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What does a Digital Marketing Manager do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A digital marketing manager is responsible for planning, executing, and monitoring digital marketing campaigns. They work with a team of marketers to create and implement strategies that promote a company's products or services. They also track and analyze data to see what is working and what needs to be improved.

Digital Marketing Manager job duties include:

  • Develop and oversee digital marketing campaigns
  • Plan and execute digital marketing and advertising initiatives
  • Oversee a social media strategy
  • Manage and maintain the organization’s website(s)
  • Write and optimize content for the website and social media accounts
  • Monitor web traffic metrics
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and lead generation forms
  • Plan, execute, and measure experiments and conversion tests

Digital Marketing Manager Job Requirements

A digital marketing manager is responsible for developing, implementing, and managing marketing campaigns that promote a company's products and services. They must have a bachelor's degree in marketing or a related field, and experience with web analytics tools and social media platforms. Certification in digital marketing is also preferred.

Digital Marketing Manager Skills

  • SEO
  • PPC
  • Content marketing
  • Email marketing
  • Social media marketing
  • Lead generation
  • Conversion rate optimization
  • Analytics
  • A/B testing
  • Project management
  • Copywriting
  • Budgeting

Related: Top Digital Marketing Manager Skills: Definition and Examples

How to become a Digital Marketing Manager

Digital marketing managers are responsible for planning, executing, and monitoring digital marketing campaigns. In order to become a digital marketing manager, one must have experience in the field of digital marketing and be able to lead a team of marketers. Additionally, a digital marketing manager should be well-versed in the latest trends and technologies in the digital marketing industry.

Related: Digital Marketing Manager Resume Example

Related: Digital Marketing Manager Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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