Log InSign Up
Article

What does a Marketing Executive do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A marketing executive is responsible for planning, implementing, and monitoring marketing campaigns. They are also responsible for researching and analyzing market trends, as well as identifying new business opportunities. Marketing executives work closely with other members of the marketing team, such as the creative team, to ensure that campaigns are executed effectively.

Marketing Executive job duties include:

  • Developing marketing campaigns and strategies
  • Conducting market research and analysis
  • Identifying target markets and determining marketing mix
  • Planning and executing promotional activities
  • Managing advertising and public relations
  • Overseeing the production of marketing materials, including print, online, and broadcast
  • Coordinating with internal staff and external vendors to ensure timely execution of campaigns
  • Monitoring campaign performance and making necessary adjustments
  • Evaluating customer feedback and market trends to identify opportunities for improvement
  • Preparing reports on marketing activity and results

Marketing Executive Job Requirements

A Marketing Executive typically needs a bachelor's degree in marketing or a related field. Certification in marketing or sales may be beneficial to job prospects. Many employers prefer candidates with several years of experience in marketing, sales, or a related field. Marketing Executives should be able to analyze data and develop strategies to increase sales and profits. They should also be excellent communicators and have strong interpersonal skills.

Marketing Executive Skills

  • Communication
  • Marketing
  • Sales
  • Social Media
  • Advertising
  • Public Relations
  • Event Planning
  • Budgeting
  • Project Management
  • Time Management
  • Writing
  • Research

Related: Top Marketing Executive Skills: Definition and Examples

How to become a Marketing Executive

There are many ways to become a marketing executive. The most common way is to get a degree in marketing or a related field, such as communications, business, or economics. Many marketing executives also have experience working in sales, advertising, or public relations.

Some marketing executives start out as entry-level employees in marketing departments and work their way up the ladder. Others may begin their careers in sales or another area of business and move into marketing management after gaining experience and developing their skills.

Regardless of how you become a marketing executive, it is important to have strong communication skills, be able to think creatively, and be well-organized. As a marketing executive, you will be responsible for planning and executing marketing campaigns, so it is also important to have experience with project management and be able to work within a budget.

Related: Marketing Executive Resume Example

Related: Marketing Executive Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

Similar articles