What does an Assistant Media Planner do?
Published 3 min read
An assistant media planner is responsible for helping to create and implement advertising and marketing campaigns. They work with media buyers to negotiate rates and placement of ads, and also help to develop strategies for reaching target audiences.
Assistant Media Planner job duties include:
- Research and develop targeted media lists for campaigns
- Create detailed media plans outlining placement, impressions, and cost
- Monitor campaign performance and make recommendations for optimization
- Work with media vendors to negotiate rates and secure placement
- Prepare post-campaign analysis reports highlighting successes and areas for improvement
- Stay up-to-date on industry trends and emerging platforms
- Collaborate with team members on brainstorming sessions for new campaigns
- Assist in the development of creative briefs for advertising agencies
- Manage invoicing and budget tracking for media campaigns
- Provide administrative support to the media planning team as needed
Assistant Media Planner Job Requirements
An Assistant Media Planner typically needs a bachelor's degree in advertising, marketing, or a related field. Certification in media planning or a related field is also helpful. Assistant Media Planners should have 1-3 years of experience in media planning or a related field. They should be detail-oriented and able to work well under pressure.
Assistant Media Planner Skills
- Communication
- Organization
- Time Management
- Research
- Writing
- Presentation
- Excel
- PowerPoint
- Social Media
- Google Analytics
- Adobe Photoshop
Related: Top Assistant Media Planner Skills: Definition and Examples
How to become an Assistant Media Planner
In order to become an assistant media planner, one must have excellent communication skills, both written and verbal. They must also be able to work well under pressure and handle multiple tasks simultaneously. Additionally, they should have a strong understanding of the different aspects of the media industry, including advertising, public relations, and marketing. Finally, assistant media planners should be detail-oriented and organized in order to keep track of deadlines and budget restrictions.
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