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Pinterest Performance Marketing Specialist Resume Examples

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 10 min read

Discover the secrets to crafting an impressive resume that will land you a role as a Performance Marketing Specialist at Pinterest, one of the world's leading social media platforms. This comprehensive guide will walk you through the essential skills, experiences and accomplishments to highlight on your resume, including expertise in performance marketing channels, data-driven decision making, and campaign optimization. Learn how to emphasize your proficiency with advertising platforms like Google Ads and Facebook Ads Manager, as well as showcasing your strong analytical abilities and creative thinking. Don't miss out on this opportunity to make your mark on a rapidly growing company - start building your standout resume today!

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Pinterest Performance Marketing Specialist Resume Example

Nuhamin Hollenberger, Performance Marketing Specialist


(117) 987-1706

1234 Polar Bear Lane, Anchorage, AK 99501

Professional Summary

Performance Marketing Specialist with 1 year of experience in driving customer acquisition and revenue growth through data-driven digital marketing strategies. Proficient in leveraging channels such as SEO, SEM, social media, and email campaigns to optimize conversion rates and ROI. Adept at analyzing performance metrics and implementing targeted marketing initiatives to achieve business objectives. Excellent communication and analytical skills with a track record of collaborating effectively across teams.

Work Experience

Performance Marketing Specialist at Alaska Digital Marketing Solutions, AK

Mar 2023 - Present

  • Achieved a 35% increase in lead generation for a major client by optimizing their pay-per-click (PPC) campaigns, resulting in a 20% growth in revenue after six months.
  • Successfully managed a $1M annual digital marketing budget for multiple clients, consistently delivering a return on investment (ROI) of over 200%.
  • Implemented an innovative social media strategy for a local business, which led to a 50% increase in engagement and a 25% increase in new customers within three months.
  • Streamlined the email marketing process for a key client, increasing open rates by 15% and click-through rates by 10%, ultimately driving a 12% boost in sales conversions.

Associate Performance Marketing Specialist at Thrively Digital, AK

Aug 2022 - Feb 2023

  • Successfully increased client website traffic by 35% within six months through the implementation of data-driven SEO strategies and targeted content creation.
  • Achieved a 25% improvement in conversion rates for a major e-commerce client by optimizing their PPC campaigns, resulting in a $50,000 increase in monthly revenue.
  • Developed and executed social media marketing campaigns that led to a 45% growth in brand awareness and engagement across multiple platforms for a local non-profit organization.
  • Streamlined reporting processes for the performance marketing team, reducing time spent on analytics by 20% and enabling a more efficient allocation of resources towards strategic initiatives.


Bachelor of Science in Marketing and Advertising at University of Alaska Anchorage, AK

Sep 2018 - May 2022

Relevant Coursework: Consumer Behavior, Market Research, Digital Marketing, Advertising Strategies, Brand Management, Social Media Marketing, Public Relations, and Integrated Marketing Communications.


  • Google Analytics
  • Facebook Ads
  • SEO Optimization
  • A/B Testing
  • Email Campaigns
  • Retargeting Strategies
  • Conversion Rate Optimization


  • Google Ads Certification
  • Facebook Blueprint Certification

Tips for Writing a Better Pinterest Performance Marketing Specialist Resume

1. Use a clear and concise format: Your resume should be easy to read and understand, with a clean layout and clear headings. Use bullet points to break up text and make it easier for hiring managers to quickly scan your resume.

2. Tailor your resume to the job description: Carefully read the job description and tailor your resume accordingly by highlighting relevant skills, experience, and accomplishments that match the requirements of the position.

3. Focus on quantifiable achievements: When describing your work experience, focus on specific accomplishments that can be measured or quantified. For example, mention how much revenue you generated through Pinterest campaigns or how many new followers you gained for a client's account.

4. Highlight your knowledge of Pinterest features: As a Performance Marketing Specialist focused on Pinterest, make sure to showcase your familiarity with the platform's features, such as promoted pins, rich pins, and analytics tools.

5. Include relevant keywords: Make sure to include relevant keywords from the job description in your resume so that it is easily picked up by Applicant Tracking Systems (ATS) used by employers.

6. Showcase your creativity: As Pinterest is a visually-driven platform, highlight any creative skills or experience you have that would be beneficial in creating eye-catching content for clients.

7. Emphasize your analytical skills: Performance marketing specialists need strong analytical skills to measure campaign success and optimize strategies based on data insights. Be sure to emphasize any experience you have analyzing data or using analytics tools.

8. Highlight soft skills: In addition to technical knowledge and experience, emphasize soft skills such as communication, teamwork, problem-solving abilities which are important for performance marketing specialists working with clients and cross-functional teams.

9. Proofread carefully: Ensure that there are no spelling or grammatical errors in your resume before submitting it to potential employers.

10.Include a professional summary: Begin your resume with a professional summary that highlights your most relevant skills and experiences related to the job. This gives the hiring manager a quick overview of your qualifications and helps them decide whether to continue reading your resume.

Related: Marketing Automation Specialist Resume Examples

Key Skills Hiring Managers Look for on Pinterest Performance Marketing Specialist Resumes

When applying for a Performance Marketing Specialist position at Pinterest, it is crucial to incorporate relevant keywords from the job description into your application. This is because Pinterest, like many other companies, utilizes Applicant Tracking Systems (ATS) to filter and rank applicants based on their ability to match the specific requirements of the role. By including these keywords in your resume and cover letter, you not only demonstrate your understanding of the role's responsibilities but also increase your chances of passing through the initial ATS screening. This will ultimately improve your likelihood of being considered for an interview and potentially securing the position.

When applying for performance marketing specialist positions at Pinterest, you may encounter common skills and key terms such as campaign management, data analysis, A/B testing, SEO/SEM, Google Analytics, and social media advertising.

Key Skills and Proficiencies
Data analysisGoogle Analytics
SEO/SEMPPC campaigns
Social media advertisingEmail marketing
A/B testingConversion rate optimization (CRO)
Landing page optimizationRetargeting strategies
Mobile marketingContent marketing strategy
Marketing automation toolsCRM management
ROI measurement and reportingBudget management and allocation
Affiliate marketingInfluencer partnerships
Programmatic advertisingVideo advertising
Lead generation and nurturingCompetitive research and analysis

Related: Marketing Automation Specialist Skills: Definition and Examples

Common Action Verbs for Pinterest Performance Marketing Specialist Resumes

Crafting a compelling resume for a Pinterest Performance Marketing Specialist position can be quite challenging, particularly when it comes to selecting diverse action verbs to describe your accomplishments and skills. Using varied and powerful action verbs is crucial in order to capture the attention of potential employers and demonstrate your ability to drive results through innovative marketing strategies on the platform. By carefully choosing and incorporating a wide range of dynamic verbs, you can effectively showcase your expertise as a performance marketer and set yourself apart from other candidates vying for the same role.

To provide you with a competitive advantage, we have compiled a list of impactful action verbs to enhance your resume and secure your next interview:

Action Verbs

Related: What does a Marketing Automation Specialist do?

Editorial staff

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Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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