What does a Digital Account Manager do?
Published 3 min read
A digital account manager is responsible for developing and managing relationships with a company's digital marketing clients. They work to ensure that the client is satisfied with the company's services and that their needs are being met. The digital account manager also works to create and implement strategies to help the client reach their goals.
Digital Account Manager job duties include:
- Act as the primary point of contact for assigned accounts
- Develop and maintain strong relationships with key decision makers within assigned accounts
- Understand customer business objectives and develop strategies to help them achieve their goals
- Plan and execute digital marketing campaigns that drive awareness, engagement, and conversions
- Monitor campaign performance and optimize accordingly to meet/exceed objectives
- Conduct regular competitive analysis and keep abreast of industry trends
- Generate monthly reports on account activity and performance
- Proactively identify opportunities to improve campaign effectiveness and make recommendations to clients
- Stay up-to-date on digital marketing best practices and new technologies/platforms
Digital Account Manager Job Requirements
A digital account manager is responsible for developing and managing relationships with an organization's digital marketing clients. They may also be responsible for some or all aspects of the organization's digital marketing campaigns. The job requires excellent communication and interpersonal skills, as well as a deep understanding of digital marketing concepts and best practices. A bachelor's degree in marketing, advertising, or a related field is typically required, and experience working in digital marketing is strongly preferred. Some employers may also require certification in Google Analytics or a similar platform.
Digital Account Manager Skills
- Campaign management
- Client relations
- Digital marketing
- Customer service
- Email marketing
- Lead generation
- Project management
- Search engine optimization (SEO)
- Social media marketing
- Web analytics
- Web design
- Web development
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How to become a Digital Account Manager
A digital account manager is responsible for developing and managing relationships with an organization’s digital marketing clients. They are the main point of contact for clients and are responsible for ensuring that client expectations are met or exceeded. In order to become a digital account manager, one must have excellent communication and interpersonal skills. They must be able to build rapport with clients and understand their needs. Additionally, they must be highly organized and detail-oriented in order to manage multiple projects at once. Finally, they should have a strong understanding of digital marketing trends and best practices.
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