Top 11 Digital Account Manager Certifications

Certifications are important for digital account managers in the job market because they demonstrate a level of knowledge and proficiency in the field. Digital account managers must be able to understand their client’s needs and develop strategies that will help them reach their goals. Certifications show employers that a digital account manager has the necessary skills to do this effectively. Additionally, certifications can give digital account managers an edge when competing for jobs as they demonstrate a commitment to furthering their education and staying up-to-date with latest industry trends and best practices.

This article reviews some of the top certifications for Digital Account Managers, and explains how they can help to advance a digital account manager's career.

What are Digital Account Manager Certifications?

Digital Account Manager Certification is a professional certification program designed to help professionals demonstrate their knowledge and skills in digital account management. This certification program provides individuals with the tools and resources necessary to become successful digital account managers, such as understanding the fundamentals of digital marketing, developing effective strategies for managing client accounts, analyzing data and trends, and working collaboratively with other departments. Additionally, this certification can help professionals stay up-to-date on the latest industry trends and technologies related to digital account management. With a Digital Account Manager Certification, professionals can demonstrate their expertise in this field and show potential employers that they have what it takes to excel in this growing industry.

Pro Tip: Before taking a digital account manager certification course, make sure to do your research and ensure that the course is accredited and provides the most comprehensive knowledge and skills needed for the position. Additionally, look for courses with hands-on training and mentorship opportunities so you can gain real-world experience in the field.

Related: What does a Digital Account Manager do?

Top 11 Digital Account Manager Certifications

Here’s our list of the best certifications available to Digital Account Managers today.

1. Certified Digital Account Manager (CDAM)

Certified Digital Account Manager (CDAM) is a professional certification program designed to equip digital account managers with the necessary skills and knowledge to effectively manage clients’ digital accounts. It is offered by the Digital Marketing Institute (DMI), an international certifying body for digital marketing professionals.

The CDAM certification requires a minimum of 12 months of experience in managing digital accounts, as well as completion of the DMI's comprehensive online course. The course covers topics such as search engine optimization, social media management, content marketing, analytics, and more. Upon successful completion of the course, students will receive their CDAM certification.

The cost of the CDAM certification program varies depending on the country you are located in and whether you choose to take the online or classroom-based course. Generally speaking, it costs between $1,000 - $2,000 USD for the online course and approximately $2,500 - $3,500 USD for the classroom-based course.

Once you have successfully completed all requirements for your CDAM certification program, you will be eligible to receive your certificate from DMI within 8 weeks or less.

2. Certified Digital Marketing Professional (CDMP)

Certified Digital Marketing Professional (CDMP) is an industry-recognized certification program designed to help marketing professionals develop and demonstrate their expertise in digital marketing. The program is administered by the Digital Marketing Institute (DMI).

The CDMP certification covers topics such as search engine optimization, content marketing, social media marketing, email marketing, mobile marketing, analytics and more. It requires a minimum of 12 months of study and a minimum of 50 hours of practical experience in digital marketing.

To get the CDMP certification, you must pass the DMI's online exam. The exam consists of 40 multiple choice questions and takes approximately 90 minutes to complete. Candidates must achieve a score of 75% or higher to pass the exam.

The cost for the CDMP certification varies depending on your location and payment method. In the United States, it costs $399 USD for online self-study or $599 USD for instructor-led courses.

3. Google Ads Certification

Google Ads Certification is an online certification program that demonstrates a user’s proficiency in Google Ads. It is designed to help individuals demonstrate their knowledge of the Google Ads platform and its best practices. The certification requires users to pass two exams: the fundamentals exam and one of the advanced exams.

The fundamentals exam covers topics such as account setup, targeting, ad formats, optimization, reporting, and more. The advanced exams cover topics such as search advertising, display advertising, video advertising, shopping advertising, mobile app advertising, and measurement.

It typically takes about 2-4 hours to complete both exams depending on the individual’s familiarity with the material. To get certified, individuals must first create a Google Ads account and then sign up for the certification program at google.com/ads/certification. Once signed up for the program, individuals can take practice tests to prepare for the actual exams.

The cost of getting certified depends on whether or not you choose to pay for premium practice tests or other study materials. The certification itself is free; however some individuals may choose to purchase additional materials to help them prepare for the actual exams.

4. HubSpot Inbound Marketing Certification

HubSpot Inbound Marketing Certification is an online certification program designed to help digital marketers learn the fundamentals of inbound marketing. It is a self-paced course that takes approximately 8 hours to complete and covers topics such as SEO, content marketing, social media, email marketing, lead nurturing, and analytics.

The course is divided into four modules: Introduction to Inbound Marketing; Attracting Visitors; Converting Visitors; and Analyzing Results. Each module includes video lessons, quizzes, and hands-on exercises. Upon completion of the course, you will receive a certificate from HubSpot confirming your successful completion of the program.

