Top 11 Media Relations Manager Certifications

Certifications for media relations managers are important in the job market because they demonstrate a level of expertise, knowledge, and skill that potential employers look for. Certifications provide tangible evidence that a job candidate is qualified to manage media relations campaigns, handle public relations activities, and create effective communication strategies. They also show that the individual has taken the time to learn about the profession and is committed to staying up-to-date on industry trends. In addition, certifications can be used as a tool to differentiate oneself from other candidates and help secure higher salaries or better positions.

The purpose of this article is to provide an overview of certifications that can help Media Relations Managers advance their careers and enhance their effectiveness in their roles.

What are Media Relations Manager Certifications?

Media relations manager certification is a specialized certification designed to help those in the media relations field gain the skills and knowledge necessary to effectively manage their organization's relationships with the news media. This certification provides individuals with an understanding of how to create, manage, and evaluate media strategies that are aligned with their organization's goals. It also covers topics such as communication techniques, crisis management, media law, and public opinion research.

By obtaining this certification, professionals will be better equipped to handle any situation involving members of the press or other stakeholders. They will be able to more confidently identify potential stories and create compelling pitches, as well as develop effective messaging strategies that can help shape public opinion on key issues. Additionally, they will have a better understanding of how their organization fits into the larger conversation about its industry or sector. With these skills in hand, media relations managers can provide invaluable guidance and support for their organizations’ public image and reputation.

Pro Tip: When considering a media relations manager certification, look for programs that offer comprehensive instruction on both traditional and digital media. Knowing the ins and outs of both can be invaluable in today's media landscape. Additionally, make sure to find a program with experienced instructors who can provide real-world advice and guidance as you pursue your certification.

Related: What does a Media Relations Manager do?

Top 11 Media Relations Manager Certifications

Here’s our list of the best certifications available to Media Relations Managers today.

1. Certified Public Relations Professional (CPRP)

Certified Public Relations Professional (CPRP) is a professional certification offered by the Public Relations Society of America (PRSA). It is the highest level of professional recognition available in the field of public relations. The CPRP credential is designed to recognize individuals who have demonstrated a comprehensive knowledge and understanding of public relations principles, practices, and ethics.

In order to become a Certified Public Relations Professional, one must meet certain educational requirements and pass an examination administered by PRSA. To be eligible for the exam, applicants must have at least five years of experience in public relations or related fields. Additionally, applicants must complete at least 20 hours of continuing education credits within the last two years prior to taking the exam.

The cost to take the exam varies depending on whether you are a member or non-member of PRSA. Members pay $395 while non-members pay $495. The exam consists of 200 multiple choice questions that cover topics such as strategic planning, media relations, crisis communication, research and measurement, writing and editing, and ethics.

It typically takes about four hours to complete the exam and results are provided immediately upon completion. Those who pass will receive their CPRP certification within 8 weeks after passing the exam.

2. Accredited in Public Relations (APR)

Accredited in Public Relations (APR) is a professional certification program offered by the Universal Accreditation Board (UAB) of the Public Relations Society of America (PRSA). It is designed to recognize public relations professionals who have demonstrated mastery of knowledge, judgment, and experience in the principles and practices of public relations.

The APR process involves a rigorous assessment that includes an application, portfolio review, written examination, and oral presentation. The entire process typically takes six months to complete.

To become accredited, applicants must first submit an application to PRSA's UAB. This will include submitting a resume, portfolio of work samples, and a statement of purpose outlining why they are seeking accreditation. After the application has been reviewed and accepted, applicants will be required to take a written exam covering topics such as media relations, research methods, ethics & law, public opinion & surveys, strategic planning & management. Finally, applicants must present their portfolio before a panel of experienced PR practitioners for evaluation.

The cost for the APR program varies depending on your PRSA membership status and whether you are taking the exam online or in-person. Generally speaking, non-members pay $1125 for online exams or $1425 for in-person exams; members pay $825 for online exams or $1125 for in-person exams.

