Top 11 Field Marketing Manager Certifications
This article will provide an overview of the top certifications available for field marketing managers to further their knowledge and expertise.
Published 17 min read
Certifications are important for a field marketing manager in the job market because they demonstrate that the individual has the knowledge, skills and experience necessary to perform successfully in this role. They also show potential employers that the individual has taken the initiative to further their education and professional development in order to remain competitive in their field. Certifications can also provide a competitive edge when competing for jobs against other qualified applicants who may not have similar credentials. Finally, they can provide credibility and recognition within the industry, which can help open doors to career advancement opportunities.
This article reviews some of the top certifications for Field Marketing Managers and explains how they can help advance a field marketing manager's career.
What are Field Marketing Manager Certifications?
Field Marketing Manager Certification is a professional certification that provides specialized training and knowledge to marketing professionals in the field of marketing management. It is designed to help marketing managers develop their skills and gain the knowledge they need to become successful in their role. The certification covers topics such as market research, customer segmentation, brand positioning, digital marketing, social media marketing, and more. This certification can help marketers become better equipped with the necessary skills to create effective campaigns that reach the right consumers and drive sales. By gaining this certification, field marketers can demonstrate their expertise in this area and give employers assurance that they understand how to effectively manage a team and plan effective marketing strategies. This certification also gives marketers an opportunity to network with other professionals in their field, allowing them to stay up-to-date on trends, best practices, and new ideas. Ultimately, Field Marketing Manager Certification can be a valuable asset for any marketer looking to advance their career or make themselves more competitive in the job market.
Pro Tip: It is important to ensure that your field marketing manager certification is up-to-date and relevant. Consider taking courses or seminars in the latest trends and technologies to stay ahead of the competition and maximize your effectiveness as a field marketing manager.
Related: What does a Field Marketing Manager do?
Top 11 Field Marketing Manager Certifications
Here’s our list of the best certifications available to Field Marketing Managers today.
1. Certified Professional Marketer (CPM)
Certified Professional Marketer (CPM) is a professional certification offered by the American Marketing Association (AMA). It is designed to recognize marketing professionals who have demonstrated an advanced level of knowledge and experience in the field of marketing. The CPM certification is highly sought after by employers as it demonstrates a commitment to excellence and professionalism in the field.
It typically takes between 6-12 months to complete the CPM program, depending on how much time you are able to dedicate to studying. To become certified, you must first pass an online exam that covers topics such as strategic planning, market research, digital marketing, and brand management. After passing the exam, you will need to submit a portfolio of your work that demonstrates your expertise in marketing. Finally, you must complete a series of interviews with AMA representatives before being awarded your CPM certification.
The cost of obtaining your CPM certification varies depending on which type of program you choose. The AMA offers both self-study and instructor-led programs ranging from $1,000-$3,000 USD. Additionally, there may be additional costs associated with taking the exam or submitting your portfolio for review.
2. Certified Field Marketing Manager (CFMM)
A Certified Field Marketing Manager (CFMM) is a professional certification that recognizes an individual’s expertise in the field of marketing. The CFMM certification is offered by the American Marketing Association and requires a comprehensive understanding of marketing principles, strategies, and tactics. It also requires knowledge of customer segmentation, market research, product positioning, pricing strategies, promotion techniques, and other aspects of marketing management.
The CFMM certification process typically takes between four to six months to complete. To become certified as a CFMM, applicants must first submit an application to the American Marketing Association and successfully pass an exam. The exam consists of multiple-choice questions covering topics such as market research methods, consumer behavior analysis, advertising principles, digital marketing strategies, and more.
In addition to passing the exam, applicants must also complete a series of courses related to marketing management. These courses are offered through accredited universities or online learning platforms. Courses may include topics such as strategic planning for marketers; consumer insights; brand management; digital marketing strategy; and more.
The cost for becoming certified as a CFMM varies depending on the program chosen by the applicant. Generally speaking, most programs will range from $500-$2,000 USD depending on the length and scope of the program selected.
3. Certified Digital Marketing Professional (CDMP)
Certified Digital Marketing Professional (CDMP) is a certification program designed to provide individuals with the knowledge and skills needed to become successful digital marketing professionals. The CDMP is offered by the Digital Marketing Institute (DMI), an international organization dedicated to providing professional education and training in digital marketing.
The CDMP is a comprehensive program that covers all aspects of digital marketing, including SEO, content marketing, social media, email marketing, analytics, and more. It consists of eight modules that cover topics such as strategy development, customer segmentation, data-driven decision making, and campaign execution. Upon completion of the program, participants will receive a certificate from DMI that demonstrates their proficiency in digital marketing.
The CDMP program takes approximately 150 hours to complete. It can be taken either online or in person at one of DMI's approved training centers. Participants must also pass an exam in order to receive their certification.
