Top 12 Media Planner Skills to Put on Your Resume

In today's fast-paced digital landscape, effective media planning has become an invaluable skill set for marketing professionals. A well-crafted resume highlighting your proficiency in media planning can set you apart, showcasing your ability to strategize, execute, and optimize media campaigns in a dynamic environment.

Media Planner Skills

1. Google Analytics
2. Facebook Ads
3. Instagram Marketing
4. Twitter Advertising
5. LinkedIn Campaigns
6. Hootsuite
7. SEMrush
8. Tableau
9. Excel
10. Photoshop
11. Canva
12. Salesforce

1. Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic, providing insights into user behavior, which aids media planners in making informed decisions on ad targeting and campaign optimization.

Why It's Important

Google Analytics is crucial for a Media Planner because it provides detailed insights into audience behavior, engagement metrics, and the effectiveness of various media campaigns, enabling data-driven decisions to optimize marketing strategies and budget allocation.

How to Improve Google Analytics Skills

To enhance Google Analytics for a Media Planner:

1. Set Clear Goals: Define specific, measurable objectives for your campaigns. Learn more about setting goals in Google Analytics.

2. Implement UTM Parameters: Use UTM codes to track the performance of each external link and campaign. Google’s Campaign URL Builder can assist in creating these links.

3. Utilize Segments: Create segments to analyze specific types of traffic, such as users from a particular location or device. Explore how to create segments.

4. Custom Dashboards & Reports: Build custom dashboards and reports tailored to the media planning objectives. Get started with custom reports.

5. Leverage Google Analytics Academy: Enhance your skills and understanding of Google Analytics through free courses. Google Analytics Academy.

6. Stay Updated: Google Analytics is constantly evolving. Keep up with the latest features and best practices. Google Analytics Blog is a valuable resource.

By focusing on these areas, a Media Planner can significantly improve their use of Google Analytics to drive better campaign results.

How to Display Google Analytics Skills on Your Resume

2. Facebook Ads

Facebook Ads is a digital advertising platform that allows media planners to create, target, and optimize ads across Facebook and its associated apps, enabling precise audience targeting and measurable ad performance for various campaign objectives.

Why It's Important

Facebook Ads are crucial for a Media Planner due to their vast reach across a diverse audience, precise targeting capabilities, and measurable results, enabling efficient allocation of advertising budgets and optimization of campaign performance.

How to Improve Facebook Ads Skills

Improving Facebook Ads involves a mix of creative, strategic, and analytical approaches. Here are key points tailored for a Media Planner:

1. Target Audience: Precisely define your audience using Facebook's detailed targeting options. Facebook Business Help Center offers guidance on targeting settings.

2. Ad Creative: Design visually appealing and relevant ads. Incorporate high-quality images or videos, clear calls-to-action (CTA), and concise messaging. Facebook's Creative Hub provides inspiration and testing tools.

3. A/B Testing: Regularly conduct A/B testing (also known as split testing) to compare different versions of your ads and determine which performs better. Facebook's A/B Testing guide can help you set up and analyze tests.

4. Ad Placement: Experiment with different ad placements to find where your ads perform best, whether it's in the News Feed, Instagram Stories, or elsewhere. This link breaks down placement options.

5. Budget and Bidding: Optimize your budget allocation and bidding strategy to maximize ad delivery and performance. The Facebook Ads Guide offers insights on managing your budget effectively.

6. Analytics: Utilize Facebook Insights to monitor ad performance and make data-driven decisions. Adjust strategies based on key performance indicators (KPIs) relevant to your objectives. Facebook Analytics can deep dive into your ad performance metrics.

7. Landing Page Optimization: Ensure the landing page linked from your ads is optimized for conversions, with a clear value proposition and a seamless user experience.

8. Stay Updated: Facebook frequently updates its ad platform. Stay informed on the latest features and best practices by regularly visiting the Facebook for Business News page.

Incorporating these strategies, continuously testing, and refining your approach based on data insights will enhance your Facebook Ads performance.

How to Display Facebook Ads Skills on Your Resume

3. Instagram Marketing

Instagram Marketing is the strategy of using the Instagram platform to promote a brand, product, or service, leveraging visual content, engaging stories, and targeted advertising to reach and interact with a specific audience, aiming to increase brand awareness, foster community, and drive sales.

