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What does a Marketing Account Executive do?

Learn all about Marketing Account Executive duties, skills and much more. Get expert advice on how to become a Marketing Account Executive.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 5 min read

A marketing account executive is responsible for managing and developing relationships with a company's key customers. They work closely with the sales team to identify and assess customer needs and develop strategies to improve customer satisfaction. They also work with other departments within the company to ensure that customer expectations are met.

Marketing Account Executive job duties include:

  • Serve as the day-to-day contact with clients for assigned accounts
  • Develop and execute marketing plans and strategies in collaboration with clients and company management
  • Research and develop targeted marketing campaigns
  • Plan and oversee advertising and promotion activities including print, online, broadcast, and direct mail
  • Negotiate contracts with vendors and media outlets
  • Coordinate production of marketing materials, including copywriting and design
  • Monitor industry trends and conduct competitor analysis
  • Manage budgets and reconcile invoices
  • Generate reports to measure campaign effectiveness
  • Attend trade shows and conferences on behalf of the company

Marketing Account Executive Job Requirements

Most employers prefer to hire marketing account executives who have at least a bachelor’s degree in marketing, advertising, business, or a related field. However, some jobs may only require an associate’s degree or relevant work experience. Employers also prefer candidates who have previous experience working in marketing or sales. Marketing account executives typically need excellent communication, interpersonal, and organizational skills. Many employers also require candidates to be proficient in Microsoft Office and other computer applications. Some jobs may also require candidates to have a valid driver’s license and access to a reliable vehicle.

Marketing Account Executive Skills

  • Communication
  • Writing
  • Research
  • Organization
  • Planning
  • Time Management
  • Negotiation
  • Sales
  • Marketing
  • Social Media
  • Public Relations

Related: Top Marketing Account Executive Skills: Definition and Examples

How to become a Marketing Account Executive

In order to become a marketing account executive, one must first understand what the job entails. Marketing account executives are responsible for managing and developing relationships with an organization’s clients. They work closely with clients to ensure that their needs are being met and that they are satisfied with the products or services being provided. In addition, marketing account executives are responsible for creating and implementing marketing plans that will help promote their company’s products or services.

The first step to becoming a marketing account executive is to obtain a bachelor’s degree in marketing or a related field. Many companies prefer candidates who have a master’s degree in business administration (MBA) with a concentration in marketing. It is also important to have experience working in sales or customer service. This experience will be beneficial when working with clients and understanding their needs.

Once you have the necessary education and experience, it is important to build a strong network of contacts. Marketing account executives need to be able to build relationships quickly and effectively. Attend industry events and networking functions to meet potential clients and other professionals in the field. Having a strong online presence is also important. Use social media platforms such as LinkedIn to connect with potential clients and create an online portfolio that showcases your work.

When you have built a strong network of contacts and have an understanding of the marketing field, you can begin applying for jobs. Start by searching online job boards or contacting marketing firms directly. Once you have found a few positions that interest you, submit your resume and cover letter. Be sure to tailor your materials to each position so that your qualifications are clear. After submitting your application, prepare for an interview by researching the company thoroughly and practicing your answers to common interview questions.

If you are successful in securing an interview, remember to dress professionally and arrive early. During the interview, be sure to emphasize your ability to build relationships, develop marketing plans, and work well under pressure. If offered the position, be prepared to negotiate your salary and benefits package. Once you have accepted a job offer, congratulations! You are on your way to a successful career as a marketing account executive!

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