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IBM Content Strategist Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 9 min read

This article provides an insightful guide on crafting a compelling resume for a Content Strategist role at IBM. It focuses on how to effectively highlight relevant skills, experiences, and achievements that align with the job requirements at IBM. The article offers tips on emphasizing your proficiency in content creation, strategy development, data analysis, and project management. It also discusses the importance of demonstrating familiarity with IBM's business model and corporate culture, as well as showcasing your ability to work within a team and drive innovative solutions. This guide will not delve into the formatting aspects of resume writing but focus more on the content aspect to help you stand out in the competitive selection process at IBM.

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IBM Content Strategist Resume Example

Turkesa Crespin, Content Strategist


(849) 447-0005

Honolulu, HI

Professional Summary

Dynamic Content Strategist with one year of experience in creating and implementing effective content strategies. Proficient in conducting audience research, creating content calendars, and analyzing engagement data. Demonstrated ability in SEO optimization and leveraging social media platforms for content promotion. Known for excellent communication skills and attention to detail. Seeking to contribute to a forward-thinking organization to drive engagement and growth.

Work Experience

Content Strategist at Pacific Whale Foundation, HI

Apr 2023 - Present

  • Developed a comprehensive content strategy that increased website traffic by 35% over a six-month period, leading to a significant boost in online donations and merchandise sales.
  • Implemented an SEO strategy that improved the foundation's search engine ranking, resulting in a 50% increase in organic traffic and a 20% boost in engagement rates on the site.
  • Led a content marketing campaign that raised awareness about the foundation's conservation initiatives, resulting in a 25% increase in membership sign-ups and a 30% increase in event participation.

Associate Content Strategist at Anthology Marketing Group, HI

Sep 2022 - Mar 2023

  • Developed and implemented a content marketing strategy that increased website traffic by 35% over a six-month period.
  • Managed a team of writers to produce high-quality content, resulting in a 50% increase in blog engagement and a 20% increase in social media shares.
  • Successfully led a content audit for the company's main client, improving content efficiency by 30% and reducing redundancies by 25%.
  • Conducted market research and utilized SEO strategies to increase organic search traffic by 40% in a year.


Bachelor of Arts in Communication or Journalism at University of Hawaii at Manoa, HI

Aug 2018 - May 2022

Relevant Coursework: Introduction to Journalism, News Writing and Reporting, Media Law and Ethics, Digital Journalism, Public Speaking, Mass Communication, Media Research Methods, Intercultural Communication, Broadcast Journalism, and Strategic Communication.


  • SEO Optimization
  • Google Analytics
  • WordPress Management
  • MailChimp Proficiency
  • Hootsuite Expertise
  • Adobe Creative Suite
  • HubSpot Certification


  • HubSpot Content Marketing Certification
  • Google Analytics Individual Qualification

Tips for Writing a Better IBM Content Strategist Resume

1. Highlight your experience: Make sure to emphasize your previous roles and responsibilities as a content strategist, especially if you have worked in similar industries or companies like IBM.

2. Include relevant skills: List all the skills that are relevant to the job of a content strategist such as SEO, content management systems, web analytics, social media marketing etc. Also include soft skills such as communication, teamwork and problem solving.

3. Use keywords: Look at the job description for keywords and incorporate them into your resume where applicable. This can help get your resume past applicant tracking systems (ATS) and into human hands.

4. Showcase your achievements: Rather than just listing duties from previous jobs, highlight the accomplishments you achieved in those positions. For instance, did you increase website traffic? Improve conversion rates? These tangible results will impress hiring managers.

5. Add certifications: If you have any certifications related to content strategy or digital marketing, be sure to include them on your resume.

6. Keep it concise: Make sure every piece of information on your resume is necessary and contributes to showing why you're the best candidate for the job.

7. Tailor your resume for the role: Each job application should have a customized resume that is specifically tailored to match the requirements of that particular role.

8. Include a professional summary: A well-written professional summary can grab a recruiter's attention quickly by highlighting how your skills and experiences make you an ideal candidate for the role.

9. Proofread carefully: Ensure there are no typos or grammatical mistakes in your resume as they can give an impression of carelessness or lack of attention to detail.

10. Add references or testimonials: If possible, add references from previous employers or testimonials which can vouch for your abilities and achievements as a content strategist.

Remember, creating a strong resume takes time but it's worth it when you land that interview with IBM!

Related: Content Strategist Resume Examples

Key Skills Hiring Managers Look for on IBM Content Strategist Resumes

When applying for a Content Strategist role at IBM, it's crucial to incorporate keywords from the job description in your application. This is because IBM, like many large companies, uses Applicant Tracking Systems (ATS) to help manage the high volume of applications they receive. An ATS works by scanning each application for specific keywords related to the job description. If these keywords are not present in an applicant's resume or cover letter, the system may automatically reject their application before it even reaches a human recruiter. Therefore, using relevant keywords increases your chances of passing this initial screening process and having your application reviewed by an actual person. It also demonstrates that you have paid attention to the job description and understand what the role involves.

When applying for content strategist positions at IBM, you may encounter key terms and common skills such as SEO, content marketing, data analysis, social media management, and strategic planning.

Key Skills and Proficiencies
Content CreationSEO Knowledge
Social Media ManagementContent Marketing Strategy
Analytical SkillsResearch Skills
Understanding of Target AudienceCreativity
Project ManagementExcellent Writing and Editing Skills
Brand DevelopmentData Analysis
Graphic Design SkillsKnowledge of Content Management Systems (CMS)
User Experience (UX) UnderstandingBasic HTML/CSS Knowledge
Communication SkillsProblem-Solving Abilities
Familiarity with Google AnalyticsAdaptability to New Trends and Technologies
Time Management SkillsUnderstanding of Digital Marketing Strategies

Related: Content Strategist Skills: Definition and Examples

Common Action Verbs for IBM Content Strategist Resumes

Creating a resume for an IBM Content Strategist position can be challenging, especially when it comes to identifying diverse action verbs. Using the same verbs repeatedly can make your resume monotonous and may fail to fully capture your range of skills and experiences. To stand out, it's crucial to use varied verbs that accurately describe your abilities and achievements. This not only helps in painting a vivid picture of your professional profile but also demonstrates your communication skills, which are key in content strategy roles. Therefore, investing time in finding different action verbs is essential for crafting an effective IBM Content Strategist Resume.

To provide you with a competitive advantage, we have assembled a list of potent action verbs that can enhance your resume and secure your next interview:

Action Verbs

Related: What does a Content Strategist do?

Editorial staff

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Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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