The cost of the CDMP program varies depending on whether you take it online or in person. Online courses typically range from $1,000-$2,500 while in-person courses range from $3,000-$5,000.
4. Certified Public Relations Professional (CPRP)
Certified Public Relations Professional (CPRP) is a professional certification that demonstrates an individual’s expertise in public relations. The CPRP credential is awarded by the Universal Accreditation Board (UAB), which is the only organization authorized to grant this certification.
To become certified, individuals must meet certain eligibility requirements, such as having at least five years of professional experience in public relations and passing a comprehensive exam. The exam covers topics such as ethics, communication strategies, media relations, crisis management, and more.
It typically takes about six months to prepare for the exam and complete all of the necessary paperwork. During this time, applicants should review study materials provided by UAB and take practice exams to ensure they are adequately prepared for their test date.
The cost of obtaining the CPRP credential varies depending on where you live and how you choose to pay for it. However, most applicants can expect to pay between $500-$600 for the application fee, exam fee, and membership dues.
5. Certified Social Media Strategist (CSMS)
A Certified Social Media Strategist (CSMS) is a professional designation that recognizes individuals who have demonstrated expertise in the field of social media strategy. The certification is offered by the Social Media Marketing Institute (SMMi), an international organization dedicated to advancing the practice of social media marketing.
The CSMS certification requires applicants to pass an examination, which consists of multiple-choice and essay questions covering topics such as developing a social media strategy, creating content for social media platforms, and measuring results. In order to be eligible for the exam, applicants must have at least two years of experience in the field or have completed an approved course from SMMi.
The exam takes approximately three hours to complete and can be taken either online or in person at one of SMMi's test centers around the world. The cost of the exam varies depending on where it is taken; it typically ranges from $150-$200 USD.
6. Certified Online Advertising Manager (COAM)
Certified Online Advertising Manager (COAM) is a professional certification program that provides specialized training for online advertising professionals. It was created by the Interactive Advertising Bureau (IAB) to help individuals gain the knowledge and skills necessary to manage digital advertising campaigns. The certification is designed to provide an understanding of the fundamentals of digital marketing, including media planning, buying and optimization, as well as the legal, financial and ethical aspects of online advertising.
The COAM program includes two levels: Level I and Level II. Level I is a self-paced online course that covers topics such as digital media planning, buying, optimization, analytics and reporting. Level II is an intensive four-day workshop that focuses on advanced topics such as search engine marketing (SEM), display advertising and mobile marketing.
The COAM certification process takes approximately three months to complete. To become certified, applicants must pass both levels of the program with a score of 80% or higher. Applicants are also required to submit a portfolio demonstrating their ability to apply their knowledge in real-world scenarios.
The cost of the COAM program varies depending on which level you choose to pursue. Level I costs $1,495 USD while Level II costs $2,995 USD.
7. Certified Event Planning & Management Professional (CEPMP)
Certified Event Planning & Management Professional (CEPMP) is a professional certification program for event planners and managers. It is offered by the International Special Events Society (ISES), the world’s leading association for event professionals. The CEPMP certification recognizes individuals who have achieved a high level of expertise in the field of event planning and management.
The CEPMP certification requires applicants to have at least five years of experience in event planning and management, as well as a minimum of two years of experience in a supervisory role. Applicants must also pass an exam that covers topics such as budgeting, logistics, risk management, customer service, marketing, and more.
The process to become certified typically takes about six months from start to finish. To begin the process, applicants must submit an application form and fee to ISES along with documentation proving their work experience. Once accepted into the program, applicants must complete an online course that covers all aspects of event planning and management. After completing the coursework, applicants must take an exam that tests their knowledge on various topics related to event planning and management. Upon passing the exam, they will receive their CEPMP designation.
The cost for obtaining the CEPMP certification varies depending on whether you are already a member of ISES or not. For non-members it typically costs around $1125 USD while members pay around $875 USD. This cost includes both the application fee and course fees associated with becoming certified.
8. Certified Experiential Marketing Specialist (CEMS)
Certified Experiential Marketing Specialist (CEMS) is a professional certification program designed to recognize and reward individuals who have demonstrated expertise in the field of experiential marketing. The CEMS certification is offered by the Experiential Marketing Association (EMA), an international organization dedicated to promoting best practices, education, and networking opportunities for professionals in the experiential marketing industry.
To become certified as a CEMS, you must complete a comprehensive course of study that covers all aspects of experiential marketing, including strategy development, event planning, budgeting and financial management, creative execution, and post-event analysis. The course takes approximately 30 hours to complete and is available online or in-person at EMA-approved training facilities.
The cost to become certified as a CEMS varies depending on your chosen delivery method. Online courses typically cost between $500-$800 USD while in-person courses can range from $1,000-$2,000 USD. Additionally, there is an annual renewal fee of $100 USD for all CEMS certifications.