Why It's Important

Instagram marketing is crucial for a Media Planner as it offers a visually engaging platform with a vast, diverse audience, enabling targeted advertising, brand storytelling, and direct engagement with consumers to increase brand awareness and drive sales effectively.

How to Improve Instagram Marketing Skills

To enhance your Instagram marketing strategy as a Media Planner, consider these concise tips:

1. Define Your Goals: Establish clear, measurable objectives for what you intend to achieve on Instagram, be it brand awareness, sales, or engagement.

2. Understand Your Audience: Use Instagram Insights or tools like Hootsuite to analyze your audience's demographics and preferences.

3. Optimize Your Profile: Make sure your profile is complete with a recognizable profile picture, a compelling bio, and a link to your website.

4. High-Quality Visual Content: Instagram is a visual platform. Use tools like Canva to create eye-catching images and videos.

5. Use Hashtags Wisely: Research and use relevant hashtags to reach a broader audience. Tools like All Hashtag can help find effective hashtags.

6. Engage With Your Audience: Respond to comments and messages. Use Instagram Stories and polls to encourage interaction.

7. Leverage Instagram Ads: Use Instagram's advertising options to reach a targeted audience. Facebook's Ad Guide provides insights into setting up effective Instagram campaigns.

8. Collaborate and Use Influencers: Partner with influencers who resonate with your brand to extend your reach. Platforms like AspireIQ can connect you with relevant influencers.

9. Analyze and Adapt: Use Instagram Analytics to track your progress and adjust your strategy accordingly.

10. Stay Updated: Instagram frequently updates its features and algorithms. Stay informed with the latest trends and changes through Instagram’s Business Blog.

Implementing these strategies effectively will enhance your Instagram marketing efforts, driving better results for your campaigns.

How to Display Instagram Marketing Skills on Your Resume

4. Twitter Advertising

Twitter Advertising is a platform for businesses and individuals to promote their products, services, or messages to a targeted audience through various ad formats such as promoted tweets, accounts, and trends, leveraging Twitter's vast user data for precise targeting and analytics.

Why It's Important

Twitter advertising is crucial for a Media Planner as it offers targeted reach to diverse, highly engaged audiences, real-time engagement opportunities, and rich analytics for optimizing campaigns for better performance and ROI.

How to Improve Twitter Advertising Skills

Improving Twitter advertising as a Media Planner involves strategic planning, audience targeting, and ad optimization. Here are concise tips:

1. Define Clear Objectives: Start by setting clear campaign goals (awareness, consideration, or conversions) to guide your strategy.

2. Target Precisely: Utilize Twitter’s targeting options (demographics, interests, behaviors) to reach your ideal audience. Tailor your message to resonate with them.

3. Use Engaging Creatives: Opt for high-quality, visually appealing images or videos that align with your brand and message. Test different formats to see what works best.

4. Leverage Twitter Analytics: Monitor campaign performance through Twitter Analytics to gain insights into what's working and what's not. Use this data to adjust your strategy and improve results.

5. Test and Optimize: Implement A/B testing for different elements of your ads, like headlines, images, and call-to-actions. Analyze performance to continually refine your approach.

6. Stay Updated: Twitter regularly updates its ad platform. Stay informed on latest features and best practices to leverage new opportunities.

Implementing these strategies can significantly enhance the effectiveness of your Twitter advertising campaigns.

How to Display Twitter Advertising Skills on Your Resume

5. LinkedIn Campaigns

LinkedIn Campaigns are targeted advertising efforts on the LinkedIn platform, designed to reach specific professional audiences, enabling media planners to effectively promote content, drive engagement, and generate leads through various ad formats and targeting options.

Why It's Important

LinkedIn Campaigns are essential for a Media Planner as they provide targeted advertising solutions to reach professionals and decision-makers within specific industries, enhancing lead generation, brand visibility, and engagement rates effectively.

How to Improve LinkedIn Campaigns Skills

Improving LinkedIn campaigns as a Media Planner involves strategic adjustments for better performance. Here are concise steps:

1. Define Clear Objectives: Establish specific, measurable goals based on your campaign's purpose (Awareness, Consideration, Conversion) to guide your strategy.

