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What does a Sales Associate do?

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Brenna Goyette
Certified Professional Resume Writer, Career Expert
4 min read
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A sales associate is responsible for selling products or services to customers. They may work in a retail setting, or they may work for a company that sells products or services to other businesses. Sales associates must be able to identify potential customers, build relationships with them, and close sales.

Sales Associate job duties include:

  • Greeting customers and ascertaining what each customer wants or needs
  • Answering questions about products or the store
  • Helping customers try on or fit merchandise
  • Describing product features and benefits
  • Handling customer complaints in a professional manner
  • Stocking shelves with merchandise
  • Creating displays of merchandise
  • Keeping the sales floor clean and organized
  • Bagging merchandise for customers

Sales Associate Job Requirements

Most retail sales associate positions do not require any formal education or certification, although some may prefer applicants with a high school diploma or equivalent. Retail sales associate positions typically require at least six months of experience working in a retail environment. Some employers may also require retail sales associates to have basic math and computer skills.

Sales Associate Skills

  • Communication
  • Listening
  • Persuasion
  • Negotiation
  • Closing
  • Prospecting
  • Business Acumen
  • Building Relationships
  • Time Management
  • Motivation
  • Product Knowledge

Related: Top Sales Associate Skills: Definition and Examples

How to become a Sales Associate

The first step to becoming a Sales Associate is to have a high school diploma or equivalent. Many employers prefer candidates who have some post-secondary education, so taking some college courses related to sales would be beneficial. Once you have the necessary education, the next step is to find an entry-level position with a company in the industry you are interested in. Start by submitting your resume to online job boards or contacting companies directly and inquire about open positions. Once you have secured a position, the best way to become a successful Sales Associate is to receive on-the-job training from your employer and to shadow more experienced salespeople. With hard work and dedication, you can develop the skills needed to succeed in this career.

Related: Sales Associate Resume Example

Related: Sales Associate Interview Questions (With Example Answers)

Brenna Goyette

Brenna Goyette

Certified Professional Resume Writer & Career Expert

Passionate about helping professionals advance their careers.

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