What does a Public Relations Manager do?

Learn all about Public Relations Manager duties, skills and much more. Get expert advice on how to become a Public Relations Manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A public relations manager is responsible for creating and maintaining a positive image for their organization. They do this by creating and managing communication campaigns, developing relationships with media outlets, and working with other departments within the organization to ensure that all messaging is consistent.

Public Relations Manager job duties include:

  • Developing and implementing PR strategies
  • Researching and writing press releases
  • Arranging interviews, press conferences, and media events
  • Managing media relations
  • Building and maintaining relationships with key media contacts
  • Monitoring news stories and reacting to media coverage
  • Developing and managing social media campaigns
  • Creating and managing content for company website and blog
  • Planning and executing promotional events
  • Overseeing the production of marketing materials

Public Relations Manager Job Requirements

Most public relations managers have a bachelor's degree in public relations, communications, journalism, or business. Many also have a master's degree. Some jobs may require certification, such as the Certified Public Relations Counselor (CPRC) designation from the Universal Accreditation Board. Employers also value experience, so internships or other work experience in public relations, marketing, sales, and customer service is helpful. Strong writing, editing, and speaking skills are essential for public relations managers. They must be able to effectively pitch stories to the media and manage crisis situations. They also need to be able to work well with others, as they often collaborate with other departments within their organization.

Public Relations Manager Skills

  • Writing
  • Communications
  • Marketing
  • Social Media
  • Event Planning
  • Public Speaking
  • Media Relations
  • Research
  • Crisis Management
  • Campaign Management
  • Budgeting

Related: Top Public Relations Manager Skills: Definition and Examples

How to become a Public Relations Manager

A public relations manager is responsible for creating and maintaining a positive image for their organization. They do this by developing and implementing communication strategies, managing media relations, and organizing promotional events.

If you want to become a public relations manager, you will need to have excellent communication skills. You should be able to clearly articulate your organization’s message and goals. You will also need to be able to manage multiple projects at once and work well under pressure.

In order to be successful in this role, you will need to have a strong understanding of the media landscape. You should know how to pitch stories to reporters and how to work with the different types of media outlets. You will also need to be proficient in social media.

If you have these skills and qualities, then you may have what it takes to become a public relations manager. To get started in this career, you will likely need a bachelor’s degree in public relations or a related field. Once you have your degree, you can begin applying for jobs at PR firms or companies.

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