What does a Public Relations Coordinator do?

Learn all about Public Relations Coordinator duties, skills and much more. Get expert advice on how to become a Public Relations Coordinator.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A Public Relations Coordinator is responsible for creating and maintaining a positive public image for their employer or client. They do this by writing press releases and giving media interviews. They also work with advertising agencies to create promotional campaigns.

Public Relations Coordinator job duties include:

  • Developing and implementing PR campaigns
  • Researching and writing press releases
  • Arranging media coverage, including interviews, photo opportunities and press conferences
  • Liaising with journalists, editors and producers
  • Monitoring media coverage and conducting media audits
  • Analyzing media coverage and preparing reports
  • Developing relationships with key media contacts
  • Planning and executing special events such as product launches, open days and exhibitions
  • Managing budgets and invoicing clients

Public Relations Coordinator Job Requirements

A Public Relations Coordinator typically needs a bachelor's degree in public relations, communications, or a related field. Many employers also prefer candidates who have experience working in public relations or a related field. Some positions may require certification in public relations from the Public Relations Society of America (PRSA).

Public Relations Coordinator Skills

  • Writing
  • Editing
  • Research
  • Media Relations
  • Event Planning
  • Social Media
  • Public Speaking
  • Marketing
  • Project Management
  • Fundraising
  • Graphic Design

Related: Top Public Relations Coordinator Skills: Definition and Examples

How to become a Public Relations Coordinator

A public relations coordinator is responsible for planning and executing public relations and marketing campaigns. They work with clients to develop strategies that will raise awareness of their brand or product, and build positive relationships with the public.

To become a public relations coordinator, you will need at least a bachelor’s degree in public relations, communications, or a related field. However, many employers prefer candidates with experience in the field. You can gain experience through internships or working in entry-level positions such as public relations assistant.

In your role as a public relations coordinator, you will be responsible for developing and implementing PR campaigns. This includes researching media outlets, writing press releases, and pitching story ideas to reporters. You will also be responsible for managing social media accounts and creating content that promotes your client’s brand or product.

To be successful in this role, you must be an excellent communicator and have strong writing skills. You must also be able to think creatively to come up with innovative campaign ideas. If you have these skills and qualities, then a career as a public relations coordinator could be the perfect fit for you!

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