Top 12 Digital Media Planner Skills to Put on Your Resume

In today's fast-paced digital landscape, a proficient Digital Media Planner is essential for navigating the complexities of online advertising and media strategy. A compelling resume showcasing a blend of analytical prowess, creative thinking, and up-to-date technical skills can set you apart in the competitive field of digital media planning.

Digital Media Planner Skills

1. Google Analytics
2. Facebook Ads
3. SEMrush
4. Hootsuite
5. Adobe Creative Suite
6. Tableau
7. Salesforce
8. Excel
9. WordPress
10. Canva
11. Mailchimp
12. TikTok Advertising

1. Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic, providing insights into user behavior, which is crucial for digital media planners in optimizing online advertising strategies and measuring campaign performance.

Why It's Important

Google Analytics is crucial for a Digital Media Planner because it provides comprehensive data on user behavior, website traffic sources, and engagement metrics, enabling informed decisions on digital strategies, campaign optimization, and maximizing ROI.

How to Improve Google Analytics Skills

To enhance your proficiency in Google Analytics as a Digital Media Planner, follow these concise steps:

1. Understand User Behavior: Dive into the Behavior Flow report to comprehend how users interact with your site. This insight helps in optimizing the user journey. Google's Behavior Flow guide offers a detailed walkthrough.

2. Set Up Goals: Clearly define your objectives in Google Analytics to track conversions and measure how well your site fulfills your target outcomes. Learn how to set up goals here.

3. Utilize UTM Parameters: Enhance tracking of your marketing campaigns by appending UTM parameters to your URLs. This allows for precise tracking of traffic sources and campaign performance. Google's Campaign URL Builder can help.

4. Leverage Segments: Apply segments to your data to isolate and analyze subsets of data, such as traffic from specific campaigns or geographic locations. This enables targeted analysis and action. Google provides a segmentation guide.

5. Master Custom Reports: Create custom reports tailored to your specific needs for a more efficient analysis process, ensuring you're only viewing the most relevant data. Start with Google's Custom Reports overview.

6. Stay Updated: Google Analytics is constantly evolving. Stay abreast of new features and best practices by regularly visiting the Google Analytics Help Center and Google Analytics YouTube Channel.

By implementing these strategies, you'll significantly improve your Google Analytics skills, leading to more informed decisions and better planning outcomes.

How to Display Google Analytics Skills on Your Resume

2. Facebook Ads

Facebook Ads is a digital advertising platform that allows digital media planners to create, manage, and optimize targeted ad campaigns across Facebook's vast network, including Instagram, Messenger, and Audience Network, leveraging extensive user data to reach specific audiences effectively.

Why It's Important

Facebook Ads are crucial for a Digital Media Planner because they provide access to a vast global audience, sophisticated targeting options, and comprehensive analytics to measure and optimize campaign performance, ensuring high ROI on marketing investments.

How to Improve Facebook Ads Skills

Improving Facebook Ads involves strategic planning, continuous optimization, and leveraging Facebook's robust targeting options. Here's a concise guide tailored for a Digital Media Planner:

1. Define Clear Objectives: Start by setting clear, measurable goals based on the campaign's purpose (Facebook Business).

2. Target Precisely: Utilize Facebook's detailed targeting options to reach your specific audience. Focus on demographics, interests, behaviors, and lookalike audiences (Facebook Targeting).

3. Creative Testing: Continuously test different ad formats, images, videos, and copy to see what resonates best with your audience. Utilize A/B testing (Facebook A/B Testing).

4. Optimize Landing Pages: Ensure your landing pages are relevant, load quickly, and are optimized for conversions. This improves the ad's relevance score and overall performance.

5. Budget and Bid Strategy: Use Facebook’s automatic bid strategy for efficiency or manual bidding for control. Adjust budgets based on performance and campaign goals (Facebook Bid Strategies).

6. Use Facebook Pixel: Implement the Facebook Pixel on your website to track conversions, optimize ads, and build targeted audiences for future ads (Facebook Pixel).

7. Monitor and Adjust: Regularly review campaign performance. Use Facebook's Insights and Analytics to make data-driven decisions (Facebook Insights).

8. Stay Updated: Facebook frequently updates its ad platform. Stay informed about the latest features and best practices (Facebook for Business).

By focusing on these areas, a Digital Media Planner can significantly improve the performance of Facebook Ads, leading to better ROI and meeting campaign objectives efficiently.

