Top 12 Marketing Account Executive Skills to Put on Your Resume

Crafting a standout resume is crucial for marketing account executives aiming to capture the attention of potential employers. Blend sharp technical know-how with inventive thinking and people skills that actually move the needle. Signal strategy. Show outcomes. Make it unmistakable.

Marketing Account Executive Skills

1. SEO/SEM
2. Salesforce
3. Google Analytics
4. HubSpot
5. Marketo
6. CRM Management
7. PPC Campaigns
8. Adobe Creative Suite
9. Social Media Advertising
10. Email Automation
11. A/B Testing
12. Lead Generation

1. SEO/SEM

SEO (Search Engine Optimization) sharpens your site’s organic visibility. SEM (Search Engine Marketing) layers paid search on top of that to accelerate reach. Together, they lift discoverability, funnel qualified visitors, and amplify campaign impact.

Why It's Important

SEO/SEM powers targeted traffic, brand lift, and conversions. Better rankings and smarter bidding turn interest into pipeline.

How to Improve SEO/SEM Skills

Blend fundamentals with constant refinement:

1. Keyword research: Map intent-rich, high-value terms with tools such as Google Keyword Planner and pair them with long-tail phrasing for coverage.

2. Quality content: Publish useful, authoritative material that answers real questions. Analyze what resonates with tools like BuzzSumo and refine tone, depth, and format.

3. Technical hygiene: Speed up pages, fix crawl issues, structure data (schema), and fortify internal linking. Quick pages reduce bounce; clean code earns trust.

4. Mobile-first: Make everything fast, responsive, readable. Test frequently across devices and connection speeds.

5. Backlinks that matter: Earn links from relevant, reputable sources. Monitor link quality and prune junk.

6. Local SEO: Keep your Google Business Profile accurate. Nail NAP consistency, gather reviews, add local content.

7. Paid search tuning: Tight ad groups, compelling copy, granular negatives, and landing pages that match intent. Iterate bids and budgets by performance.

8. Measure with GA4: Track events, conversions, and assisted paths in Google Analytics 4. Monitor channel mix and shift spend where it wins.

Keep pace with algorithm shifts. Test. Learn. Ship improvements.

How to Display SEO/SEM Skills on Your Resume

2. Salesforce

Salesforce is a cloud CRM that centralizes customer data, sales processes, and marketing workflows so teams can track, automate, and analyze every interaction from lead to renewal.

Why It's Important

It aligns marketing and sales around shared data, automates repetitive work, and surfaces insight for faster decisions—driving better engagement and cleaner revenue execution.

How to Improve Salesforce Skills

Make the system work harder for you—and cleaner:

1. Data quality: Enforce validation and picklists, turn on duplicate and matching rules, standardize fields, and schedule routine cleanups. Consider tools like DemandTools or Cloudingo for heavy lifts.

2. Automation (Flow-first): Build with Salesforce Flow (record-triggered, scheduled, screen). Migrate legacy Process Builder automations toward Flow to simplify maintenance.

3. Integrations: Sync with Marketing Cloud Account Engagement (formerly Pardot) or other marketing platforms. Map fields carefully and define source-of-truth rules.

4. Personalized journeys: Use Marketing Cloud and Journey Builder to deliver channel-aware messaging and scoring that mirrors the buying cycle.

5. Visibility: Craft reports and dashboards that expose funnel health, velocity, and conversion bottlenecks.

Cleaner data. Fewer manual steps. Better lift.

How to Display Salesforce Skills on Your Resume

3. Google Analytics

Google Analytics 4 (GA4) tracks website and app behavior, reveals traffic sources, and ties activity to conversions so you can optimize spend and content with evidence, not guesswork.

Why It's Important

It pinpoints what’s working, what’s wasting budget, and where journeys break—fueling smarter campaigns and higher ROI.

How to Improve Google Analytics Skills

1. Set clear goals: Define conversions and key events that reflect revenue moments or pipeline movement.

2. Get your tagging right: Use Google Tag Manager to deploy tags consistently. Name events cleanly. Avoid duplicate firing.

3. UTMs with discipline: Standardize naming across all channels so attribution isn’t muddy.

4. Custom dashboards: Build views for channel performance, content impact, and cohort behavior. Keep them brief, actionable.

5. Segmentation: Slice by device, source, audience, and behavior to find pockets of profit.

6. Remarketing: Send GA4 audiences to ad platforms and re-engage visitors with messaging tied to their actions.

7. Level up: Keep pace with updates via Skillshop and experiment with BigQuery exports when scale demands deeper analysis.

How to Display Google Analytics Skills on Your Resume

4. HubSpot

HubSpot brings inbound marketing, CRM, sales, and service into one platform so teams can attract, nurture, and delight customers without bouncing between tools.

Why It's Important

You get automation, content, analytics, and CRM in a single ecosystem—faster handoffs, less friction, more visibility.

How to Improve HubSpot Skills

1. CRM integration: Keep properties mapped, dedupe records, and enforce lifecycle stages. Ensure bidirectional sync rules are clear.