3. Certified Media Relations Manager (CMRM)

Certified Media Relations Manager (CMRM) is a professional certification program designed to recognize individuals who have demonstrated the knowledge, skills, and abilities required to excel in media relations. The CMRM program is administered by the Public Relations Society of America (PRSA).

The CMRM program requires applicants to pass a comprehensive exam that covers topics such as media relations strategy, media relations tactics, public relations ethics, and crisis communication. In addition to passing the exam, applicants must also possess three years of professional experience in media relations or related fields.

It typically takes six months to one year to complete the CMRM program. During this time, applicants must complete an online application form and submit supporting documents such as transcripts and letters of recommendation. Once accepted into the program, applicants can begin studying for the exam.

The cost of the CMRM program varies depending on whether you are a PRSA member or not. For non-members, the cost is $695 for members and $995 for non-members. This fee includes access to study materials and practice exams as well as registration for the actual exam.

Once an applicant has passed their CMRM exam they will receive their official certification from PRSA which will be valid for three years before needing renewal.

4. Certified Social Media Strategist (CSMS)

A Certified Social Media Strategist (CSMS) is an individual who has been trained and certified in the use of social media to develop, implement, and manage a successful online presence. The certification requires an understanding of the various platforms available, the strategies and tactics used to engage with customers and prospects, as well as how to measure success.

It typically takes between 10-12 weeks to complete the CSMS program. To get certified, you must first complete a series of courses that cover topics such as content marketing, analytics, customer service, and more. After completing the coursework, you must pass an exam administered by the Social Media Institute.

The cost for the CSMS program varies depending on which provider you choose. Most providers will charge a one-time fee for access to their courses and materials; some may also charge additional fees for exams or additional services. Generally speaking, it can cost anywhere from $500-$2,000 USD to become a Certified Social Media Strategist.

5. Certified Digital Marketer (CDM)

Certified Digital Marketer (CDM) is a professional certification program designed to help digital marketers gain the knowledge and skills needed to excel in their field. It is offered by the Digital Marketing Institute, an international organization dedicated to providing digital marketing education and training.

The CDM program consists of five core modules: Digital Strategy, Content Marketing, Search Engine Optimization, Social Media Marketing and Paid Advertising. Each module includes a series of courses, assessments and projects that are designed to help learners develop the necessary skills for success in the digital marketing industry.

The program takes approximately six months to complete if you are studying full-time or one year if you are studying part-time. During this period, learners will gain an understanding of digital marketing principles and best practices as well as hands-on experience with various tools and techniques used in the industry.

To get certified as a CDM, you must first complete all five modules of the program and pass the associated exams with a minimum score of 75%. Once you have successfully completed all five modules and passed the exams, you will be eligible for certification.

The cost of the CDM program varies depending on which payment plan you choose. The standard price is €1,995 but there are also discounts available for students, groups and corporate clients.

6. Certified Crisis Communications Manager (CCCM)

Certified Crisis Communications Manager (CCCM) is a certification program offered by the Public Relations Society of America (PRSA). It is designed to provide public relations and communications professionals with the knowledge and skills needed to effectively manage crisis communications in any organization.

The CCCM program consists of two parts: an online course and a proctored exam. The online course covers topics such as crisis management planning, media relations, public opinion research, message development, legal considerations, and more. The proctored exam tests your knowledge of the material covered in the online course.

The cost of the CCCM program is $1,295 for PRSA members and $1,595 for non-members. The program takes approximately 8-10 hours to complete. To get certified, you must successfully complete both the online course and pass the proctored exam with a score of 70% or higher.

7. Certified Professional in Media Relations Management (CPMRM)

Certified Professional in Media Relations Management (CPMRM) is a professional certification program offered by the International Association of Public Relations Professionals (IAPRP). It is designed to recognize and validate the knowledge and expertise of media relations professionals. The CPMRM program focuses on developing and maintaining effective relationships with media outlets, crafting effective messages for various audiences, understanding the legal and ethical implications of media relations, and utilizing digital tools to enhance public relations efforts.