How to Display Facebook Ads Skills on Your Resume

3. SEMrush

SEMrush is a comprehensive digital marketing tool that provides insights and data for SEO, PPC, social media, and content marketing, helping Digital Media Planners optimize online visibility, conduct competitive analysis, and improve campaign performance.

Why It's Important

SEMrush is crucial for a Digital Media Planner as it provides comprehensive insights into competitors' strategies, keyword research, and SEO optimization, enabling effective planning and optimization of digital media campaigns for improved online visibility and performance.

How to Improve SEMrush Skills

To enhance SEMrush for a Digital Media Planner, focus on integrating comprehensive competitive analysis features, streamlining data visualization for easier interpretation, and improving collaboration tools. Incorporating AI-driven insights for optimizing campaigns and budget allocation can further elevate its utility. Enhance learning resources to cover advanced strategies in digital media planning.

• Integrate Competitive Analysis: Enhance SEMrush by deepening competitive analysis capabilities. This includes more granular insights into competitors' ad spend, strategy, and performance across multiple channels. SEMrush Competitive Analysis.

• Streamline Data Visualization: Improve the platform's data visualization tools, making it easier for planners to interpret complex data sets and extract actionable insights. SEMrush Data Visualization.

• Enhance Collaboration Tools: Strengthen SEMrush by adding or enhancing collaboration features, allowing teams to work more efficiently on projects, share insights, and streamline workflow. SEMrush for Teams.

• Incorporate AI-Driven Insights: Leverage AI to provide predictive analytics, optimization recommendations, and personalized insights for campaigns and budget allocation. SEMrush AI Capabilities.

• Expand Learning Resources: Offer advanced tutorials, webinars, and courses focusing on cutting-edge digital media planning strategies and best practices. SEMrush Academy.

Focusing on these areas can significantly enhance the effectiveness and efficiency of digital media planners using SEMrush.

How to Display SEMrush Skills on Your Resume

4. Hootsuite

Hootsuite is a social media management platform that allows digital media planners to schedule posts, monitor social media channels, analyze performance metrics, and engage with audiences across multiple social networks from a single dashboard.

Why It's Important

Hootsuite is important for a Digital Media Planner because it allows for the centralized management of social media campaigns across multiple platforms, enabling efficient scheduling, monitoring, and analytics, which facilitates strategic decision-making and optimizes online presence.

How to Improve Hootsuite Skills

To enhance Hootsuite for a Digital Media Planner, consider the following concise strategies:

1. Integration Expansion: Expand its integration capabilities with more digital platforms (beyond major social networks) to streamline cross-channel planning. Integrating more platforms can centralize management and analytics, improving efficiency.

2. Advanced Analytics: Enhance analytics features for deeper insights, including predictive analytics for better planning. Integrating tools like Google Analytics and Adobe Analytics can provide a comprehensive view of campaign performance.

3. Customizable Dashboards: Allow more customization in dashboards for a tailored view that matches the specific needs of a digital media planner. This includes drag-and-drop widgets and the ability to create custom reports directly within the platform. Hootsuite Dashboards can be optimized for personal workflow.

4. Collaboration Tools: Improve in-platform collaboration tools for teams to plan, execute, and analyze campaigns together. Features could include real-time editing, task assignments, and approval workflows. Enhancing collaboration can expedite campaign launches and improve team efficiency. Hootsuite Team Collaboration outlines current capabilities.

5. Learning Resources: Expand the Hootsuite Academy with more advanced courses specifically designed for digital media planners, focusing on strategy, analytics, and ROI maximization. Hootsuite Academy offers certifications and courses that can be further tailored.

6. AI-Powered Tools: Implement AI-powered tools for content optimization, trend analysis, and audience targeting to streamline the planning process and improve campaign outcomes. Exploring AI in Hootsuite could provide insights into emerging trends and optimization strategies.

Enhancing Hootsuite along these lines can significantly improve its utility for a Digital Media Planner, making it a more powerful tool for managing digital campaigns efficiently and effectively.

How to Display Hootsuite Skills on Your Resume

5. Adobe Creative Suite

Adobe Creative Suite is a collection of graphic design, video editing, and web development applications used by digital media planners for creating and managing digital content and advertising campaigns.

Why It's Important

Adobe Creative Suite is crucial for a Digital Media Planner as it provides a comprehensive set of tools for creating, editing, and managing digital content across various formats, enabling effective visual communication and targeted marketing campaigns.

