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What does a Retail Sales Associate do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A Retail Sales Associate helps customers find the products they want and processes customers’ payments. They also might help stock shelves or set up displays.

Retail Sales Associate job duties include:

  • Greeting customers as they enter the store
  • Answering customer questions and addressing customer concerns
  • Providing customers with product information
  • Assisting customers in finding the products they are looking for
  • Operating the cash register
  • Processing customer transactions
  • Bagging or wrapping customer purchases
  • Restocking shelves as needed
  • Cleaning the sales floor

Retail Sales Associate Job Requirements

Most retail sales associate positions do not require any formal education or certification. However, some employers may prefer candidates with a high school diploma or equivalent. Prior experience working in retail sales is also helpful, but not always required. The most important qualities for a successful retail sales associate are strong communication and customer service skills, a positive attitude, and the ability to stay calm under pressure.

Retail Sales Associate Skills

  • Customer service
  • Sales
  • Communication
  • Teamwork
  • Product knowledge
  • Time management
  • Organization
  • Computer skills
  • Math skills
  • Analytical skills
  • Problem solving skills
  • Multitasking

Related: Top Retail Sales Associate Skills: Definition and Examples

How to become a Retail Sales Associate

A retail sales associate is responsible for providing customer service and promoting merchandise within a retail setting. They interact with customers on a daily basis, answer questions about products, and provide assistance with purchasing decisions. In order to become a retail sales associate, one must have excellent communication skills and a desire to work with the public.

Some retail stores may require their sales associates to have a high school diploma or equivalent, but many do not. However, most stores will provide on-the-job training to teach new employees the basics of customer service and product knowledge. During this training period, it is important to pay close attention and take advantage of the opportunity to learn as much as possible.

Once hired, a retail sales associate should take the time to get to know the products they will be selling. They should familiarize themselves with the features and benefits of each item in order to better assist customers. It is also important to stay up-to-date on any new products or promotions that the store may be running. By providing great customer service and having in-depth product knowledge, retail sales associates can build a loyal clientele and become successful in their career.

Related: Retail Sales Associate Resume Example

Related: Retail Sales Associate Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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