2. Analytics: Build attribution and campaign reports that tie content, channels, and revenue together. Prune vanity metrics.

3. Workflows: Automate nurturing, lead routing, and alerts. Use enrollment criteria and suppression lists to avoid noise.

4. Personalization: Leverage personalization tokens and smart content to adapt emails and pages by segment.

5. SEO tools: Use topic clusters, on-page recommendations, and content audits to tighten search performance.

6. Social publishing: Schedule, monitor, and report within HubSpot to keep messaging consistent.

7. Continuous learning: Stay sharp with HubSpot Academy coursework and certifications.

How to Display HubSpot Skills on Your Resume

5. Marketo

Adobe Marketo Engage is a marketing automation platform for complex lead management, nurturing, and multi-channel orchestration—built for depth and scalability.

Why It's Important

It scales segmentation, personalization, scoring, and reporting, aligning tightly with sales while keeping journeys relevant across touchpoints.

How to Improve Marketo Skills

1. Know your segments: Use Smart Lists to target by behavior, firmographics, and intent. Smaller, sharper audiences win.

2. Automate with care: Build Smart Campaigns and Engagement Programs that personalize timing and content without spamming.

3. Score intelligently: Blend demographic and behavioral scoring. Calibrate with sales feedback, not in a vacuum.

4. Integrate your CRM: Keep field mappings clean, sync rules explicit, and ownership clear to avoid data drag.

5. Analyze: Use program performance reports and Revenue Cycle Explorer to find drop-offs and lift winners.

6. Stay current: Follow the Marketo community for patterns, pitfalls, and new features.

How to Display Marketo Skills on Your Resume

6. CRM Management

CRM Management means building systems and processes that turn scattered interactions into a coherent customer story—so marketing can target, sales can act, and leadership can forecast with clarity.

Why It's Important

Centralized data, fewer silos, stronger personalization. Better relationships, better revenue.

How to Improve CRM Management Skills

1. Segment smartly: Group by value, lifecycle stage, behavior, and need. Avoid one-size-fits-none blasts.

2. Guard data quality: Standardize fields, validate inputs, dedupe often, and document conventions.

3. Integrate your stack: Connect email, ads, analytics, chat, support. Make the CRM the heartbeat, not a data graveyard.

4. Automate the obvious: Lead routing, follow-ups, reminders, and scoring. Free humans for the nuanced work.

5. Train relentlessly: Playbooks, office hours, and refreshers. Great tools fail without great habits.

6. Close the loop: Collect feedback from customers and the go-to-market team, then ship incremental fixes.

7. Measure and adjust: Track funnel conversion, velocity, health scores, and retention. Iterate quarterly.

8. Respect privacy: Bake in consent, preferences, and compliance (GDPR/CCPA). Trust compounds.

For further reading and external resources: HubSpot CRM segmentation, Salesforce data quality and training guides, Zapier-style integration overviews, Marketo and CRM automation practices, Survey tools for feedback programs, and CRM Analytics/Tableau resources.

How to Display CRM Management Skills on Your Resume

7. PPC Campaigns

PPC (pay-per-click) puts your message in front of high-intent searchers or targeted audiences—and you only pay when they click. Think Google Ads, Meta Ads, LinkedIn Ads, and more.

Why It's Important

It’s fast, measurable, and controllable. You can dial up (or down) spend, test ideas quickly, and chase ROI with precision.

How to Improve PPC Campaigns Skills

1. Keyword strategy: Refresh queries often, add long-tail coverage, and maintain a ruthless negative list. Use planners to spot demand shifts.

2. Ad relevance: Mirror intent in headlines and descriptions. Highlight benefits, proof, and a crisp call to action.

3. Landing pages: Align message match, remove friction, and speed-load. Test forms, trust signals, and above-the-fold clarity.

4. Bid strategies: Try Smart Bidding where data volume supports it; otherwise keep tighter manual control. Shift budgets to proven winners.

5. Audience targeting: Layer demographics, interests, and remarketing. Use lookalikes where signal is strong.

6. Assets (formerly ad extensions): Sitelinks, callouts, structured snippets, images—claim the real estate.

7. A/B tests: Rotate copy, creatives, and offers. Keep tests focused and time-bound.

8. Analytics: Connect platform data with GA4 to understand post-click behavior and assisted value.

9. Mobile-first: Design ads and pages for thumbs and tiny screens.

10. Quality score: Improve expected CTR, ad relevance, and landing experience to lower CPCs.

How to Display PPC Campaigns Skills on Your Resume

8. Adobe Creative Suite

Adobe Creative Suite has evolved into Adobe Creative Cloud—tools like Photoshop, Illustrator, InDesign, Premiere Pro, and more—for designing, editing, motion, and layouts that sell ideas with style.

Why It's Important

Marketing is visual. Strong creative elevates brand recall, ad performance, and polish across every channel.

