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Starbucks Digital Marketing Specialist Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 10 min read

This article will provide comprehensive guidance on how to craft an impressive resume for the role of a Digital Marketing Specialist at Starbucks. It delves into the specifics such as showcasing relevant skills, experiences, and achievements that align with Starbucks' brand and its digital marketing needs. The article will help you understand how to tailor your resume by strategically highlighting your expertise in areas like SEO, content creation, social media management, data analysis, and PPC campaigns among others. It will also guide you on effectively demonstrating your understanding of Starbucks' target audience and how your unique skill set can help drive engagement and sales for the company.

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Starbucks Digital Marketing Specialist Resume Example

Kyara Hewitt, Digital Marketing Specialist


(854) 918-7487

Nashville, TN

Professional Summary

Detail-oriented Digital Marketing Specialist with one year of experience in developing and implementing effective digital marketing strategies. Proficient in SEO, social media marketing, and content creation. Demonstrates a strong ability to analyze market trends, track campaign performance, and execute innovative marketing solutions. Strong team player with exceptional communication skills, committed to enhancing brand awareness and boosting revenue through high-impact digital marketing strategies.

Work Experience

Digital Marketing Specialist at Vaco, TN

Jun 2023 - Present

  • Successfully managed an online marketing budget of $500,000, reducing costs by 20% while increasing overall ROI by 35%.
  • Developed and implemented a comprehensive SEO strategy that improved organic search results by 60% within the first six months.
  • Launched a social media campaign that increased Vaco's brand visibility, resulting in a 50% increase in followers and a 30% increase in engagement rates.
  • Designed and executed a successful email marketing campaign that led to a 25% increase in conversion rates and contributed to a 15% revenue growth.

Associate Digital Marketing Specialist at SnapShot Interactive, TN

Jul 2022 - May 2023

  • Managed and executed a comprehensive digital marketing campaign that resulted in a 30% increase in website traffic and a 20% increase in lead conversions within a six-month period.
  • Implemented a new SEO strategy that improved the company's website ranking, resulting in a 25% increase in organic traffic over a year.
  • Coordinated with the social media team to develop and implement a social media marketing plan that increased engagement by 40% and followers by 35% across all platforms within a year.
  • Led a successful email marketing campaign which boosted open rates by 15% and click-through rates by 10%, contributing significantly to the overall growth of the customer base.


Bachelor of Science in Digital Marketing at University of Tennessee, Knoxville, TN

Sep 2018 - May 2022

Relevant Coursework: Digital Marketing Strategies, Social Media Marketing, Search Engine Optimization, Content Marketing, Web Analytics, Consumer Behavior, Marketing Research, E-commerce Marketing, Data Analysis, Graphic Design, and Brand Management.


  • SEO Optimization
  • Google Analytics
  • Social Media Advertising
  • Content Management Systems (CMS)
  • Email Marketing Software
  • Pay-Per-Click (PPC)
  • Customer Relationship Management (CRM)


  • Google Ads Certification
  • HubSpot Content Marketing Certification

Tips for Writing a Better Starbucks Digital Marketing Specialist Resume

1. Highlight your relevant experience: Start by listing down all the relevant experiences you have had in digital marketing. This could include SEO, social media management, content creation, email marketing, and more.

2. Showcase your results: Instead of just listing your responsibilities in previous roles, highlight the results you achieved. For example, if you managed a social media campaign that led to a significant increase in engagement or sales, make sure to include this information.

3. Use industry-specific jargon: Using industry-specific keywords and phrases can help your resume stand out to hiring managers. Terms like "SEO optimization," "conversion rate," "user engagement," and "digital analytics" are all good examples.

4. Mention specific platforms and tools: If you have experience using specific digital marketing platforms or tools (like Google Analytics, Hootsuite, MailChimp etc.), be sure to mention these on your resume.

5. Include any relevant certifications: If you have any certifications that are relevant to the job (like Google AdWords certification), be sure to include them on your resume.

6. Tailor your resume for Starbucks: Make sure to tailor your resume specifically for the job at Starbucks. This means understanding what the company values (customer service, innovation etc.) and how those values align with your own skills and experiences.

7. Highlight soft skills: In addition to technical skills, highlight soft skills that would be beneficial for a digital marketing specialist role at Starbucks such as attention to detail, creativity, problem-solving ability etc.

8. Proofread carefully: Before sending off your resume make sure it's free from grammatical errors or typos which can leave a negative impression on hiring managers.

9. Keep it concise: Try not to exceed two pages – keep it concise yet detailed enough so hiring managers can quickly understand why you're qualified for the role.

10. Add a compelling objective or summary: Begin with an engaging summary or objective that immediately grabs the reader's attention and gives them a clear idea of who you are as a professional and what you bring to the table.

Related: Digital Marketing Specialist Resume Examples

Key Skills Hiring Managers Look for on Starbucks Digital Marketing Specialist Resumes

When applying for a position like Digital Marketing Specialist at Starbucks, it is vital to incorporate keywords from the job description into your application. The reason behind this is that large companies like Starbucks often use Applicant Tracking Systems (ATS) to manage the high volume of applications they receive. These systems automatically scan and sort applications based on specific keywords related to the job role. By incorporating these keywords into your resume and cover letter, you increase the chance of your application being noticed by hiring managers. This strategy helps ensure that your skills and experiences align with what Starbucks is looking for in a Digital Marketing Specialist, increasing your chances of progressing through the hiring process.

When applying for digital marketing specialist positions at Starbucks, you may encounter key terms and common skills such as SEO, content creation, social media management, data analytics, and customer relationship management.

Key Skills and Proficiencies
Search Engine Optimization (SEO)Social Media Marketing
Content Creation and StrategyEmail Marketing
Pay-Per-Click (PPC) AdvertisingGoogle Analytics
Data AnalysisConversion Rate Optimization (CRO)
Mobile MarketingVideo Production and Editing
Graphic DesignHTML/CSS Knowledge
CRM Software ProficiencyMarket Research
Influencer MarketingBranding Strategy
Affiliate MarketingUser Experience (UX) Design
Web Development BasicsProject Management Skills
Copywriting and Editing SkillsCustomer Relationship Management (CRM).

Related: Digital Marketing Specialist Skills: Definition and Examples

Common Action Verbs for Starbucks Digital Marketing Specialist Resumes

Creating a Starbucks Digital Marketing Specialist Resume requires the use of precise, action-oriented language to effectively communicate your skills and achievements. However, finding a variety of strong action verbs can be challenging. Using the same verbs repetitively may cause your resume to appear monotonous and fail to fully capture your range of abilities. Diverse action verbs not only prevent redundancy but also add depth to your experiences, portraying you as a well-rounded candidate. They enable you to present similar tasks in different ways, emphasizing distinct aspects of your capabilities each time. Therefore, it is crucial to invest time in identifying and incorporating varied action verbs into your resume for the Starbucks Digital Marketing Specialist position. This effort will help you stand out from other candidates and make a lasting impression on hiring managers.

To provide you with a competitive advantage, we've assembled a list of potent action verbs that can enhance your resume and secure your next interview:

Action Verbs

Related: What does a Digital Marketing Specialist do?

Editorial staff

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Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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