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Uber Performance Marketing Specialist Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 11 min read

In this comprehensive guide, we delve into the process of crafting an impeccable resume tailored specifically for the role of Performance Marketing Specialist at Uber. We explore the essential skill sets and experiences that will make your application stand out from the competition, including expertise in data-driven marketing strategies, proficiency in performance marketing platforms, and a deep understanding of customer acquisition funnels. Additionally, we provide valuable tips on how to effectively showcase your achievements in driving growth through paid media channels, optimizing campaigns based on performance metrics, and collaborating with cross-functional teams to deliver exceptional results. By following this step-by-step guide, you'll be well-equipped to create a winning resume that captures the attention of Uber's hiring team and lands you that coveted interview.

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Uber Performance Marketing Specialist Resume Example

Cathie Morisseau, Performance Marketing Specialist


(710) 082-9953

123 Main St, Kansas City, MO 64108

Professional Summary

Performance Marketing Specialist with 2 years of experience in driving customer acquisition and revenue growth through effective campaign management and optimization. Proficient in various digital channels, including paid search, social media advertising, and affiliate marketing. Skilled in data analysis, performance tracking, and ROI improvement. Adept at collaborating with cross-functional teams and managing multiple projects. Committed to achieving outstanding results and delivering value for clients.

Work Experience

Performance Marketing Specialist at VMLY&R, MO

Apr 2023 - Present

  • Successfully managed a marketing campaign for a major client, resulting in a 35% increase in lead generation and a 20% increase in conversions, surpassing the initial target by 10%.
  • Developed and implemented a comprehensive performance marketing strategy that led to a 25% reduction in cost per acquisition and a 15% improvement in return on ad spend within six months.
  • Optimized paid search campaigns for multiple clients, achieving an average increase of 50% in click-through rates and a 30% decrease in cost per click, leading to significant budget savings and improved performance.
  • Collaborated with cross-functional teams to design and launch a new website for a high-profile client, increasing organic search traffic by 40% and driving a 30% increase in online sales within the first three months.

Associate Performance Marketing Specialist at Ansira, MO

Aug 2021 - Feb 2023

  • Developed and executed a performance marketing campaign for a major client, resulting in a 25% increase in lead generation and a 15% improvement in conversion rates within six months.
  • Successfully managed a $1M annual budget for paid search advertising, optimizing keyword bidding strategies and ad placements to achieve a 20% reduction in cost-per-click and a 10% increase in click-through rates.
  • Collaborated with the creative team to design and test new landing page variations, leading to a 30% improvement in user engagement metrics and a 5% boost in overall conversion rates.
  • Analyzed and reported on key performance indicators for multiple clients, identifying areas for growth and optimization, ultimately contributing to a 12% increase in overall revenue for the Performance Marketing department.


Bachelor of Science in Marketing and Advertising at University of Missouri, Columbia, MO

Sep 2017 - May 2021

Relevant Coursework: Consumer Behavior, Marketing Research, Brand Management, Advertising Strategy, Digital Marketing, Integrated Marketing Communications, Social Media Marketing, Public Relations, and Sales Management.


  • Google Analytics
  • Facebook Ads
  • SEO Optimization
  • A/B Testing
  • Email Campaigns
  • Retargeting Strategies
  • Conversion Rate Optimization


  • Google Ads Certification
  • Facebook Blueprint Certification

Tips for Writing a Better Uber Performance Marketing Specialist Resume

1. Tailor your resume to the job description: Carefully read the job description for the Uber Performance Marketing Specialist position and make sure your resume highlights relevant skills, experiences, and achievements that align with the requirements.

2. Use a clear and concise format: A well-organized resume with clearly defined sections, bullet points, and headings will make it easier for recruiters to quickly scan and understand your qualifications.

3. Start with a strong summary statement: Your summary statement should be a brief overview of your professional experience, key skills, and accomplishments related to performance marketing. This will give recruiters a snapshot of your qualifications before diving into the details of your resume.