To get certified in HubSpot Inbound Marketing Certification you must first register for the course on their website. The cost of the certification is $199 USD per person. Once registered, you will have access to all the materials needed to complete the program including videos, quizzes and exercises. After completing all four modules and passing all quizzes with a score of 80% or higher, you will be eligible for your certificate.

In addition to receiving your certificate upon completion of the program, HubSpot also offers additional benefits such as access to exclusive resources and discounts on products and services from HubSpot partners.

5. Facebook Blueprint Certification

Facebook Blueprint Certification is a program created by Facebook to help marketers and advertisers better understand the platform and its tools. It is designed to give professionals the skills they need to create effective campaigns, measure results, and optimize their strategies for success.

The certification consists of two levels: Core and Advanced. The Core level covers the basics of digital marketing on Facebook, while the Advanced level focuses on more advanced topics such as audience targeting, creative optimization, and campaign measurement. Each level requires passing an exam that covers topics related to that specific level.

The exams can be taken online or in-person at one of Facebook's training centers. The exams are timed, multiple-choice tests with a passing score of 80%. Once you pass both exams, you will receive your official certification from Facebook.

It typically takes around 6-8 hours to complete both exams depending on your experience level with digital marketing and Facebook advertising.

The cost for taking the exams varies depending on location but generally ranges from $150-$200 USD per exam.

6. Twitter Flight School Certification

Twitter Flight School Certification is a program designed to help marketers and advertisers understand the best practices for creating successful Twitter campaigns. It is an online course that consists of eight modules, each focusing on a different aspect of Twitter advertising. The modules cover topics such as setting up campaigns, targeting audiences, optimizing campaigns, and measuring results.

The program takes approximately two hours to complete and includes quizzes throughout the course to test your understanding of the material. Upon completion of the course, you will receive a certificate that shows you have completed the program.

To get certified, you must first register for the program online. Once registered, you can access all eight modules at any time and work through them at your own pace. After completing all eight modules, you will be able to take the final exam and receive your certification upon passing it.

The cost of Twitter Flight School Certification varies depending on whether or not you are an advertiser with Twitter Ads Manager or if you are taking the course independently. For those who are not advertisers with Twitter Ads Manager, there is no cost associated with taking this certification program.

7. LinkedIn Advertising Solutions Certification

LinkedIn Advertising Solutions Certification is a professional certification program offered by LinkedIn. It provides an in-depth understanding of the fundamentals of advertising on LinkedIn, including best practices for creating campaigns, targeting strategies, and optimizing performance.

The certification program consists of four online courses that take approximately 3 hours to complete. The courses cover topics such as setting up campaigns, targeting strategies, optimization techniques, and reporting & analysis. Once all four courses are completed and passed with a score of 80% or higher, you will receive your certification.

The cost for the LinkedIn Advertising Solutions Certification is $99 USD. To get certified you must first create a free LinkedIn Learning account and then enroll in the certification program. After completing the four courses, you will be able to download your certificate from your profile page.

8. Microsoft Advertising Accredited Professional Program

The Microsoft Advertising Accredited Professional Program is a certification program designed to help individuals build their knowledge and skills in the area of digital advertising. It is offered by Microsoft Advertising, an online marketing platform that helps businesses reach their target audiences through search engine marketing, display ads, and other forms of digital advertising.

The program consists of four courses which cover topics such as creating effective campaigns, optimizing campaigns for success, understanding analytics and metrics, and using advanced features in Microsoft Advertising. Each course can be completed in approximately 3-4 hours and must be completed within 90 days of enrollment. Upon successful completion of all four courses, participants will receive a certificate from Microsoft Advertising confirming their accreditation as a professional in the field.

To get started with the program, individuals must first register with Microsoft Advertising via their website or app. Once registered, they can then enroll in the program and begin taking the courses. There is no cost associated with enrolling in the program or completing any of the courses; however, participants may incur additional costs if they choose to purchase additional resources such as books or videos related to digital advertising.

Overall, the Microsoft Advertising Accredited Professional Program provides individuals with an opportunity to gain valuable knowledge and skills related to digital advertising that can help them succeed in their career goals. The program takes approximately 12-16 hours to complete depending on how quickly one completes each course but does not require any additional fees beyond registration.

9. Adobe Digital Marketing Suite Certifications

Adobe Digital Marketing Suite Certifications are certifications that demonstrate a person’s knowledge and skills in the use of Adobe products to create, manage, measure, and optimize digital marketing campaigns. The certifications are offered by Adobe and can be obtained through their official website or through an authorized training partner.

The certification is divided into two levels: Associate and Professional. To obtain the Associate level certification, you must pass an exam that covers topics such as digital marketing fundamentals, analytics, targeting and segmentation, optimization techniques, and campaign management. This exam takes about 2 hours to complete and costs $180 USD.