How to Improve Adobe Creative Suite Skills

1. Learn by doing: Rebuild real ads, emails, and one-pagers. Reverse-engineer good design and tweak until it sings.

2. Targeted tutorials: Focus on workflows you actually use—masking, smart objects, vector cleanup, master pages, export presets.

3. Speed with shortcuts: Keyboard fluency compounds. Customize and commit them to muscle memory.

4. Brand systems: Build libraries, styles, and templates so teams create consistently without reinventing.

5. Critique loops: Share drafts with designers. Ask for ruthless notes on hierarchy, spacing, and contrast.

6. Stay current: New features land often. Skim release notes and creative communities for time-savers.

How to Display Adobe Creative Suite Skills on Your Resume

9. Social Media Advertising

Paid social places precise messages in front of defined audiences across platforms like Meta, LinkedIn, TikTok, X, and Pinterest—blending reach, targeting, and creative flair.

Why It's Important

It scales awareness and demand quickly, with real-time feedback loops and granular controls over who sees what and when.

How to Improve Social Media Advertising Skills

1. Audience insight: Use platform analytics (e.g., Meta Audience Insights, LinkedIn demographics) to shape segments that actually convert.

2. Creative that clicks: Thumb-stopping visuals, tight copy, early branding. Build for sound-off and movement-first formats.

3. Test systematically: Use native split testing to compare hooks, formats, and offers. Keep variables isolated.

4. Lean into video: Short, platform-native edits. Add captions, clear framing, and a fast open.

5. Mobile polish: Design for vertical ratios, readable text, and speedy loads.

6. Measure relentlessly: Track reach, CTR, CPC, CPA, and downstream quality (not just cheap clicks). Tools like Sprout Social help synthesize.

7. Keep learning: Platforms shift. Follow release notes and reputable industry publications for fresh tactics.

How to Display Social Media Advertising Skills on Your Resume

10. Email Automation

Email automation triggers timely, targeted messages based on behavior or milestones—nurturing interest while saving hours of manual effort.

Why It's Important

It scales personalization, improves consistency, and nudges leads down-funnel with messages that arrive when intent spikes.

How to Improve Email Automation Skills

1. Segment deeply: Behavior, lifecycle, industry, role. Speak to needs, not just names.

2. Personalize smartly: Dynamic content, tokens, and conditional logic. Keep it relevant, not creepy.

3. Test and tune: A/B subject lines, send times, content blocks, and CTAs. Iterate quickly.

4. Responsive design: Mobile-first templates, accessible typography, and tight images.

5. Behavioral triggers: Pages viewed, products browsed, content downloaded, deals stalled—send with purpose.

6. List hygiene: Prune inactives, use double opt-in, and warm IPs carefully.

7. Compliance: Honor consent and preferences; align with GDPR/CCPA and CAN-SPAM rules.

8. Measure: Track opens (directionally), clicks, conversions, revenue per send, and unsubscribe reasons. Adjust cadence and content accordingly.

How to Display Email Automation Skills on Your Resume

11. A/B Testing

A/B testing pits two versions of an experience against each other—page, ad, email—to discover what truly performs better against your goal. No guessing. Just evidence.

Why It's Important

It de-risks creative and UX decisions, making optimization a repeatable habit instead of a hunch.

How to Improve A/B Testing Skills

1. Start with a hypothesis: Define the change, the expected impact, and the metric that proves it.

2. Segment where it matters: Test by device, audience, or funnel stage when behavior differs enough to justify it.

3. Use the right tools: Lean on native platform tests (ads and email) or dedicated testing suites like Optimizely or VWO for web.

4. One variable at a time: Isolate headlines, images, or CTAs so results are interpretable.

5. Statistical rigor: Size samples properly, avoid peeking, and run long enough to reach significance. Sample size calculators help.

6. Document and iterate: Win or lose, record learnings. Fold insights into the next test.

7. Stay current: Follow respected optimization communities (e.g., CXL, MarketingExperiments) for evolving methods.

How to Display A/B Testing Skills on Your Resume

12. Lead Generation

Lead generation finds and nurtures the right prospects—guiding them from curiosity to consideration to closed-won.

Why It's Important

Consistent, qualified pipeline keeps targets within reach and growth predictable. No pipeline, no plan.

How to Improve Lead Generation Skills

1. Define your ICP: Use tools like LinkedIn Sales Navigator and CRM data to sharpen who you target and why.

2. Content that earns attention: Guides, calculators, webinars, and case studies that solve real problems—not fluff.

3. SEO fundamentals: Build topic clusters, fix technical issues, and capture bottom-of-funnel queries.

4. Paid and social: Run tightly targeted campaigns, retarget smartly, and contribute value in communities where your buyers hang out.

5. Email nurturing: Segment, personalize, and time sequences based on behavior and stage.

6. Operations and analytics: Track source quality, cost per opportunity, and conversion by channel in GA4 and your CRM.

7. Partnerships: Co-marketing, events, and integrations that expose you to adjacent audiences.

How to Display Lead Generation Skills on Your Resume