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What does a Media Relations Manager do?

Learn all about Media Relations Manager duties, skills and much more. Get expert advice on how to become a Media Relations Manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 4 min read

A media relations manager is responsible for creating and maintaining relationships with members of the media. They work to ensure that their company or organization is represented positively in the media and that any negative publicity is minimized. Media relations managers may also be responsible for writing press releases and arranging interviews or press conferences.

Media Relations Manager job duties include:

  • Research, write, and edit press releases, media alerts, and pitch letters
  • Develop and maintain relationships with members of the news media
  • Plan and execute publicity campaigns and events
  • Serve as a company spokesperson to the news media
  • Monitor news stories for opportunities to promote the company or its products/services
  • Identify and track industry trends that may impact the company
  • Write articles, blog posts, or other content for the company’s website or social media accounts
  • Develop talking points, Q&A documents, and other materials to help prepare executives for interviews or media appearances
  • Manage the development and distribution of press kits
  • Track media coverage and compile reports for senior management

Media Relations Manager Job Requirements

A Media Relations Manager typically needs a bachelor's degree in public relations, communications, or a related field. Many also hold a master's degree. Certification is not required, but may be beneficial. A Media Relations Manager should have several years of experience working in public relations or a related field. They should be able to effectively communicate with the media and the public. They should also have strong writing skills.

Media Relations Manager Skills

  • Writing
  • Editing
  • Proofreading
  • Research
  • Media Relations
  • Communications
  • Public Relations
  • Marketing
  • Social Media
  • Event Planning
  • Project Management

Related: Top Media Relations Manager Skills: Definition and Examples

How to become a Media Relations Manager

The job of a media relations manager is to cultivate relationships with members of the media and to promote positive coverage of their organization in the press. They work with journalists to ensure that they have the information they need to write stories that accurately reflect their organization, and they also work to proactively secure media coverage for their organization’s newsworthy events and announcements.

To become a media relations manager, you will need at least a bachelor’s degree in public relations, journalism, or a related field. Many media relations managers also have several years of experience working in the public relations field before being promoted to this role. Strong writing and communication skills are essential, as is the ability to think strategically and tactically about how to best promote your organization through the media.

If you’re interested in a career in media relations, start by interning or working in entry-level roles in public relations or journalism. This will give you the opportunity to learn about the field and develop the skills you need to be successful. Once you have a solid foundation, start applying for jobs as a media relations coordinator or specialist. From there, you can work your way up to a manager position.

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