What does a Media Planner do?
Published 3 min read
A media planner is responsible for developing and executing a plan to purchase advertising space and time on behalf of their clients. This includes researching various media outlets, negotiating rates, and planning the placement of ads in order to achieve the client's desired objectives.
Media Planner job duties include:
- Research and analyze media markets and trends
- Develop and execute media plans that meet advertising objectives
- Negotiate rates and placement of advertising with media outlets
- Monitor campaign performance and make recommendations for optimization
- Keep up-to-date on industry news, trends, and developments
- Understand the client’s business goals and objectives
- Work with other members of the account team to develop integrated marketing plans
- Prepare campaign reports and present findings to clients
- Manage budgets and invoicing for media campaigns
Media Planner Job Requirements
A media planner is responsible for developing and executing a media plan to promote a company's products or services. They work with clients to determine the best way to reach their target audience and then develop a plan that includes the use of various types of media, such as television, radio, print, and online advertising. Media planners typically have a bachelor's degree in advertising, marketing, or communications. Some employers may require media planners to have a certification from the Media Planning Association. Media planners typically have at least two years of experience working in an advertising agency or a related field.
Media Planner Skills
- Time management
- Organizational skills
- Communication skills
- Writing skills
- Research skills
- Analytical skills
- Critical thinking skills
- Problem-solving skills
- Creative thinking skills
- Interpersonal skills
- Teamwork skills
Related: Top Media Planner Skills: Definition and Examples
How to become a Media Planner
A media planner is responsible for the placement of advertising for a company in various forms of media, such as television, radio, newspapers, and magazines. They work with advertising agencies to determine the best way to reach a target audience.
To become a media planner, you will need to have a bachelor’s degree in advertising, marketing, or a related field. You will also need to have strong communication and analytical skills. Experience in market research or media buying is also helpful.
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