What does a Technical Sales Manager do?
Published 3 min read
A technical sales manager is responsible for overseeing the technical sales team and ensuring that they are meeting targets. They will also work closely with other departments to ensure that the products and services offered by the company are of a high standard.
Technical Sales Manager job duties include:
- Managing a team of technical sales staff
- Hiring and training new technical sales staff
- Setting sales targets and quotas for the technical sales team
- Monitoring the performance of the technical sales team against targets
- Analyzing customer feedback and market trends to identify new sales opportunities
- Developing and implementing strategies to increase market share
- Creating and delivering presentations to potential and existing customers
- Negotiating contracts with customers
- Managing relationships with key accounts
- Providing support to the technical sales team
Technical Sales Manager Job Requirements
A Technical Sales Manager typically has a bachelor's degree in business, engineering, or a related field. They often have experience working in sales, engineering, or customer service. Many companies require certification from the National Association of Sales Engineers or a similar organization.
Technical Sales Manager Skills
- Communication
- Presentation
- Negotiation
- Relationship Management
- Solution Oriented
- Technical Expertise
- Industry Knowledge
- Strategic Thinking
- Business Acumen
- Financial Analysis
- Time Management
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How to become a Technical Sales Manager
A technical sales manager is responsible for the sale of technical products or services to customers. They work with clients to identify their needs and then match them with the right product or service. Technical sales managers typically have a background in engineering or a related field.
Becoming a technical sales manager requires both experience and education. Those interested in this career should consider pursuing a degree in engineering or a related field. Additionally, experience working in sales, customer service, or another related field is helpful. Those with strong interpersonal and communication skills will be most successful in this role.
Technical sales managers must be able to effectively sell products or services to customers. They must be able to understand customer needs and match them with the right solution. Strong problem-solving skills are essential in this role, as technical sales managers often need to troubleshoot issues that arise during the sales process. Finally, excellent communication skills are necessary to clearly explain complex technical information to customers.
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