2. Target Precisely: Use LinkedIn's targeting options to reach the right audience based on job title, industry, company size, etc.

3. Optimize Ad Content: Create compelling ad content that resonates with your target audience. Test different formats (sponsored content, messages, images, and calls-to-action (CTAs) to see what works best.

4. Leverage LinkedIn Insights: Utilize LinkedIn Analytics to track campaign performance and gain insights on engagement and conversions. Adjust strategies based on data.

5. Budget and Bid Wisely: Set a realistic budget and use LinkedIn's bidding strategies (Cost Per Click (CPC) or Cost Per Impression (CPM)) to optimize your ad spend for the best results.

6. A/B Testing: Regularly test different elements of your campaigns (e.g., ad copy, images, targeting criteria) to identify what maximizes performance. Use LinkedIn’s A/B testing for precise evaluation.

7. Use LinkedIn’s Features: Explore and utilize LinkedIn’s specific features like Sponsored InMail for direct messaging or Lead Gen Forms to collect high-quality leads directly through your ads.

8. Stay Updated: Keep up with LinkedIn’s latest features and updates to leverage new opportunities for campaign improvement.

9. Seek Feedback: Engage with your audience through comments and messages to gain direct feedback on your campaigns, making adjustments as necessary.

10. Continual Learning: Invest in LinkedIn Learning courses specific to marketing and advertising to enhance your skills and stay ahead in the digital marketing space.

By focusing on these areas, you can significantly improve the performance of your LinkedIn campaigns, driving better results for your marketing objectives.

How to Display LinkedIn Campaigns Skills on Your Resume

6. Hootsuite

Hootsuite is a social media management platform that enables media planners to schedule posts, track engagement, and analyze performance across multiple social networks from a single dashboard.

Why It's Important

Hootsuite is important for a Media Planner as it streamlines social media management, enabling efficient scheduling, monitoring, and analysis of campaigns across multiple platforms from a single dashboard, thus optimizing engagement and ROI.

How to Improve Hootsuite Skills

To enhance Hootsuite for a Media Planner, consider the following concise strategies:

1. Integration Expansion: Expand integration capabilities with emerging social platforms and analytics tools to provide a more comprehensive view of media performance. Hootsuite Integrations.

2. Advanced Analytics: Implement more advanced analytics features that allow for deeper insights into campaign performance, including predictive analytics and sentiment analysis. Hootsuite Analytics.

3. Custom Reporting: Develop customizable reporting tools that enable media planners to create reports tailored to specific client needs or campaign goals. Hootsuite Custom Reports.

4. Collaboration Tools: Enhance collaboration features to allow for easier team workflows, including task assignments and progress tracking within the platform. Hootsuite Team Collaboration.

5. AI Optimization: Integrate AI-driven recommendations for optimizing posting times, content types, and targeting to improve campaign performance. Hootsuite Insights.

6. User Experience Improvements: Streamline the user interface for efficiency, making it more intuitive for media planners to navigate and manage multiple campaigns and accounts. Hootsuite Dashboard.

By focusing on these areas, Hootsuite can significantly improve its service for Media Planners, making it a more powerful and efficient tool for managing social media campaigns.

How to Display Hootsuite Skills on Your Resume

7. SEMrush

SEMrush is a comprehensive digital marketing tool that provides media planners with data insights on SEO, PPC, social media, and content marketing strategies, helping them optimize their online advertising campaigns and improve their overall digital presence.

Why It's Important

SEMrush is important for a Media Planner because it provides comprehensive data on keywords, competitors, and market trends, enabling more strategic and effective campaign planning, optimization, and performance analysis.

How to Improve SEMrush Skills

To enhance SEMrush for a Media Planner:

1. Integration: Integrate more deeply with social media platforms and Google Analytics for comprehensive tracking. Google Analytics

2. Customization: Allow more granular customization of dashboards and reports to tailor them specifically to media planning needs. SEMrush Dashboards

3. Forecasting Tools: Implement advanced forecasting tools for more accurate budgeting and media planning. SEMrush Trends

4. Competitive Analysis: Enhance competitive analysis features to include more granular data on competitors' media spending and strategy. SEMrush Competitive Research

5. Learning Resources: Provide specialized training and resources for media planners to maximize the use of SEMrush in their strategies. SEMrush Academy

By focusing on these areas, SEMrush can become an even more powerful tool for media planners.

