What does a Digital Account Executive do?
Published 4 min read
A digital account executive is responsible for managing and developing relationships with clients in the digital space. They work with clients to understand their needs and develop strategies to meet those needs. Additionally, they work with other members of the digital team to ensure that campaigns are executed flawlessly and deliver results.
Digital Account Executive job duties include:
- Research and develop relationships with new digital accounts
- Serve as the primary point of contact for assigned digital accounts
- Understand account needs and objectives and develop strategies to achieve them
- Create and present custom proposals to clients
- Negotiate pricing and contract terms
- Manage client expectations and deliverables
- Develop and execute account plans to grow business
- Monitor industry trends and competitor activity
- Stay up-to-date on all product changes and enhancements
Digital Account Executive Job Requirements
A digital account executive is responsible for managing and developing relationships with a company's digital advertising clients. They must have a bachelor's degree in marketing, advertising, or a related field, as well as experience working in digital advertising. Certification in Google Ads and/or Microsoft Advertising is also preferred.
Digital Account Executive Skills
- Great communication skills
- Ability to work independently
- Time management skills
- Organizational skills
- Research skills
- Writing skills
- Editing skills
- Social media skills
- Photoshop skills
- InDesign skills
- Illustrator skills
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How to become a Digital Account Executive
A digital account executive is responsible for managing and developing relationships with a company’s digital advertising clients. They work closely with clients to ensure that their needs are being met and that they are happy with the results of the campaigns. In order to become a digital account executive, one must have excellent communication and organizational skills. They must be able to think strategically and come up with creative solutions to problems. It is also important to be able to work well under pressure and meet deadlines.
The first step to becoming a digital account executive is to get a bachelor’s degree in marketing, advertising, or a related field. Many companies also require that candidates have at least 2-3 years of experience working in digital advertising or marketing before they will consider them for the position. Once you have the necessary education and experience, you can start applying for jobs at advertising agencies or companies with in-house advertising departments.
When applying for a job, it is important to highlight your experience managing digital advertising campaigns and your ability to develop strong relationships with clients. Be sure to showcase your problem-solving skills and demonstrate how you have been able to successfully meet or exceed client expectations in the past. If you have a portfolio of previous work, be sure to include it as well.
Once you have landed a job as a digital account executive, your primary goal will be to keep your clients happy. You will need to stay on top of their campaigns and make sure that they are seeing results. You will also be responsible for coming up with new ideas and strategies to keep their campaigns fresh and effective. As you develop relationships with your clients, you will also need to work hard to maintain their trust and confidence in you and your abilities.
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