9. Certified Brand Management Professional (CBMP)
Certified Brand Management Professional (CBMP) is an international certification program designed to provide brand professionals with the knowledge and skills necessary to effectively manage a brand. The CBMP program is administered by the International Association of Brand Managers (IABM).
The CBMP certification program consists of two parts: a written exam and a practical assessment. The written exam covers topics such as brand strategy, marketing communications, consumer behavior, market research, and product development. The practical assessment focuses on the application of these concepts in a real-world setting.
In order to become certified as a CBMP, applicants must pass both parts of the exam with a score of at least 70%. It typically takes 3-4 months to complete the certification process.
The cost for taking the CBMP exam varies depending on your location and whether you are taking it online or in person. Generally speaking, the cost ranges from $500-$1000 USD.
10. Certified Customer Relationship Manager (CCRM)
Certified Customer Relationship Manager (CCRM) is a professional certification program that provides recognition for individuals who have demonstrated expertise in customer relationship management. The CCRM certification is designed to help professionals gain the knowledge and skills necessary to effectively manage customer relationships, develop strategies to improve customer service, and build customer loyalty.
The CCRM certification program consists of two components: an online course and an examination. The online course covers topics such as customer service principles, customer relationship management tools, and techniques for improving customer satisfaction. Upon successful completion of the course, applicants are eligible to take the CCRM exam.
The CCRM exam is offered through Pearson VUE testing centers throughout the United States and Canada. It is a two-hour proctored exam consisting of multiple-choice questions covering topics related to customer relationship management. To pass the exam, applicants must score at least 70% on the exam.
The cost of the CCRM certification program varies depending on where you take the course and how long it takes you to complete it. Generally speaking, it can cost anywhere from $500-$1,000 USD for the entire program including both the coursework and examination fees. Additionally, there may be additional fees associated with taking the test at a Pearson VUE testing center if applicable.
11. Certified Trade Show and Exhibition Planner (CTSEP).
Certified Trade Show and Exhibition Planner (CTSEP) is a professional certification program offered by the International Association of Exhibitions and Events (IAEE). It is designed to recognize individuals who have achieved a high level of knowledge and experience in the trade show and exhibition industry.
The CTSEP program consists of three levels: Level 1, Level 2, and Level 3. Each level requires the successful completion of an online exam. The exams are designed to test the candidate’s knowledge of the trade show and exhibition industry, including topics such as event planning, marketing, budgeting, customer service, logistics, operations, legal issues, and more.
Level 1 takes approximately four hours to complete; Level 2 takes approximately six hours; and Level 3 takes approximately eight hours. Candidates must also submit a portfolio demonstrating their experience in the trade show and exhibition industry.
To become certified as a CTSEP, candidates must pass all three levels of the exam with a score of 80% or higher. The cost for the entire program is $495 for IAEE members or $595 for non-members.
Do You Really Need a Field Marketing Manager Certificate?
The answer to this question depends on the individual's career goals and current knowledge of field marketing. In some cases, a certificate may be beneficial for those seeking to break into the field of marketing or who want to advance their current career. For example, a certificate may demonstrate that an individual has a deep understanding of the principles and strategies needed for successful field marketing campaigns. It could also provide a competitive edge when applying for positions in the field.
In other cases, however, a certificate may not be beneficial. If an individual already has experience in the field, they may not need a certificate to demonstrate their knowledge. In addition, some employers may not recognize certificates as valid qualifications and instead prefer more traditional credentials such as degrees or certifications from reputable organizations.
Ultimately, it is up to each individual to decide if a field marketing manager certificate is right for them. Those who are just starting out in the field may find that having one can give them an advantage over others who don't have one, while those with existing experience and qualifications may find that it isn't necessary for their career growth.
Related: Field Marketing Manager Resume Examples
FAQs About Field Marketing Manager Certifications
1. What certifications are available for Field Marketing Managers?
Answer: Professional certifications available to Field Marketing Managers include the Certified Professional Marketer (CPM), Certified Digital Marketer (CDM), and Certified Social Media Marketer (CSMM).
2. How do I become a certified Field Marketing Manager?
Answer: To become a certified Field Marketing Manager, you must complete an accredited course in marketing or attend an accredited training program. You must also pass an exam to demonstrate your knowledge of the field.
3. What skills do I need to be a successful Field Marketing Manager?
Answer: Successful Field Marketing Managers possess strong communication, organizational, analytical, and problem-solving skills. They must also have a deep understanding of digital marketing tools and techniques, as well as an eye for identifying trends in the market.
4. How long does it take to get certified as a Field Marketing Manager?
Answer: The length of time required to become a certified Field Marketing Manager depends on the certification you choose and how much preparation you put into it. Generally speaking, most courses or programs can be completed within three months or less.
5. Will I receive any recognition after becoming a certified Field Marketing Manager?
Answer: Yes! Becoming a certified Field Marketing Manager will give you access to exclusive job opportunities and industry recognition that can open up new doors for career growth and advancement.