How to Display SEMrush Skills on Your Resume

8. Tableau

Tableau is a powerful data visualization tool that enables media planners to analyze, visualize, and share data insights through interactive dashboards and reports, aiding in strategic decision-making for media planning and optimization.

Why It's Important

Tableau is crucial for a Media Planner as it enables efficient data visualization, allowing for quick identification of trends and insights in media performance data, thus supporting informed decision-making and strategy optimization.

How to Improve Tableau Skills

Improving your Tableau skills as a Media Planner involves mastering data visualization, integrating diverse data sources, and creating interactive dashboards tailored to media planning needs. Here are concise steps with resources to help:

1. Learn the Basics: Start with Tableau's own training videos to understand the interface and basic functionalities.

2. Advanced Visualization Techniques: Dive deeper into creating impactful visualizations with Tableau's Advanced Analytics guide. This will help in crafting stories around media planning data.

3. Data Integration: Learn to integrate various data sources (social media metrics, campaign performance data, etc.) by exploring Tableau's Data Preparation tools. This ensures a holistic view of media campaigns.

4. Automation: Automate repetitive tasks and data updates using Tableau's Data Management solutions. It saves time and ensures data freshness.

5. Interactive Dashboards: Utilize Tableau's interactivity features to create dynamic dashboards. The Tableau Dashboard Starters are great for inspiration.

6. Learning from the Community: Join the Tableau Community Forums to share insights, ask questions, and learn from other media planners and data visualization experts.

7. Continuous Practice: Apply your skills on real-world media planning data. Websites like Makeover Monday offer weekly challenges to practice and improve.

By following these steps and leveraging the linked resources, you'll be able to significantly improve your Tableau skills, making your media planning process more efficient and data-driven.

How to Display Tableau Skills on Your Resume

9. Excel

Excel is a spreadsheet software by Microsoft, widely used in media planning for organizing, analyzing, and presenting data, including budgets, schedules, and campaign performance metrics.

Why It's Important

Excel is crucial for a Media Planner as it enables efficient data organization, analysis, and visualization, facilitating strategic media planning, budget allocation, and performance tracking to optimize advertising campaigns.

How to Improve Excel Skills

Improving Excel skills for a Media Planner involves focusing on functions and features that streamline campaign planning, analysis, and reporting. Here are key areas to focus on, with resources for deeper learning:

1. Advanced Formulas: Master complex formulas that are crucial for data analysis, such as INDEX(MATCH()) and SUMIFS(). ExcelJet offers concise tutorials.

2. PivotTables: Learn to summarize large datasets to analyze and report on your media campaigns effectively. Microsoft's Guide is a great starting point.

3. Data Visualization: Enhance your ability to create insightful charts and dashboards for campaign performance visualization. Explore Chandoo for tips and tricks.

4. Power Query: Automate the process of importing, transforming, and integrating data from various sources. Excel Campus has practical guides.

5. VBA Macros: Automate repetitive tasks and customize Excel functions to suit your specific media planning needs. Get started with Excel Easy.

6. Excel Shortcuts: Improve efficiency and speed with keyboard shortcuts. Shortcut World offers a comprehensive list.

Focusing on these areas will significantly enhance your proficiency in Excel, making your media planning process more efficient and effective.

How to Display Excel Skills on Your Resume

10. Photoshop

Photoshop is a digital imaging and graphic design software used for editing and enhancing photos, creating designs, and manipulating images in a variety of media formats.

Why It's Important

Photoshop is essential for a Media Planner because it enables the creation, editing, and optimization of visual content, ensuring that marketing materials are visually appealing and aligned with campaign goals, thus effectively engaging target audiences and enhancing brand image.

How to Improve Photoshop Skills

To enhance your Photoshop skills as a Media Planner, focus on mastering the following aspects:

1. Learn Advanced Layer Techniques: Understanding how to effectively use and manage layers will significantly improve your workflow. Adobe's own tutorial section is a great starting point.

2. Master Selection Tools: Accurate selections are crucial for editing. Practice with different selection tools for various scenarios. Phlearn offers a comprehensive guide on selection tools.

3. Understand Color Correction: Enhancing or correcting colors can make your media stand out. Adobe provides insights on color correction to get you started.

