What does an Assistant Media Buyer do?
Published 4 min read
An assistant media buyer is responsible for negotiating and buying advertising space on behalf of their company. They work with clients to determine the best way to reach their target audience, and then purchase ad space in print, broadcast, or online media outlets. Assistant media buyers may also be responsible for creating and managing advertising campaigns.
Assistant Media Buyer job duties include:
- Research and develop targeted media lists for campaigns
- Work with media vendors to negotiate rates and secure ad placements
- Monitor campaign performance and optimize spend based on results
- Prepare post-campaign analysis reports detailing campaign effectiveness
- Manage invoicing and payments for media vendors
- Stay up-to-date on industry trends and emerging platforms
- Collaborate with internal teams on creative concepts and execution
- Provide input on media strategy at the planning stage of campaigns
- Assist in developing annual media plans and budgets
- Manage day-to-day tasks related to media buying campaigns
Assistant Media Buyer Job Requirements
Assistant Media Buyers typically have a bachelor's degree in advertising, marketing, or a related field. They must be able to effectively communicate with clients and vendors, as well as have strong analytical and math skills. Assistant Media Buyers also need to be detail-oriented and organized, with the ability to multitask and meet deadlines. Certification in media buying is not required, but can be helpful. Prior experience working in an advertising agency or media buying department is also beneficial.
Assistant Media Buyer Skills
- Negotiation
- Organization
- Time Management
- Communication
- Research
- Analytical Skills
- Attention to Detail
- Problem Solving
- Creativity
- Flexibility
- Budgeting
Related: Top Assistant Media Buyer Skills: Definition and Examples
How to become an Assistant Media Buyer
The first step to becoming an assistant media buyer is to research the field and learn as much as possible about the job. Once you have a good understanding of what the job entails, you can begin to look for entry-level positions in the industry. Many assistant media buyer positions are entry-level, so it is important to have a resume that highlights your skills and qualifications. In addition to your resume, you will also need to submit a cover letter when applying for jobs.
Once you have applied for several jobs, you should start to receive interview requests. During your interviews, it is important to be honest about your qualifications and what you can bring to the company. The interviewer will likely ask you questions about your experience with media buying and your knowledge of the industry. Be prepared to answer these questions confidently and show that you are excited about the opportunity to learn more about media buying.
If you are offered a position as an assistant media buyer, be sure to ask questions about your role and responsibilities. It is also important to negotiate a fair salary so that you are compensated fairly for your work. After you have started working in your new position, stay up-to-date on industry news and trends so that you can be an asset to your company. With hard work and dedication, you can eventually move up in the ranks and become a successful media buyer yourself!
Related: Assistant Media Buyer Resume Example
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