Top 11 Market Manager Certifications

Certifications are important for a market manager in the job market because they demonstrate to potential employers that the individual has the necessary skills and knowledge required for the position. Certifications provide proof of expertise in a specific area, such as marketing, social media, or customer service. They also show that the individual is committed to their profession and is dedicated to keeping up with industry trends and best practices. Employers value certifications because they provide an assurance that their investment in hiring a qualified market manager will pay off.

This article reviews the top certifications for Market Managers and explains how they can help to advance a market manager's career.

What are Market Manager Certifications?

Market Manager Certification is a professional certification program designed to develop and validate the skills needed to manage a successful marketing team. It is designed to help marketing managers gain the knowledge and skills necessary to effectively lead their teams in developing, executing, and managing effective marketing campaigns. The certification focuses on key areas such as strategic planning, budgeting, customer segmentation, tactics development, project management, analytics and measurement.

The program provides participants with an in-depth understanding of the fundamentals of modern marketing management. This includes learning how to set goals and objectives for campaigns; how to develop budgets; how to measure success; how to segment customers; and how to create effective tactics for achieving desired outcomes. Additionally, the program covers topics related to data analysis and insights generation; digital channels management; brand positioning and strategy; content creation; search engine optimization (SEO); social media management; public relations (PR); advertising campaigns; market research methods; sales enablement strategies; customer experience optimization (CXO); customer relationship management (CRM) systems implementation and more.

By obtaining Market Manager Certification, marketers can demonstrate that they have the knowledge and skill set required for successful marketing leadership. They can also use this certification as evidence of their commitment to staying up-to-date on industry trends and best practices. Furthermore, the certification offers recognition within the industry that may open doors or provide additional opportunities for career advancement.

Pro Tip: When considering a market manager certification, make sure to research the curriculum and accreditation of the program. The more comprehensive the program is, the better your understanding of industry best practices will be. Additionally, look for certifications that are recognized by professional organizations in your field, as this can help you stand out from the competition.

Related: What does a Market Manager do?

Top 11 Market Manager Certifications

Here’s our list of the best certifications available to Market Managers today.

1. Certified Professional Market Manager (CPMM)

Certified Professional Market Manager (CPMM) is a professional certification offered by the International Institute of Market Management (IIMM). It is designed to recognize individuals who have demonstrated knowledge and expertise in the field of market management.

The CPMM program consists of three levels: Certified Professional Market Manager I (CPMM I), Certified Professional Market Manager II (CPMM II), and Certified Professional Market Manager III (CPMM III). To become certified, applicants must pass an exam at each level.

The exams are administered by IIMM and can be taken online or at testing centers around the world. The cost of the exams varies depending on the level, but typically range from $200-$500 USD.

The amount of time it takes to get certified depends on how much preparation you put into it. Generally speaking, it takes between 6 months and 1 year to complete all three levels.

To get started, applicants must first register with IIMM and submit an application form along with a fee. Once approved, they will receive access to study materials and be able to schedule their exams.

2. Certified Digital Marketing Manager (CDMM)

Certified Digital Marketing Manager (CDMM) is a professional certification program offered by the Digital Marketing Institute (DMI). It provides professionals with the knowledge and skills necessary to become successful digital marketing managers. The program covers topics such as SEO, PPC, content marketing, email marketing, analytics, and more.

The CDMM program consists of five modules that must be completed in order to receive the certification. Each module takes approximately 10-12 hours to complete and can be done online or through a classroom environment. Upon completion of all five modules, individuals will have earned their CDMM certification.

In order to get certified as a CDMM, individuals must first register for the program on the DMI website. The cost for registration is €1,499 + VAT and includes access to all five modules as well as an exam voucher for the final assessment. Once registered, individuals can begin working through each module at their own pace until they are ready to take the final assessment.

The final assessment is a 90-minute multiple choice exam that tests an individual’s knowledge of digital marketing concepts and best practices. Upon passing the exam with a score of 70% or higher, individuals will earn their Certified Digital Marketing Manager certification from DMI.