4. Get Familiar with Typography: Effective use of typography can elevate your media. Explore Adobe's typography tutorials to enhance your text handling.

5. Efficiency with Shortcuts: Learning keyboard shortcuts can drastically speed up your workflow. Bookmark TutsPlus' comprehensive guide to Photoshop shortcuts for quick reference.

6. Stay Updated with New Features: Adobe regularly updates Photoshop with new tools and features. Keep an eye on the Adobe Blog for the latest updates and how to use them.

7. Practice Non-Destructive Editing: Learn techniques that allow you to make changes without permanently altering the original image. This Adobe guide on non-destructive editing is a good place to start.

8. Explore Plugins and Extensions: These can automate and simplify complex tasks. Creative Bloq lists some of the best Photoshop plugins available.

By focusing on these areas and incorporating them into your daily workflow, you'll significantly improve your proficiency and efficiency in Photoshop, directly benefiting your role as a Media Planner.

How to Display Photoshop Skills on Your Resume

11. Canva

Canva is a user-friendly online graphic design tool that enables media planners to easily create visual content like social media graphics, presentations, posters, and other marketing materials using customizable templates and a drag-and-drop interface.

Why It's Important

Canva is important for a Media Planner as it provides an easy-to-use, versatile design tool for creating visually appealing content quickly, aiding in efficient campaign planning and execution across various media platforms.

How to Improve Canva Skills

Improving Canva for a Media Planner could involve enhancing its functionality and integration capabilities to streamline media planning processes. Key improvements could include:

1. Advanced Analytics Integration: Implement Google Analytics and Facebook Insights within Canva to allow media planners to directly analyze the performance of their designs and campaigns.

2. Comprehensive Template Library: Expand Canva's template library with a focus on media planning-specific templates, such as media plan outlines, campaign performance reports, and client presentation templates.

3. Collaboration Features: Enhance real-time collaboration features, allowing media planners, clients, and team members to work together seamlessly on projects.

4. Automation Tools: Introduce automation tools for repetitive tasks, such as resizing designs for different platforms, scheduling posts directly from Canva, and auto-generating campaign reports.

5. External Link Embedding: Allow for embedding of external links within designs, enabling media planners to direct audiences to specific web pages, social media profiles, or digital assets.

6. Comprehensive Training Resources: Offer specialized training resources and workshops tailored for media planners to maximize their efficiency and creativity in Canva.

By focusing on these areas, Canva can become an even more powerful and indispensable tool for media planners.

How to Display Canva Skills on Your Resume

12. Salesforce

Salesforce is a cloud-based customer relationship management (CRM) platform that enables businesses, including media planners, to manage sales, marketing, customer service, and more in a unified interface, facilitating personalized customer experiences and streamlined operations.

Why It's Important

Salesforce is important for a Media Planner because it centralizes customer data, streamlines campaign management, and provides analytics for optimizing media strategies and improving ROI.

How to Improve Salesforce Skills

Improving Salesforce for a Media Planner involves streamlining processes, leveraging analytics, and enhancing collaboration. Here's a concise guide:

1. Automate Repetitive Tasks: Use Salesforce's Process Builder to automate common workflows like reporting and campaign management, saving time and reducing errors.

2. Integrate with External Tools: Connect Salesforce with external media planning tools and platforms via AppExchange for seamless data flow and better campaign tracking.

3. Leverage Analytics: Utilize Tableau CRM (formerly Einstein Analytics) within Salesforce to gain insights into campaign performance and media spending, enabling data-driven decision-making.

4. Enhance Collaboration: Implement Salesforce Chatter for real-time communication among team members, ensuring everyone is aligned and can share insights or updates efficiently.

5. Customize Dashboards: Create customized dashboards tailored to media planning needs for a quick overview of campaigns, budgets, and ROI. This Salesforce dashboard guide can help you get started.

6. Stay Updated: Regularly attend Salesforce training and update sessions to keep abreast of new features and best practices. Salesforce's Trailhead offers a wealth of resources tailored to various roles, including Media Planners.

By focusing on these areas, a Media Planner can significantly enhance their use of Salesforce, leading to more efficient and effective media planning and execution.

How to Display Salesforce Skills on Your Resume