4. Focus on quantifiable achievements: Whenever possible, include specific numbers or metrics in your resume to showcase the impact you've had in previous roles (e.g., "Increased conversion rates by 20% through targeted ad campaigns").

5. Highlight relevant skills and certifications: Make sure to list any specific skills or certifications related to performance marketing (e.g., Google Ads certification) that demonstrate your expertise in this area.

6. Showcase your knowledge of industry tools and platforms: Performance marketing specialists often work with various tools and platforms (e.g., Google Analytics, Facebook Ads Manager). Be sure to mention any experience you have using these tools in your resume.

7. Emphasize collaboration and communication skills: As a performance marketing specialist, you'll likely work closely with other teams within Uber (e.g., product, design). Highlight any examples of successful collaboration or instances where you've effectively communicated complex information to non-experts.

8. Proofread for grammar and spelling errors: A polished resume free of typos demonstrates professionalism and attention to detail — both important qualities for a performance marketing specialist.

9. Include relevant keywords: Incorporate keywords from the job description into your resume to help optimize it for applicant tracking systems (ATS), which many companies use to filter resumes before they reach human recruiters.

10. Get feedback from others: Have a trusted friend or colleague review your resume for clarity, readability, and effectiveness. They may be able to spot areas for improvement that you might have missed.

Related: Marketing Automation Specialist Resume Examples

Key Skills Hiring Managers Look for on Uber Performance Marketing Specialist Resumes

When applying for a Performance Marketing Specialist role at Uber, it is essential to incorporate relevant keywords from the job description throughout your application. This is because Uber, like many other companies, utilizes Applicant Tracking Systems (ATS) to filter through resumes and identify candidates who may be a good fit for the position. By including specific terms and phrases that match the job posting's requirements and qualifications, you can increase your chances of passing the ATS screening and getting noticed by hiring managers. Including these keywords not only demonstrates your understanding of the role but also highlights your experience and expertise in performance marketing, ultimately increasing your chances of securing an interview with Uber.

When applying for performance marketing specialist positions at Uber, you may encounter common skills and key terms such as campaign management, data analysis, attribution modeling, return on investment (ROI), and search engine marketing (SEM).

Key Skills and Proficiencies
Search Engine Optimization (SEO)Pay-Per-Click (PPC) Advertising
Google Ads ManagementFacebook Ads Management
Conversion Rate Optimization (CRO)Landing Page Design & Optimization
A/B Testing & Multivariate TestingWeb Analytics & Reporting
Email Marketing & AutomationSocial Media Marketing (SMM)
Content Marketing StrategyMobile App Marketing & ASO
Affiliate Marketing & PartnershipsProgrammatic Advertising & RTB
Influencer Marketing & OutreachRetargeting/Remarketing Campaigns
Video Advertising & YouTube MarketingDisplay Advertising & Banner Ads
LinkedIn Ads ManagementNative Advertising & Sponsored Content
Customer Acquisition StrategyLead Generation and Nurturing

Related: Marketing Automation Specialist Skills: Definition and Examples

Common Action Verbs for Uber Performance Marketing Specialist Resumes

Crafting an effective resume, especially for a competitive position like an Uber Performance Marketing Specialist, requires the use of strong and varied action verbs to showcase one's skills and achievements. However, finding different action verbs to use on a resume can be quite challenging. Repeating the same verbs can make the resume monotonous and fail to capture the attention of potential employers. Therefore, it is crucial to incorporate diverse action verbs that not only demonstrate your capabilities but also help you stand out from other applicants. By using powerful and varied verbs in your Uber Performance Marketing Specialist Resume, you can effectively highlight your expertise in areas such as data analysis, campaign management, optimization strategies, and collaboration with cross-functional teams while creating a lasting impression on hiring managers.

To provide you with a competitive advantage, we have assembled a list of impactful action verbs that can enhance your resume and help secure your next interview:

Action Verbs

Related: What does a Marketing Automation Specialist do?

Editorial staff

Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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