3. Certified Product Management Professional (CPMP)

The Certified Product Management Professional (CPMP) is a professional certification program that demonstrates expertise in product management. It is administered by the Association of International Product Marketing and Management (AIPMM).

The CPMP certification process consists of two parts: an online assessment and a written exam. The online assessment tests your knowledge on product management concepts and best practices. The written exam is a comprehensive test of your skills and knowledge in product management, including topics such as market analysis, product strategy, product development, pricing, positioning, and more.

To become certified, you must meet the eligibility requirements set forth by AIPMM. This includes having at least two years of experience in product management or related fields. You must also complete the online assessment and pass the written exam with a score of 70% or higher.

The cost to become certified varies depending on whether you are an AIPMM member or non-member. For non-members, it costs $595 for the online assessment plus $395 for the written exam. For members, it costs $495 for the online assessment plus $295 for the written exam.

It typically takes about four weeks to become certified once you have completed all requirements and submitted your application materials.

4. Certified International Market Manager (CIMM)

Certified International Market Manager (CIMM) is a professional certification program designed to help individuals develop the skills and knowledge needed to become successful in international markets. It is offered by the International Trade Centre (ITC) and is recognized globally by employers, governments, and organizations.

The CIMM program consists of two parts: an online course and an onsite examination. The online course provides comprehensive training on topics such as global market analysis, international marketing strategies, risk management, product pricing, export regulations, and more. The course takes approximately 30 hours to complete.

The onsite examination tests the participant’s knowledge of international trade principles and practices. It consists of multiple-choice questions that are based on the material covered in the online course. The exam takes approximately four hours to complete and must be taken at a designated ITC testing center.

To obtain the CIMM certification, participants must successfully pass both the online course and the onsite exam with a score of 70% or higher. The cost of the CIMM program is US$995 which includes registration for both parts of the program as well as access to additional resources such as webinars, case studies, and more.

5. Certified e-Commerce Manager (CeCM)

Certified e-Commerce Manager (CeCM) is a professional certification program designed to recognize and validate the knowledge and skills of those who manage online stores. The CeCM program is administered by the E-Commerce Certification Institute (ECCI), an independent, non-profit organization dedicated to promoting excellence in e-commerce.

The CeCM program consists of three levels: Certified Associate, Certified Professional, and Certified Expert. Each level has its own set of requirements, including courses, exams, and practical experience. To become certified at any level, you must pass an exam that covers topics such as web design and development, search engine optimization (SEO), digital marketing, customer service, analytics and reporting, security best practices, and more.

The time it takes to get the CeCM certification depends on your current knowledge base and experience. If you already have a good understanding of e-commerce principles and practices, it may take you only a few months to complete the program. However, if you are new to e-commerce or need additional training in certain areas before taking the exam(s), it may take longer.

To get started on the CeCM program path towards becoming certified at any level requires registering with ECCI’s website. Once registered you will be able to access course materials for each level of certification as well as practice exams for each level. After completing all required courses for your chosen certification level you can then register for the corresponding exam(s).

The cost of getting certified through CeCM varies depending on which level you choose to pursue. The cost of each exam ranges from $150-$200 USD per exam plus a one-time registration fee of $50 USD when registering with ECCI’s website. Additionally there may be additional costs associated with purchasing course material or other resources needed for studying for the exams.

6. Certified Social Media Manager (CSMM)

A Certified Social Media Manager (CSMM) is a professional certification that demonstrates an individual’s expertise in managing social media accounts and campaigns. The certification is offered by the Digital Marketing Institute, a leading provider of digital marketing certifications.

The CSMM program consists of two courses: Social Media Strategy and Social Media Management. The courses cover topics such as developing a social media strategy, creating content, managing campaigns, analyzing data, and more. The program also includes a final exam that must be passed to earn the certification.

The program typically takes 4-6 months to complete depending on the student’s schedule and commitment level. Students can work at their own pace and have up to six months to complete the coursework.

