What does a Digital Marketing Manager do?
Published 3 min read
A digital marketing manager is responsible for planning, executing, and monitoring digital marketing campaigns. They work with a team of marketers to create and implement strategies that promote a company's products or services. They also track and analyze data to see what is working and what needs to be improved.
Digital Marketing Manager job duties include:
- Develop and oversee digital marketing campaigns
- Plan and execute digital marketing and advertising initiatives
- Oversee a social media strategy
- Manage and maintain the organization’s website(s)
- Write and optimize content for the website and social media accounts
- Monitor web traffic metrics
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and lead generation forms
- Plan, execute, and measure experiments and conversion tests
Digital Marketing Manager Job Requirements
A digital marketing manager is responsible for developing, implementing, and managing marketing campaigns that promote a company's products and services. They must have a bachelor's degree in marketing or a related field, and experience with web analytics tools and social media platforms. Certification in digital marketing is also preferred.
Digital Marketing Manager Skills
- SEO
- PPC
- Content marketing
- Email marketing
- Social media marketing
- Lead generation
- Conversion rate optimization
- Analytics
- A/B testing
- Project management
- Copywriting
- Budgeting
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How to become a Digital Marketing Manager
Digital marketing managers are responsible for planning, executing, and monitoring digital marketing campaigns. In order to become a digital marketing manager, one must have experience in the field of digital marketing and be able to lead a team of marketers. Additionally, a digital marketing manager should be well-versed in the latest trends and technologies in the digital marketing industry.
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