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What does an Inside Sales Associate do?

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

An inside sales associate is responsible for generating new sales leads and appointments through cold-calling, emailing, and other outreach methods. They work closely with the outside sales team to identify and qualify potential customers. The inside sales associate may also be responsible for providing product demonstrations, pricing quotes, and other information to customers.

Inside Sales Associate job duties include:

  • Answer inbound calls and respond to customer inquiries
  • Research required information using available resources
  • Handle and resolve customer complaints
  • Process orders, forms, applications, and requests
  • Identify and escalate priority issues per established guidelines
  • Route calls to appropriate resource
  • Follow up on customer interactions
  • Document all call information according to standard operating procedures
  • Recognize, document, and alert the supervisor of trends in customer calls

Inside Sales Associate Job Requirements

There are no specific educational requirements for an inside sales associate, although a high school diploma or equivalent is generally preferred. Some employers may require certification, such as a Certified Sales Professional (CSP) designation, although this is not always necessary. Previous experience in sales is also helpful, although not always required. The most important qualities for an inside sales associate are strong communication and interpersonal skills, motivation, and the ability to work independently.

Inside Sales Associate Skills

  • Motivated
  • Driven
  • Persistent
  • Organized
  • Excellent communication skills
  • Good listener
  • Quick learner
  • Ability to work independently
  • Resourceful
  • Problem solver
  • Team player

Related: Top Inside Sales Associate Skills: Definition and Examples

How to become an Inside Sales Associate

The role of an inside sales associate is to support the sales team by generating leads, researching potential customers, and managing customer relationships. As an inside sales associate, you will use your customer service and sales skills to build relationships with customers and help them find the products or services they need. To become an inside sales associate, you will need to have excellent communication and interpersonal skills. You should also be able to work independently and be self-motivated.

Related: Inside Sales Associate Resume Example

Related: Inside Sales Associate Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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