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Snapchat Performance Marketing Specialist Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 10 min read

Discover the key ingredients for crafting a winning resume that will land you the coveted position of Performance Marketing Specialist at Snapchat in our comprehensive guide. Learn how to showcase your expertise in driving growth through performance marketing channels, highlight your proficiency in data analytics and campaign optimization, and demonstrate your ability to collaborate with cross-functional teams. With tips on tailoring your resume to reflect Snapchat's unique culture and values, you'll be well-equipped to make a lasting impression on hiring managers and secure your dream job in the fast-paced world of social media advertising.

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Snapchat Performance Marketing Specialist Resume Example

Helaine Bloemers, Performance Marketing Specialist


(702) 385-5718

123 Elm Street, Fargo, ND 58102

Professional Summary

Performance Marketing Specialist with 2 years of experience in driving successful digital campaigns across various platforms. Proficient in leveraging analytics and marketing tools to optimize ROI, increase conversions, and achieve business objectives. Adept in strategic planning, campaign management, and performance reporting, with a proven track record of enhancing brand visibility and revenue growth.

Work Experience

Performance Marketing Specialist at PerformDigi Marketing, ND

Mar 2023 - Present

  • Achieved a 35% increase in lead generation for clients by optimizing ad campaigns on Google AdWords and Facebook Ads, resulting in an overall revenue growth of $500,000 within a year.
  • Successfully managed a monthly budget of $200,000 for PPC campaigns while maintaining a positive ROI, leading to a 25% reduction in cost per acquisition and a 20% increase in conversions.
  • Implemented advanced targeting strategies for a major client's email marketing campaign, driving a 40% open rate, 15% click-through rate, and $150,000 in additional revenue in just six months.
  • Spearheaded the development and execution of a comprehensive SEO strategy for a client's website, resulting in a 50% increase in organic traffic and 30% growth in online sales over a one-year period.

Associate Performance Marketing Specialist at North Dakota Digital, ND

Sep 2021 - Feb 2023

  • Successfully implemented a data-driven digital marketing strategy, resulting in a 35% increase in lead generation and a 20% increase in overall conversions for North Dakota Digital's top clients.
  • Developed, executed, and optimized multiple high-performing Google Ads campaigns, achieving an average ROI of 220% and reducing cost per acquisition (CPA) by 17% within six months.
  • Played a key role in increasing organic traffic to North Dakota Digital's website by 45% within a year through effective keyword research, on-page SEO optimization, and content creation.
  • Streamlined the performance reporting process, reducing manual efforts by 30% and improving the quality and accuracy of data presented to clients, leading to increased client satisfaction and retention.


Bachelor of Science in Marketing and Advertising at North Dakota State University, Fargo, ND

Sep 2016 - May 2021

Relevant Coursework: Consumer Behavior, Market Research, Advertising Strategy, Digital Marketing, Brand Management, Public Relations, Sales Management, and Social Media Marketing.


  • Google Analytics
  • Facebook Ads
  • SEO Optimization
  • A/B Testing
  • Email Campaigns
  • Retargeting Strategies
  • Conversion Rate Optimization


  • Google Ads Certification
  • Facebook Blueprint Certification

Tips for Writing a Better Snapchat Performance Marketing Specialist Resume

1. Use a clear and concise format: A well-organized resume is essential for making a strong impression. Make sure your resume has a clean layout with clearly defined sections, bullet points, and consistent formatting throughout. This will make it easier for hiring managers to quickly scan your resume and identify your key qualifications.

2. Tailor your resume to the job posting: Carefully read through the job description and requirements to understand what the employer is looking for in a candidate. Highlight your relevant skills, experiences, and achievements that directly relate to the specific job you are applying for.

3. Use strong action verbs: Begin each bullet point with powerful action verbs that demonstrate your accomplishments and responsibilities in previous roles. Examples of strong action verbs include "managed," "analyzed," "optimized," "developed," and "implemented."

4. Quantify your achievements: Whenever possible, use numbers to quantify the impact of your work in previous roles. This could include metrics such as percentage increase in engagement, number of campaigns managed, or revenue generated from marketing efforts.

5. Highlight relevant skills: Showcase any skills that are specifically relevant to the role of a Snapchat Performance Marketing Specialist, such as knowledge of Snapchat Ads Manager, social media analytics tools, paid social media strategy development, and campaign optimization techniques.

6. Include industry-specific keywords: Incorporate keywords related to performance marketing and Snapchat advertising throughout your resume to demonstrate your expertise in this niche field.

7. Focus on results-driven achievements: Emphasize the outcomes of your past work experiences rather than simply listing tasks or responsibilities. Employers want to see how you made a difference at previous companies by driving results through effective performance marketing strategies.

8. Keep it concise: Limit your resume to one or two pages maximum – hiring managers often have limited time to review resumes so it's important to only include the most pertinent information.

9. Proofread thoroughly: Take the time to carefully proofread your resume for typos, grammatical errors, and awkward phrasing. This will help ensure that your resume is polished and professional.

10. Include a strong summary statement: Begin your resume with a compelling summary statement that highlights your key qualifications and demonstrates why you are the ideal candidate for the Snapchat Performance Marketing Specialist role. This will help grab the attention of hiring managers and encourage them to read further into your resume.

Related: Marketing Automation Specialist Resume Examples

Key Skills Hiring Managers Look for on Snapchat Performance Marketing Specialist Resumes

When applying for a Performance Marketing Specialist position at Snapchat, it is crucial to incorporate keywords from the job description into your application materials. This is because the company, like many others, utilizes Applicant Tracking Systems (ATS) to screen and filter applicants based on specific criteria. These systems often search for relevant keywords within resumes and cover letters to identify candidates with the most suitable skills and experience for the role. By including these keywords in your application, you increase your chances of passing through the ATS screening process and being considered for an interview with Snapchat's hiring team.

When applying for performance marketing specialist positions at Snapchat, you may encounter common skills and key terms such as campaign management, optimization, analytics, targeting, return on investment (ROI), and creative strategy.

Key Skills and Proficiencies
Data analysisGoogle Analytics
SEO (Search Engine Optimization)SEM (Search Engine Marketing)
PPC (Pay-per-click) advertisingSocial media advertising
Email marketingContent creation and optimization
A/B testingConversion rate optimization
Retargeting/remarketing campaignsAffiliate marketing
Mobile marketingLanding page optimization
Budget management and ROI trackingMarket research and competitor analysis
UX (User Experience) design principlesHTML/CSS basics for web design edits
CRM (Customer Relationship Management) toolsMarketing automation platforms
Project management skillsConstant learning mindset

Related: Marketing Automation Specialist Skills: Definition and Examples

Common Action Verbs for Snapchat Performance Marketing Specialist Resumes

Writing a resume for a Snapchat Performance Marketing Specialist position can be quite challenging, especially when it comes to finding diverse action verbs to describe your skills and accomplishments. Using the same verbs repeatedly can make your resume monotonous and less appealing to potential employers. To create an impressive and effective resume, it is crucial to use varied action verbs that demonstrate your expertise in different aspects of performance marketing on Snapchat. This not only helps you stand out from other candidates but also showcases your ability to strategize, analyze, optimize, and drive results through creative and targeted campaigns on the platform.

To provide you with a competitive advantage, we have compiled a list of impactful action verbs to enhance your resume and secure your next interview:

Action Verbs

Related: What does a Marketing Automation Specialist do?

Editorial staff

Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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