The CPMRM program consists of five courses: Introduction to Media Relations, Strategic Media Relations Planning, Developing Messages for Different Audiences, Legal & Ethical Issues in Media Relations, and Digital Tools for Public Relations. Each course requires approximately 30 hours of study time. Upon completion of all five courses, students must pass an online exam to earn their certification.

The cost of the CPMRM program varies depending on whether you are an IAPRP member or non-member. For members, the total cost is $1,600 USD; for non-members it is $2,000 USD.

To get your CPMRM certification you will need to register with IAPRP and complete all five courses within two years. Once registered you can access all course materials online including lectures, quizzes and exams. After completing the five courses you will be required to take an online exam which will assess your knowledge and skills in media relations management. Upon successful completion of the exam you will receive your CPMRM certification from IAPRP.

8. Global Alliance for Public Relations and Communication Management Certification Program

The Global Alliance for Public Relations and Communication Management Certification Program is an international certification program designed to recognize the highest standards of professional practice in public relations and communication management. It is administered by the Global Alliance, a non-profit organization representing over 100 national and international associations from around the world.

The certification program is based on a set of core competencies that are essential for successful practice in public relations and communication management. These competencies include strategic planning, stakeholder engagement, media relations, crisis communications, digital communications, research and evaluation, and ethics. To become certified, applicants must demonstrate mastery of these competencies through a combination of education, experience, and examination.

The certification process takes approximately six months to complete. Applicants must first submit an application form along with supporting documentation such as transcripts or certificates of completion from accredited courses or programs in public relations or communication management. The applicant then completes an online assessment that tests their knowledge of the core competencies listed above. Upon successful completion of the assessment, applicants are invited to take a written exam that tests their understanding of the topics covered in the assessment. Once both exams have been passed successfully, applicants will receive their certification from the Global Alliance.

The cost for the certification program varies depending on which country you are applying from. Generally speaking it costs around $500 USD to apply for the program plus any additional fees associated with taking the exams (such as registration fees).

9. International Association of Business Communicators Certification Program

The International Association of Business Communicators (IABC) Certification Program is a professional development program designed to recognize and reward individuals who demonstrate a mastery of the skills and knowledge necessary to be successful in the field of business communication. The program provides certification for professionals at three levels: Certified Professional Communicator (CPC), Master Professional Communicator (MPC), and Fellow Professional Communicator (FPC).

The CPC level is designed for those who have a minimum of two years experience in the field, while the MPC is intended for those with five or more years of experience. The FPC designation is reserved for those with at least ten years of experience. All certifications require passing an exam that covers topics such as writing, editing, public speaking, media relations, crisis communications, digital communication, and more.

In order to receive IABC certification, applicants must first become members of IABC. After becoming a member, applicants must complete an application process which includes submitting an official transcript from their college or university and completing a portfolio demonstrating their skills in business communication. Once the application has been approved by IABC staff, applicants can register for the exam.

The cost of IABC membership varies depending on the type of membership chosen. In addition to membership fees, there are also fees associated with taking the exam which range from $295 - $395 USD depending on whether you are taking it online or in-person.

Once all requirements have been met and the exam has been passed successfully, applicants will be awarded either CPC, MPC or FPC certification depending on their level of experience. This process can take anywhere from several weeks to several months depending on how quickly all requirements are completed and approved by IABC staff.

10. Society for New Communications Research Certification Program

The Society for New Communications Research Certification Program is a professional development and certification program that offers individuals the opportunity to gain knowledge and skills in the area of new media communications. The program is designed to help professionals understand how to effectively use digital and social media tools, as well as develop an understanding of the impact these tools have on communication, marketing, public relations, and other related fields.

The program consists of five modules: Introduction to New Media Communications; Understanding Digital Communication Platforms; Designing Effective Social Media Strategies; Developing Engagement Tactics; and Measuring Results. Participants must complete all five modules in order to receive their certification. The program typically takes 3-4 months to complete depending on the individual’s availability and commitment level.

