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What does a Public Relations Specialist do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 4 min read

A public relations specialist is responsible for creating and maintaining a positive image for their employer or client. They do this by developing and executing communication and media strategies. A public relations specialist may also be responsible for writing press releases, preparing speeches, and managing social media accounts.

Public Relations Specialist job duties include:

  • Developing and implementing PR strategies
  • Drafting and issuing press releases
  • Arranging press conferences, interviews, photo shoots and other publicity events
  • Liaising with journalists, bloggers and influencers
  • Developing and managing social media campaigns
  • Researching, writing and editing content for PR materials such as brochures and website content
  • Monitoring media coverage and conducting analysis to evaluate the effectiveness of PR campaigns
  • Planning and managing budgets for PR activities
  • Providing guidance and support to colleagues on PR best practices

Public Relations Specialist Job Requirements

A public relations specialist typically needs a bachelor's degree in public relations, journalism, or communications. Many specialists also have a master's degree. Some employers may require certification, such as the Certified Public Relations Counselor credential offered by the Universal Accreditation Board. Public relations specialists typically need several years of experience working in the field before they can advance to a management position.

Public Relations Specialist Skills

  • Excellent written and verbal communication skills
  • Strong media relations skills
  • Ability to develop and execute strategic communications plans
  • Ability to think creatively and solve problems
  • Strong research and analytical skills
  • Organizational skills and attention to detail
  • Ability to work well under pressure and meet deadlines
  • Flexibility and adaptability
  • Team player
  • Proactive
  • Resourceful

Related: Top Public Relations Specialist Skills: Definition and Examples

How to become a Public Relations Specialist

A Public Relations Specialist is someone who is responsible for creating and maintaining a positive public image for their employer. This can be done through various means such as media relations, event planning, and social media.

The first step to becoming a Public Relations Specialist is to obtain a bachelor’s degree in public relations, communications, or a related field. Many employers also prefer candidates who have experience working in the public relations field. After obtaining the necessary education and experience, the next step is to create a portfolio that showcases your skills and accomplishments.

When applying for jobs, it is important to tailor your resume and cover letter to each position. In your resume, highlight any relevant experience you have in the public relations field, as well as any skills that would make you a good fit for the job. In your cover letter, be sure to mention why you are interested in the position and what you can bring to the company.

Once you have landed an interview, it is important to be prepared to answer questions about your qualifications and experience. Be sure to dress professionally and arrive early. During the interview, be sure to come across as confident and enthusiastic about the position.

If you follow these steps, you will be on your way to becoming a successful Public Relations Specialist.

Related: Public Relations Specialist Resume Example

Related: Public Relations Specialist Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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