How to Improve Adobe Creative Suite Skills

To improve Adobe Creative Suite for a Digital Media Planner, focus on these concise strategies:

1. Customize Workspace: Tailor your Adobe workspace for efficiency in media planning tasks. Adobe's Customization Guide provides steps for adjusting your workspace to better suit your workflow needs.

2. Learn Keyboard Shortcuts: Increase speed and productivity by mastering keyboard shortcuts. Adobe offers a comprehensive list of shortcuts for all its applications.

3. Use Adobe Stock: Enhance your media planning with high-quality images, videos, and graphics from Adobe Stock, which integrates seamlessly with Creative Suite applications.

4. Automate Repetitive Tasks: Explore Adobe's Actions and Scripts to automate repetitive tasks, saving time for strategic planning.

5. Stay Updated: Always use the latest version of the software. Adobe frequently updates its suite with new features and improvements. Check the Creative Cloud updates page for the latest enhancements.

6. Adobe Analytics Integration: Utilize Adobe Analytics for data-driven decisions. Integrating analytics with Creative Suite can provide insights into content performance. Learn more about Adobe Analytics.

7. Training and Certification: Improve your proficiency by completing Adobe's certified training programs. This can significantly enhance your capabilities and efficiency using the suite.

Implementing these strategies can significantly enhance the productivity and effectiveness of a Digital Media Planner using Adobe Creative Suite.

How to Display Adobe Creative Suite Skills on Your Resume

6. Tableau

Tableau is a powerful data visualization and business intelligence tool that allows digital media planners to analyze, visualize, and share data to make informed decisions about their media campaigns.

Why It's Important

Tableau is important for a Digital Media Planner as it enables efficient visualization and analysis of advertising data, helping to identify trends, measure campaign performance, and optimize media spend for better ROI.

How to Improve Tableau Skills

Improving your Tableau skills as a Digital Media Planner involves focusing on data visualization best practices, mastering the use of Tableau's diverse functionalities, and staying updated with the latest trends and features. Here are concise recommendations:

1. Learn the Basics Thoroughly: Start with Tableau's own training videos to understand the basics of data visualization and how to navigate the software.

2. Advance Your Skills: Enhance your skills by exploring advanced features like calculated fields, parameters, and dashboard actions. Tableau Public showcases real projects, offering insights and inspiration.

3. Stay Updated: Regularly visit the Tableau Blog for the latest tips, tricks, and updates. This will help you stay on top of new features and best practices.

4. Join the Community: Engage with the Tableau Community Forums to ask questions, share experiences, and get feedback on your work.

5. Practice Regularly: The key to mastering Tableau is practice. Try to replicate interesting visualizations you find and apply your learning to your digital media planning data.

6. Focus on Storytelling: As a Digital Media Planner, your goal is to tell a story with your data. Learn about storytelling with data from experts like Cole Nussbaumer Knaflic, and apply these principles in your Tableau dashboards.

Improving your Tableau skills is a journey of continuous learning and practice, tailored to enhance your digital media planning strategies through effective data visualization.

How to Display Tableau Skills on Your Resume

7. Salesforce

Salesforce is a cloud-based software company that provides Customer Relationship Management (CRM) services, offering tools for sales, customer service, marketing automation, analytics, and application development, tailored to help businesses manage customer interactions and data, streamline processes, and improve profitability. For a Digital Media Planner, Salesforce can offer insights into customer behavior, campaign performance analytics, and integrated platforms for targeted advertising and personalized marketing strategies.

Why It's Important

Salesforce is important for a Digital Media Planner as it enables efficient management of customer relationships, campaign tracking, and performance measurement, all in one platform, facilitating targeted strategies and improved ROI.

How to Improve Salesforce Skills

To improve Salesforce for a Digital Media Planner, consider the following concise strategies:

1. Integrate with Marketing Tools: Seamlessly connect Salesforce with digital marketing platforms (like Google Ads or Facebook Ads) to track campaign performance directly. Salesforce Integration.

2. Utilize Analytics and AI: Leverage Salesforce Einstein Analytics to gain insights into campaign effectiveness and customer engagement. Einstein Analytics.

3. Custom Dashboards: Create custom dashboards tailored to digital media planning needs for real-time monitoring of KPIs. Salesforce Dashboards.

4. Training and Certification: Enhance skills through Salesforce training and certification programs specifically designed for marketing roles. Trailhead Training.

