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LinkedIn Digital Marketing Specialist Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 10 min read

This article provides a comprehensive guide on how to craft an impressive LinkedIn resume as a digital marketing specialist. It offers critical insights into what potential employers and recruiters look for in a candidate's profile, such as the right keywords, skills, experiences, and accomplishments. The article also includes tips on showcasing your expertise and knowledge in various areas of digital marketing including SEO, content creation, social media management, email marketing, analytics and more. Additionally, it discusses how to make your profile stand out by highlighting successful projects or campaigns you've managed and effectively describing your roles and contributions. Learn how to leverage LinkedIn's features to network with industry professionals and attract opportunities right at your doorstep.

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LinkedIn Digital Marketing Specialist Resume Example

Lorre Faue, Digital Marketing Specialist

lorre.faue@gmail.com

(490) 207-1287

Omaha, NE

Professional Summary

Digital Marketing Specialist with 1 year of experience in the industry. Highly proficient in social media strategies, SEO, and content creation. Demonstrated ability to develop and implement comprehensive marketing plans that boost brand visibility and customer engagement. Known for successfully managing multiple campaigns simultaneously while maintaining attention to detail and adherence to company standards. Adept at using data analytics tools to drive strategy and improve decision making. Proactive and creative with a passion for staying up-to-date with the latest digital marketing trends.

Work Experience

Digital Marketing Specialist at Blue Cross Blue Shield of Nebraska, NE

Apr 2023 - Present

  • Implemented a comprehensive SEO strategy that improved the company's website ranking on Google by 45%, resulting in a significant increase in organic traffic by 75% over a year.
  • Developed and executed a successful email marketing campaign targeting existing customers, achieving an open rate of 35% and a click-through rate of 10%, leading to a 20% increase in policy renewals.
  • Led a social media campaign that increased the company's followers by 50% on various platforms, generated 30% more engagement, and directly contributed to a 25% increase in online sales within six months.

Associate Digital Marketing Specialist at Union Pacific Railroad Company, NE

Aug 2022 - Feb 2023

  • Managed and optimized pay-per-click (PPC) campaigns resulting in a 45% increase in click-through rates and a 30% decrease in cost-per-click, significantly improving the return on investment for digital marketing efforts.
  • Implemented a new SEO strategy that resulted in a 60% increase in organic website traffic, enhancing the company's online visibility and boosting potential customer engagement.
  • Led a social media campaign that grew Union Pacific Railroad Company's follower base by 35%, improved engagement rates by 40%, and increased web referral traffic from social media by 50%.
  • Coordinated an email marketing campaign that achieved an open rate of 25% and a click-through rate of 5%, well above industry averages, leading to a significant increase in lead generation and conversion rates.

Education

Bachelor of Science in Digital Marketing at University of Nebraska-Lincoln, NE

Aug 2018 - May 2022

Relevant Coursework: Digital Marketing Strategies, Social Media Marketing, Content Creation, SEO/SEM, Web Analytics, Email Marketing, Mobile Marketing, Online Advertising, E-commerce, Consumer Behavior, Branding, Graphic Design, Marketing Research, and Data Analysis.

Skills

  • SEO Optimization
  • Google Analytics
  • Social Media Advertising
  • Content Management Systems
  • Email Marketing Software
  • CRM Software Proficiency
  • PPC Campaigns

Certificates

  • Google Ads Certification
  • HubSpot Content Marketing Certification

Tips for Writing a Better LinkedIn Digital Marketing Specialist Resume

1. Use keywords: Use specific keywords related to the digital marketing industry throughout your resume. This not only helps you stand out to human recruiters, but also to LinkedIn's algorithm.

2. Highlight your skills: Make sure to list all of your relevant skills in your profile, such as SEO, content creation, social media management, email marketing etc.

3. Showcase your accomplishments: Don't just list your job duties - highlight what you've achieved in those roles. For example, if you increased website traffic or improved conversion rates by a certain percentage, be sure to include that.

4. Include certifications: If you've completed any relevant certifications or courses (like Google AdWords or Analytics), be sure to include them in your profile.

5. Be concise and clear: Avoid using jargon or buzzwords that don't accurately represent what you do. Instead, use clear language that highlights your skills and experience.

6. Customize for each job application: Tailor your resume for each job application based on the specific requirements stated in the job description.

7. Show off your personality: While professionalism is important, don't be afraid to let some of your personality shine through too.

8. Proofread thoroughly: Ensure there are no typos or grammatical errors in your resume as they can come across as unprofessional.

9. Use action words: Start each sentence with an action word like 'developed', 'managed' or 'designed' to show what you have accomplished.

10. Add recommendations and endorsements: Have colleagues or previous employers write recommendations for you and endorse the skills listed on your profile to add credibility.

11. Use numbers and data: Whenever possible, quantify your achievements with numbers as it gives a more concrete idea of what you were able to accomplish.

12. Keep it updated: Regularly update your LinkedIn profile with new experiences, skills and achievements so it accurately represents where you are currently at in your career.

Related: Digital Marketing Specialist Resume Examples

Key Skills Hiring Managers Look for on LinkedIn Digital Marketing Specialist Resumes

Applicant Tracking Systems (ATS) are software tools used by companies like LinkedIn to simplify their recruitment process. These systems scan and sort resumes based on specific keywords related to the job description. Therefore, when applying for a Digital Marketing Specialist position at LinkedIn, it is crucial to incorporate pertinent keywords from the job description in your application. This increases the chances of your resume being flagged by the ATS as a potential match, thus enhancing your likelihood of getting an interview call. Keywords might include terms such as "SEO," "content creation," "social media management," or other relevant digital marketing skills and experience listed in the job posting.

When applying for digital marketing specialist positions at LinkedIn, you may encounter a list of common skills and key terms.

Key Skills and Proficiencies
SEO (Search Engine Optimization)SEM (Search Engine Marketing)
Content CreationSocial Media Management
Email MarketingMobile Marketing
Web AnalyticsCRM Skills
PPC (Pay-Per-Click) CampaignsGraphic Design
Video Production and EditingA/B Testing
HTML/CSS KnowledgeCopywriting and Editing
Lead GenerationE-commerce Strategy
Brand Development and StorytellingInfluencer Marketing
Conversion Rate Optimization (CRO)UX/UI Design Principles
Project Management SkillsData Analysis and Interpretation

Related: Digital Marketing Specialist Skills: Definition and Examples

Common Action Verbs for LinkedIn Digital Marketing Specialist Resumes

Crafting a LinkedIn Digital Marketing Specialist Resume can be a challenging task, especially when it comes to finding diverse action verbs. Using the same verbs repetitively can make your resume sound monotonous and fail to showcase your full range of abilities. On the other hand, incorporating a variety of strong and compelling action verbs can effectively highlight your skills, experiences, and achievements in digital marketing. These verbs can create a powerful impression on potential employers by demonstrating your proactive approach, problem-solving abilities, leadership qualities, and other key competencies required for the role. Therefore, using varied action verbs is essential to enhance the impact of your resume and increase your chances of landing the desired job in digital marketing.

To provide you with a competitive advantage, we've put together a list of impactful action verbs to enhance your resume and secure your next interview:

Action Verbs
ImplementedCoordinated
DevelopedManaged
OptimizedAnalyzed
ExecutedDesigned
CreatedMonitored
EvaluatedStrategized
LaunchedPromoted
TrackedIncreased
EnhancedImproved
MaintainedReported
ResearchedCollaborated

Related: What does a Digital Marketing Specialist do?