To get certified as a CSMM, students must first register for the program through the Digital Marketing Institute website. The cost of registration is $1,495 USD and includes access to both courses and the final exam.

Once registered, students will receive access to course materials which they can use to study for their exams. After completing both courses and passing the final exam, students will receive their official CSMM certificate from the Digital Marketing Institute.

7. Certified Online Advertising Manager (COAM)

Certified Online Advertising Manager (COAM) is a professional certification program designed to help digital marketing professionals understand the complexities of online advertising. The certification is offered by the Digital Marketing Institute and provides an in-depth understanding of the fundamentals of online advertising, including search engine optimization (SEO), pay-per-click (PPC) campaigns, display advertising, social media marketing, and more.

The COAM certification program consists of two parts – a self-study course and an exam. The self-study course takes approximately 10 weeks to complete and covers topics such as keyword research, ad copywriting, campaign optimization, budgeting, analytics, and more. After completing the self-study course, students must pass a proctored exam to earn their certification.

The cost for the COAM certification program varies depending on the package selected. A basic package costs $1,199 USD while a premium package costs $1,799 USD. Both packages include access to the self-study course and exam.

To get started with the COAM certification program, you will need to register on the Digital Marketing Institute website and select your preferred package. Once registered, you will have access to all of the materials needed for completion of the self-study course and can begin studying for your exam at your own pace.

8. Certified Search Engine Optimization Specialist (SEOs)

A Certified Search Engine Optimization Specialist (SEOs) is an individual who has been trained and certified to use the best practices for optimizing websites for higher search engine rankings. SEOs are responsible for researching, analyzing, and implementing strategies that will improve a website’s visibility in organic search engine results. These strategies include keyword research, link building, content optimization, and other tactics that can help boost a site’s ranking in search engine results pages (SERPs).

It typically takes several months to complete the certification process. The first step is to take a course or program that covers the fundamentals of SEO. This could be an online course or in-person class. Once you have completed this training, you must pass an exam to become certified. The exam tests your knowledge of SEO best practices and techniques.

The cost of becoming certified varies depending on the type of program you choose. Generally speaking, online courses tend to be more affordable than in-person classes. Additionally, some programs offer discounts if you purchase multiple courses at once or if you pay upfront for the entire program.

Once you are certified as an SEO specialist, there are many opportunities available to continue learning and advancing your skillset. You can attend conferences and workshops related to SEO topics or participate in webinars hosted by experts in the field. Additionally, staying up-to-date with industry news and trends can help ensure that your skills remain relevant over time.

9. Certified Content Marketing Strategist (CCMS)

A Certified Content Marketing Strategist (CCMS) is a professional designation that recognizes individuals who have achieved a high level of proficiency in the field of content marketing. Content marketing is an essential part of digital marketing and involves creating, curating, and distributing content to engage customers and drive sales. The CCMS certification program was created by the Content Marketing Institute (CMI) to recognize professionals who have demonstrated expertise in content marketing strategy, tactics, and best practices.

The CCMS certification requires applicants to complete a series of online courses and pass an exam with a minimum score of 80%. The coursework covers topics such as content strategy, audience segmentation, content creation, distribution channels, measurement & optimization, and more. The entire process typically takes between 3-6 months depending on how quickly the applicant completes the coursework.

The cost for the CCMS certification program varies depending on whether you are a CMI member or not. For non-members, it costs $1,499 while members pay $999. This fee includes access to all required courses and materials as well as one attempt at the final exam.

Overall, obtaining the CCMS certification is an excellent way for professionals to demonstrate their knowledge in content marketing and set themselves apart from other marketers in their field.

10. Certified Business Analytics Professional (CBAP)

Certified Business Analytics Professional (CBAP) is a certification program offered by the International Institute of Business Analysis (IIBA). It is designed to recognize professionals with expertise in business analytics and data-driven decision making.

