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LinkedIn Performance Marketing Specialist Resume Examples

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 10 min read

This insightful article provides step-by-step guidance on how to craft an impressive LinkedIn resume specifically for the role of a Performance Marketing Specialist. It delves into the importance of highlighting key skills such as strategic planning, campaign management, SEO/SEM proficiency, data analysis, and ROI optimization. The piece emphasizes the need to showcase professional achievements with quantifiable results in previous roles, all while demonstrating adaptability and knowledge of evolving marketing trends. It also offers tips on how to make your profile more attractive to recruiters by using relevant keywords and showcasing certifications or ongoing training in performance marketing.

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LinkedIn Performance Marketing Specialist Resume Example

Andrenique Conder, Performance Marketing Specialist


(257) 616-2627

St. Louis, MO

Professional Summary

Performance Marketing Specialist with 1 year of experience in driving brand growth through innovative and results-oriented marketing strategies. Strong proficiency in leveraging digital channels such as SEO, SEM, social media, and email marketing to increase customer engagement and conversions. Proficient in utilizing data analytics tools to monitor, report and optimize campaigns. Known for excellent problem-solving skills and ability to deliver high performance results in fast-paced environments.

Work Experience

Senior Performance Marketing Specialist at VMLY&R, MO

Jul 2023 - Present

  • Managed and optimized a $2 million annual digital advertising budget, resulting in a 35% increase in overall campaign performance for key clients at VMLY&R, MO.
  • Led a team that developed a new performance marketing strategy, which led to a 50% increase in lead generation and a 20% increase in conversion rates within a year.
  • Successfully implemented a new data analytics tracking system that improved the accuracy of performance reports by 40%, enhancing the decision-making process for marketing strategies.

Performance Marketing Specialist at T-Mobile, MO

Sep 2022 - Jun 2023

  • Managed and optimized a $2M annual digital advertising budget, achieving a 30% reduction in cost per acquisition and a 15% increase in overall ROI.
  • Led a team to implement a comprehensive SEO strategy that raised T-Mobile's organic search ranking by 50% in just six months, resulting in a 20% increase in web traffic.
  • Launched a successful social media campaign that increased T-Mobile's brand visibility, leading to a 25% increase in followers across all platforms and a 10% rise in customer engagement.
  • Developed and executed an email marketing campaign targeting existing customers which resulted in a 40% open rate, a 20% click-through rate, and boosted sales by 15%.


Bachelor's Degree in Marketing or Business Administration at University of Missouri, Columbia, MO

Aug 2018 - May 2022

Relevant Coursework: Marketing Strategies, Consumer Behavior, Business Statistics, Financial Accounting, Market Research, Business Law, Microeconomics, Macroeconomics, International Business, Strategic Management, Business Ethics, and Digital Marketing.


  • Google Analytics
  • SEO Optimization
  • SEMrush Proficiency
  • Facebook Ads Manager
  • MailChimp Expertise
  • Hootsuite Management
  • Tableau Usage


  • Google Ads Certification
  • Facebook Certified Digital Marketing Associate

Tips for Writing a Better LinkedIn Performance Marketing Specialist Resume

1. Use a professional tone: LinkedIn is a professional platform, so your resume should reflect that. Use clear, concise language and avoid using jargon or slang.

2. Highlight relevant skills: Make sure to highlight the skills that are most relevant to the job you're applying for. For a Performance Marketing Specialist position, this might include skills in digital marketing, data analysis, SEO/SEM strategies, campaign management etc.

3. Showcase your achievements: Instead of just listing your duties at previous jobs, focus on what you achieved while you were there. Did you increase sales or web traffic? Did you develop a successful marketing strategy? Quantify these achievements wherever possible.

4. Tailor your resume: Make sure to tailor your resume for each job application. Different companies might be looking for different things in a Performance Marketing Specialist, so make sure your resume reflects that.

5. Include relevant certifications: If you have any certifications that are relevant to the job (like Google Ads certification or Facebook Blueprint certification), make sure to include them on your resume.

6. Use keywords from the job description: Many companies use automated systems to scan resumes for certain keywords before they even reach a human recruiter. Make sure to use keywords from the job description in your own resume.

7. Keep it concise: Recruiters often have many resumes to go through, so keep yours concise and easy-to-read with bullet points and short paragraphs.

8. Proofread carefully: Mistakes on your resume can give recruiters the impression that you're careless or not serious about the application process. Make sure to proofread carefully before submitting your resume.

9. Show progression: If possible, show how you've progressed in your career over time - this could be through promotions or by taking on more responsibilities in each role.

10. Add LinkedIn Recommendations and Endorsements: Adding these can provide social proof of your abilities and strengths as they come directly from colleagues and supervisors who have worked with you.

11. Be specific about tools & platforms used - Mention specific tools/platforms like Google Analytics, Facebook Ad Manager etc., which shows hands-on experience and proficiency.

12. Include any awards or recognitions received - It gives an added advantage showing proven track record of success in past roles.

13.Provide links if available - Links to portfolios/case studies/blogs etc showcasing work done can be helpful as well.

14.Add volunteer work if applicable - It shows additional skills and commitment towards community service making profile more rounded off.

Related: Marketing Automation Specialist Resume Examples

Key Skills Hiring Managers Look for on LinkedIn Performance Marketing Specialist Resumes

Applicant Tracking Systems (ATS) are used by many companies, including LinkedIn, to streamline the hiring process. These systems scan resumes for specific keywords that match the job description. If your resume doesn't have these keywords, it might not pass through this initial screening stage. Therefore, when applying for a Performance Marketing Specialist role at LinkedIn, it is crucial to incorporate relevant keywords from the job description in your application. This can include words like "performance marketing", "digital advertising", "SEO", "data analysis", etc., depending on what's specified in the job posting. Including these keywords increases your chances of your resume being seen by a human recruiter and proceeding further in the hiring process.

When applying for performance marketing specialist positions at LinkedIn, you may encounter key terms and common skills such as...

Key Skills and Proficiencies
Digital Marketing ExpertiseSEO (Search Engine Optimization)
SEM (Search Engine Marketing)PPC (Pay-Per-Click) Management
Google Analytics ProficiencySocial Media Advertising
Email MarketingContent Creation and Optimization
A/B Testing and Data AnalysisCustomer Acquisition Strategies
ROI and KPI ManagementCRM Software Proficiency
Mobile MarketingAffiliate Marketing Knowledge
Conversion Rate Optimization (CRO)Budgeting and Financial Planning Skills
Remarketing StrategiesProgrammatic Advertising Knowledge
Brand Development and Positioning SkillsInfluencer Marketing Strategies
Web Analytics Tools UsageVideo Advertising Skills

Related: Marketing Automation Specialist Skills: Definition and Examples

Common Action Verbs for LinkedIn Performance Marketing Specialist Resumes

Crafting a LinkedIn Performance Marketing Specialist Resume can be challenging, especially when it comes to selecting the right action verbs. Using the same verbs repeatedly can make your resume monotonous and uninteresting to potential employers. It's crucial to diversify your verb usage to create an engaging and dynamic resume that effectively showcases your skills and accomplishments. The right action verbs can not only highlight your past achievements but also demonstrate your potential as a future employee. However, finding different yet appropriate action verbs for each task or responsibility is not always easy. Despite this difficulty, investing time in enhancing your verb choice can significantly improve the quality of your resume and increase your chances of landing the job.

To provide you with a competitive advantage, we have assembled a list of impactful action verbs that can enhance your resume and secure your next interview:

Action Verbs

Related: What does a Marketing Automation Specialist do?

Editorial staff

Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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