To obtain the Professional level certification, you must pass an exam that covers topics such as advanced analytics, personalization strategies, automation techniques, audience targeting strategies, and multi-channel optimization. This exam takes about 4 hours to complete and costs $360 USD.

In addition to passing the exams for each level of certification, you must also have at least six months of experience with Adobe products prior to taking the exams. You will also need to maintain your certification by completing continuing education courses every two years in order to keep it current.

10. Salesforce Certified Administrator

Salesforce Certified Administrator (SFDC Admin) is a certification program designed by Salesforce to recognize individuals who demonstrate their expertise in the administration and configuration of Salesforce applications. This certification is ideal for those who are looking to advance their career in the cloud computing industry.

It typically takes around 6 months to prepare for and pass the SFDC Admin exam, depending on how much time you are able to dedicate to studying. The exam covers topics such as data management, user setup, security, customization, reporting and analytics, process automation, mobile app development, and more.

In order to get certified as a Salesforce Certified Administrator you must first register for an account on the Salesforce Certification website. Once registered, you can purchase the exam voucher from the website which will cost $200 USD. You will then have 90 days from the date of purchase to take and pass your exam. After passing your exam you will be officially certified as a Salesforce Certified Administrator.

11. Google Analytics Individual Qualification

Google Analytics Individual Qualification (IQ) is an industry-recognized certification that demonstrates a proficiency in Google Analytics. It is designed to prove an individual's expertise in the platform and its features.

The exam consists of 70 multiple-choice questions, which must be completed within 90 minutes. The exam covers topics such as data collection and configuration, implementation and data analysis, reporting, and account optimization.

To get the Google Analytics IQ certification, you must pass the online assessment with a score of 80% or higher. You can take the exam up to three times if needed. The exam costs $50 USD per attempt and can be taken at any time from anywhere with an internet connection.

Once you pass the exam, you will receive your Google Analytics IQ certificate via email within two weeks. Your certificate will include your name, date of completion, and a unique certificate ID number that can be used to verify your certification status on the Google Partners website.

Do You Really Need a Digital Account Manager Certificate?

In today's digital age, having a digital account manager certificate can be beneficial for those working in the field of digital marketing. A certificate in this field can help you stand out from other applicants, as it shows employers that you have a thorough understanding of the principles and practices associated with managing digital accounts. It also proves that you have taken the time to specialize in an area of expertise, which is highly valued by employers.

Although having a certificate in digital account management may not be essential for some positions, it can give you an edge over other applicants when applying for certain roles. Employers are often looking for people who have specialized knowledge and experience in this particular field. Having a certificate may demonstrate to potential employers that you understand the complexities associated with managing digital accounts and that you possess the necessary skills to succeed.

In addition to helping you gain employment, having a certificate may also qualify you for higher salaries or more responsibility within your current role. It could also provide access to new career opportunities such as consulting or teaching roles. As technology continues to evolve at an ever-increasing pace, having a certification will ensure that your skills remain up-to-date and relevant with industry trends.

Overall, whether or not you need a digital account manager certificate depends on your individual career goals and aspirations. If you are looking to break into the field of digital marketing or want to advance your career prospects within this sector then it may be worth considering obtaining one. However, if your current job does not involve much work with digital accounts then it might not be necessary for you to invest time and money into getting certified in this particular area.

Related: Digital Account Manager Resume Examples

FAQs About Digital Account Manager Certifications

1. What is a Digital Account Manager Certification?

Answer: A Digital Account Manager Certification is a professional certification that demonstrates an individual's knowledge and proficiency in digital account management. It provides recognition of an individual's understanding of the various aspects of digital account management, such as marketing strategy, customer service, analytics, and more.

2. How do I become certified as a Digital Account Manager?

Answer: To become certified as a Digital Account Manager, you must complete a program or course to learn the necessary skills required for this role. Many programs are offered online or through universities or colleges. After completing the program, you can then take an exam to demonstrate your knowledge and receive your certification.

3. What are the benefits of being certified as a Digital Account Manager?

Answer: Being certified as a Digital Account Manager gives you an edge in the industry by demonstrating your expertise and showing that you have taken the initiative to learn the necessary skills to be successful in this role. It also allows employers to recognize your qualifications when looking for new hires and could lead to increased job opportunities and better pay.

4. How long does it take to get certified as a Digital Account Manager?

Answer: The amount of time it takes to get certified depends on which program or course you choose to complete. Generally speaking, it can take anywhere from a few weeks up to several months depending on how much time you are able to dedicate each week towards studying for the exam.

5. What type of jobs can I get with my Digital Account Manager Certification?

Answer: With your Digital Account Manager Certification, you will be qualified for many positions in the field including digital marketing manager, digital strategist, digital analyst, content manager, social media manager and more!