The CBAP certification requires applicants to have a minimum of seven years of business analysis experience, which includes at least 900 hours of project work within the last five years. The exam consists of 150 multiple-choice questions that must be completed within four hours.

To get the CBAP certification, applicants must first complete an online application form and submit it along with a non-refundable fee of $125 USD. After submitting the application, applicants will need to take and pass the CBAP exam. The cost for taking the exam is $325 USD.

Once you pass the exam, you will receive your official CBAP certificate in 4-6 weeks. You will also be required to pay an annual maintenance fee of $100 USD to maintain your certification status.

11. Certified Digital Advertising Strategist (CDAS).

Certified Digital Advertising Strategist (CDAS) is a certification offered by the Digital Advertising Alliance (DAA). It is designed to recognize professionals who have demonstrated expertise in developing and executing successful digital advertising strategies. To earn the CDAS, individuals must complete an online course and pass a comprehensive exam.

The online course consists of eight modules that cover topics such as: digital media planning, marketing analytics, creative development, search engine optimization, display advertising, mobile marketing, social media marketing and programmatic buying. The course takes approximately 10 hours to complete and can be done at your own pace.

Once you have completed the course and passed the exam with a score of 80% or higher, you will become a Certified Digital Advertising Strategist. You will also receive a certificate from DAA that recognizes your achievement.

The cost for the CDAS certification is $495 USD. This fee covers the cost of the online course and exam as well as access to additional resources such as webinars and industry news updates.

Do You Really Need a Market Manager Certificate?

A Market Manager Certificate can be a valuable asset for those looking to break into the field of marketing and management. It is an internationally recognized qualification that demonstrates your knowledge and skills in the area of marketing and management. The certificate also provides employers with evidence that you possess the necessary skills to manage a successful marketing campaign or team.

Although having a Market Manager Certificate may be helpful, it is not always necessary. Depending on your experience, education, and other qualifications, you may be able to get a job in the field without having the certification. For example, if you have extensive experience in marketing or project management, you may be able to demonstrate your capabilities through references or portfolio work rather than through formal certification. Additionally, some employers may value your personality traits more highly than any particular credentials; this could make it possible for you to obtain a position without having the certificate.

Ultimately, whether or not you decide to pursue a Market Manager Certificate will depend upon your individual goals and situation. If you are looking to break into the field quickly and do not have many years of experience or education under your belt, then obtaining this certification could help give you an edge over other applicants who do not possess it. However, if you already have relevant work experience or educational qualifications that could prove useful in a managerial role, then pursuing certification may not be necessary.

Related: Market Manager Resume Examples

FAQs About Market Manager Certifications

1. What is a Market Manager Certification?

Answer: A Market Manager Certification is a professional designation that recognizes individuals who have demonstrated the knowledge and skills necessary to effectively manage marketing activities within an organization. The certification is awarded by the American Marketing Association (AMA) and signifies a high level of proficiency in marketing management.

2. How do I become certified as a Market Manager?

Answer: To become certified as a Market Manager, you must pass the AMA’s Certified Marketing Manager (CMM) exam. This exam covers topics such as digital marketing, analytics, customer experience management, and pricing strategy. You must also meet certain educational requirements and have at least three years of experience in marketing management.

3. How much does it cost to get certified as a Market Manager?

Answer: The cost for the AMA’s Certified Marketing Manager (CMM) exam is $450 for members and $550 for non-members. In addition, there are other associated costs such as study materials and application fees which can range from $100-$300 depending on your individual circumstances.

4. What benefits come with being certified as a Market Manager?

Answer: Being certified as a Market Manager provides several benefits including increased job opportunities, higher salaries, greater credibility among peers, access to exclusive resources and events, improved knowledge of industry trends, and more respect from employers and customers alike.

5. How long does my Market Manager Certification last?

Answer: Your market manager certification is valid for three years from the date of initial certification or renewal of certification after that period has elapsed. You can renew your certification every three years by retaking the CMM exam or completing continuing education credits if applicable to maintain your credentials.