. Retail salespersons typically have a high school diploma or equivalent. Some jobs may require postsecondary education, such as completing a certificate program in retail management.

Retail Sales job duties include:

  • Greeting customers as they enter the store
  • Answering questions about merchandise
  • Assisting customers in finding the items they are looking for
  • Helping customers to load their purchases into their vehicles
  • Processing sales transactions at the register
  • Maintaining a clean and organized work area
  • Restocking shelves as needed
  • Assisting with store merchandising and displays
  • Participating in store inventory counts

Retail Sales Job Requirements

There are no specific education requirements for retail sales jobs, although some employers may prefer applicants with a high school diploma or equivalent. Certification is not typically required, but completing a short-term certification program in retail sales can give job seekers an edge in the job market. Experience is also not required for most entry-level retail sales jobs, although prior experience working in customer service or another people-facing role may be beneficial.

Retail Sales Skills

  • Communication
  • Active listening
  • Customer service
  • Patience
  • Attention to detail
  • Product knowledge
  • Selling skills
  • Visual merchandising
  • Stock management
  • Cash handling
  • Security awareness

Related: Top Retail Sales Skills: Definition and Examples

How to become a Retail Sales

In order to become a retail sales associate, one must be able to obtain the necessary education and skills. There are many ways to become a retail sales associate. One can either attend a trade school, college, or university that offers courses in retail sales or one can learn on the job.

The most important skill that a retail sales associate must possess is excellent customer service skills. In order to provide excellent customer service, a retail sales associate must be friendly, helpful, and knowledgeable about the products and services that the store offers. A retail sales associate must also be able to handle customer complaints in a professional manner.

Another important skill that a retail sales associate must possess is good communication skills. A retail sales associate must be able to communicate effectively with customers in order to answer their questions and provide them with information about the products and services that the store offers. A retail sales associate must also be able to communicate effectively with other members of the store’s staff in order to ensure that the store runs smoothly.

In addition to excellent customer service skills and good communication skills, a retail sales associate must also be able to work well under pressure. A retail sales associate often has to deal with large crowds of people and handle multiple tasks at the same time. Therefore, it is important for a retail sales associate to be able to stay calm and organized when dealing with customers and other members of the store’s staff.

There are many different types of retail stores, so it is important for a retail sales associate to have knowledge about the products and services that each type of store offers. For example, if a retail sales associate works in a clothing store, they should have knowledge about the different types of clothing that the store sells. If a retail sales associate works in an electronics store, they should have knowledge about the different types of electronics that the store sells. In order to provide excellent customer service, it is important for a retail sales associate to be knowledgeable about the products and services that their particular store offers.

Some retailers may require their employees to complete a training program before they begin working as a retail sales associate. During this training program, employees will learn about the different aspects of working in a retail environment, such as how to handle customer complaints, how to process returns, and how to use the register. Completing a training program is not required in order to become a retail sales associate, but it can help employees feel more prepared for their new job.

Many people choose to become a retail sales associate because it is a job that offers flexible hours and good pay. Retailers usually offer their employees discounts on merchandise, which can save employees money on their personal shopping trips. Some retailers also offer their employees benefits such as health insurance and retirement plans. Becoming a retail sales associate can be an excellent way to earn extra money or start a new career.

Related: Retail Sales Resume Example

Related: Retail Sales Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

Similar articles