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What does a Retail Sales Representative do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A retail sales representative is responsible for promoting and selling a company's products or services to customers in a retail setting. They may work in a store, over the phone, or online. Retail sales representatives must be able to effectively communicate with customers and build relationships in order to close sales.

Retail Sales Representative job duties include:

  • Greeting customers as they enter the store and providing them with assistance
  • Answering customer questions about products, prices, availability, etc.
  • Providing customers with information about sales and promotions
  • Assisting customers in finding items they are looking for
  • Helping customers to load their purchases into their vehicles
  • Processing sales transactions quickly and accurately
  • Restocking shelves as needed
  • Keeping the sales floor clean and organized
  • Monitoring security cameras and reporting any suspicious activity to management

Retail Sales Representative Job Requirements

A Retail Sales Representative typically needs at least a high school diploma, although some jobs may require postsecondary education, and most jobs will provide on-the-job training. There are no specific certification or experience requirements for this position, although previous experience in customer service or retail sales may be helpful.

Retail Sales Representative Skills

  • Communication
  • Customer service
  • Patience
  • Product knowledge
  • Active listening
  • Empathy
  • Problem solving
  • Flexibility
  • Friendliness
  • Persuasiveness
  • Time management

Related: Top Retail Sales Representative Skills: Definition and Examples

How to become a Retail Sales Representative

A retail sales representative is responsible for generating sales at a retail store. They work closely with customers to identify their needs and recommend products that will meet those needs. In order to become a retail sales representative, you will need to have strong communication and customer service skills. You should also be comfortable working on your feet for long periods of time and be able to lift heavy boxes. If you have previous experience working in retail, that will be a big plus. To land a job as a retail sales representative, start by searching online job boards or visiting your local retail stores to inquire about open positions. Once you find a position that interests you, submit your resume and cover letter. Be sure to highlight your customer service and sales experience in your application materials. If you are called in for an interview, dress professionally and be prepared to talk about your experience working with the public.

Related: Retail Sales Representative Resume Example

Related: Retail Sales Representative Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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