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What does a Field Marketing Manager do?

Learn all about Field Marketing Manager duties, skills and much more. Get expert advice on how to become a Field Marketing Manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 4 min read

A Field Marketing Manager is responsible for planning and executing marketing campaigns in order to generate leads and promote brand awareness. They work closely with sales teams to ensure that campaigns are aligned with business objectives and target audiences. Field marketing managers typically have a background in marketing, communications, or business.

Field Marketing Manager job duties include:

  • Plan and execute marketing campaigns in assigned territory to generate leads and grow the customer base
  • Develop relationships with key customers and influencers in assigned territory
  • Monitor market trends and competitor activity in assigned territory
  • Plan and attend trade shows, conferences, and other events in assigned territory
  • Prepare reports on marketing activities and results in assigned territory
  • Work with sales team to develop targeted account plans and strategies
  • Train sales team on product features and applications
  • Provide input on product development based on market feedback
  • Manage marketing budget for assigned territory

Field Marketing Manager Job Requirements

A field marketing manager is responsible for planning and executing marketing campaigns in order to promote a company's products or services. They must have a bachelor's degree in marketing, communications, or a related field, and experience working in marketing or sales. In addition, they must be able to effectively communicate with customers and clients, as well as have strong organizational and time management skills.

Field Marketing Manager Skills

  • Branding
  • Marketing
  • Sales
  • Customer service
  • Communication
  • Organization
  • Time management
  • Budgeting
  • Event planning
  • Negotiation
  • Public speaking

Related: Top Field Marketing Manager Skills: Definition and Examples

How to become a Field Marketing Manager

Field marketing managers are responsible for planning and executing marketing campaigns in order to promote a company’s products or services. They work closely with sales teams to ensure that campaigns are aligned with sales goals and objectives. In order to become a field marketing manager, one must have excellent communication and organizational skills. They must also be able to think creatively in order to develop innovative marketing strategies.

The first step to becoming a field marketing manager is to obtain a bachelor’s degree in marketing, business, or a related field. Many field marketing managers also have a master’s degree in business administration (MBA). Once you have obtained the necessary education, it is important to gain experience in the marketing field. This can be done through internships or entry-level jobs at advertising agencies or marketing firms.

After gaining some experience, you can then begin to specialize in field marketing. To do this, you will need to develop a strong understanding of the various aspects of marketing, including market research, product development, and branding. You should also be familiar with the latest marketing tools and technologies. Once you have developed these skills, you can then begin to apply for field marketing manager positions at companies in your industry.

Related: Field Marketing Manager Resume Example

Related: Field Marketing Manager Interview Questions (With Example Answers)