In order to get started with the Society for New Communications Research Certification Program, individuals must first register online at http://www.sncr.org/certification/. Once registered, participants will receive access to course materials and be able to begin working through the modules at their own pace.

The cost of the Society for New Communications Research Certification Program varies depending on whether you are a member or non-member of SNCR. For members, the cost is $495 USD while non-members pay $595 USD.

11. Public Relations Society of America Certification Program

The Public Relations Society of America (PRSA) Certification Program is a professional development program designed to help public relations practitioners enhance their knowledge and skills. The program provides an opportunity for PR professionals to demonstrate their commitment to the profession and gain recognition for their expertise.

The program consists of two levels: Accredited in Public Relations (APR) and Certified Public Relations Counselor (CPRC). To become accredited, applicants must have at least five years of full-time professional experience in public relations, pass a written examination, and submit a portfolio demonstrating their work. To become certified, applicants must have at least ten years of full-time professional experience in public relations, pass a written examination, complete a case study project, and submit a portfolio demonstrating their work.

It typically takes six months to one year to complete the APR process after submitting your application. It can take up to two years to complete the CPRC process after submitting your application.

To get started on the certification process, applicants must first join PRSA as either a Professional Member or Associate Member. Applicants then need to fill out an application form and submit it along with payment for the exam fee. After that they will receive access to study materials and will be able to schedule an appointment for the written exam. Once they have passed the exam they can begin working on the portfolio requirements for either APR or CPRC depending on which level they are pursuing.

The cost of taking the APR exam is $385 for members ($485 for non-members). The cost of taking the CPRC exam is $525 for members ($625 for non-members).

Do You Really Need a Media Relations Manager Certificate?

The answer to this question depends on your individual goals and the type of work you are interested in pursuing. If you are looking for a career in media relations, then having a certificate or specialized training can be extremely beneficial. This type of certification can open doors to higher-level positions, give you an edge over other applicants, and allow you to demonstrate your expertise and knowledge.

Having a media relations manager certificate may also be necessary in order to gain access to certain organizations or jobs. Depending on the company or organization, some employers may require that their employees have certain certifications before being considered for employment. Additionally, having a certificate may be necessary if you plan to start your own media relations firm or consultancy.

On the other hand, if you do not plan on working in media relations or need the certification in order to gain access to certain jobs or organizations, then it may not be necessary for you to get one. In this case, it would likely be more beneficial for you to focus on gaining experience and building relationships with those already working in the field.

Ultimately, the decision whether or not to pursue a media relations manager certificate is up to you and should depend on your individual goals and needs.

Related: Media Relations Manager Resume Examples

FAQs About Media Relations Manager Certifications

1. What is a Media Relations Manager Certification?

Answer: A Media Relations Manager Certification is a professional credential that recognizes individuals who have mastered the skills and knowledge necessary to be successful in media relations. It provides recognition for those working in the field and helps employers identify qualified candidates for open positions.

2. How do I become certified as a Media Relations Manager?

Answer: To become certified as a Media Relations Manager, you must first complete an accredited program of study or have at least two years of professional experience in the field. You will also need to pass an exam administered by an accredited organization such as the International Association of Public Relations Agencies (IAPRA).

3. How long does it take to get certified?

Answer: The length of time required to obtain certification as a Media Relations Manager varies depending on your prior experience and educational background. Generally, it can take anywhere from six months to one year or more to complete all requirements for certification.

4. What are the benefits of having a Media Relations Manager Certification?

Answer: Having a Media Relations Manager Certification demonstrates your commitment to professional development and enhances your credibility with employers, clients, and peers. It also provides an advantage when applying for jobs and may lead to higher salaries or promotions within your current organization.

5. Are there any renewal requirements for my certification?

Answer: Yes, most certifications require periodic renewal in order to maintain their validity. The specific requirements vary depending on the organization that administers the certification program, but typically involve completing continuing education courses or submitting proof of professional experience each year.