What does an Account Representative do?

Learn all about Account Representative duties, skills and much more. Get expert advice on how to become an Account Representative.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

An account representative is responsible for managing customer accounts and ensuring that customer needs are met. They may also be responsible for upselling products and services to customers and maintaining relationships with key accounts.

Account Representative job duties include:

  • Research and analyze customer needs and preferences
  • Identify potential customers and target market segments
  • Develop and implement marketing plans and strategies
  • Generate leads and cultivate relationships with potential customers
  • Coordinate sales activities and campaigns
  • Prepare proposals, presentations, and sales contracts
  • Negotiate terms and conditions with customers
  • Monitor market trends and competitor activity
  • Achieve sales targets and objectives

Account Representative Job Requirements

Most account representatives have a bachelor’s degree in accounting, finance, business, or a related field. Many companies also require account representatives to have at least two years of experience working in customer service, sales, or a related field. Some companies may also require account representatives to be certified public accountants (CPAs).

Account Representative Skills

  • Excellent communication skills
  • Active listening
  • Customer service orientation
  • Empathy
  • Patience
  • Proactive
  • Problem-solving skills
  • Product knowledge
  • Selling skills
  • Upselling skills
  • Negotiation skills

Related: Top Account Representative Skills: Definition and Examples

How to become an Account Representative

The first step to becoming an account representative is to have a strong interest in sales and marketing. Account representatives must be able to identify potential customers and build relationships with them. They must be able to understand the needs of their customers and match those needs with the products or services that they are selling. They must also be able to negotiate contracts and close deals.

Most account representatives have a bachelor's degree in business, marketing, or a related field. Many companies also require account representatives to have experience in sales or customer service. Strong communication and interpersonal skills are essential for this position, as is the ability to work independently.

If you are interested in becoming an account representative, start by developing your sales and marketing skills. Get a bachelor's degree in a relevant field, and consider pursuing a master's degree if you want to advance your career. Gain experience in customer service or sales, and hone your communication skills. With hard work and dedication, you can become an account representative and help businesses grow.

Related: Account Representative Resume Example

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