5. AppExchange Tools: Explore Salesforce AppExchange for digital media planning tools and apps to extend Salesforce capabilities. AppExchange.

6. Automation with Pardot: Automate marketing campaigns and track their performance using Salesforce Pardot for a more efficient workflow. Pardot.

Implementing these strategies can significantly enhance the efficiency and effectiveness of a Digital Media Planner's role within Salesforce.

How to Display Salesforce Skills on Your Resume

8. Excel

Excel is a spreadsheet software used for data organization, analysis, and visualization, essential for a Digital Media Planner to manage campaigns, budgets, and performance metrics efficiently.

Why It's Important

Excel is crucial for a Digital Media Planner as it enables efficient data organization, analysis, and reporting, facilitating strategic planning, budget management, and performance tracking of digital campaigns.

How to Improve Excel Skills

To enhance your Excel skills as a Digital Media Planner, focus on mastering:

1. Advanced Formulas: Deepen your understanding of Excel functions such as VLOOKUP, INDEX, MATCH, and SUMIFS for efficient data analysis. ExcelJet's Function List is a great resource.

2. PivotTables: Crucial for summarizing, analyzing, and presenting large datasets. Learn to create and customize PivotTables to quickly compare and visualize data. Microsoft's PivotTable Guide provides a solid start.

3. Data Visualization: Master the art of presenting data visually using charts and graphs tailored to your audience's needs. Excel offers various chart types; understanding when and how to use them is key. Excel's Chart Recommendations can help.

4. Macros and VBA: Automate repetitive tasks and customize Excel functionalities to save time. Starting with recording simple macros and moving on to writing VBA code can significantly enhance efficiency. Excel Macro Tutorial offers an introduction.

5. Power Query: Learn to import, clean, and transform data using Power Query, making data preparation more efficient. Getting Started with Power Query is beneficial.

6. Stay Updated: Excel continuously evolves, so keeping abreast of new features and updates is crucial. Regularly visiting forums such as MrExcel or Excel Forum can provide new insights and solutions to complex problems.

By focusing on these areas and leveraging online resources, you'll significantly improve your Excel skills, making data handling, analysis, and reporting more efficient and impactful in your role as a Digital Media Planner.

How to Display Excel Skills on Your Resume

9. WordPress

WordPress is a popular content management system (CMS) used for creating and managing websites, including blogs, portfolios, and e-commerce platforms, offering extensive customization through themes and plugins.

Why It's Important

WordPress is crucial for a Digital Media Planner because it offers a versatile, user-friendly platform for creating and managing websites, allowing for efficient content management, SEO optimization, and integration with various digital marketing tools, enhancing online presence and campaign effectiveness.

How to Improve WordPress Skills

Improving WordPress as a Digital Media Planner involves focusing on performance, security, SEO, and content strategy. Here are short, concise steps with relevant external resources:

1. Enhance Performance: Use caching plugins like W3 Total Cache and optimize images with Smush. Consider a CDN like Cloudflare.

2. Boost Security: Install security plugins like Wordfence and regularly update themes, plugins, and WordPress core. Follow best practices outlined by WordPress Codex.

3. Improve SEO: Use Yoast SEO for on-page SEO optimization. Ensure your website is mobile-friendly and fast-loading, critical factors for ranking. Google’s Mobile-Friendly Test and PageSpeed Insights can provide insights.

4. Content Strategy: Plan and schedule high-quality, engaging content relevant to your audience. Tools like Editorial Calendar can help organize posts. Incorporate multimedia elements to enrich content, using resources like Unsplash for free images.

5. Analytics and Monitoring: Install Google Analytics to track website performance and user engagement. Use MonsterInsights for easier integration.

6. Optimize for Social Sharing: Enhance social media presence with plugins like Social Warfare to encourage sharing and increase traffic.

By focusing on these areas, a Digital Media Planner can significantly improve a WordPress site's performance, security, and user engagement, driving more traffic and achieving better campaign results.

How to Display WordPress Skills on Your Resume

10. Canva

Canva is a graphic design platform that allows users, including digital media planners, to create visual content such as social media graphics, presentations, posters, and other marketing materials using customizable templates and a drag-and-drop interface.

Why It's Important

Canva is important for a Digital Media Planner because it offers an intuitive, user-friendly design platform that streamlines the creation of visually appealing digital content, enabling efficient planning and execution of multimedia campaigns across various platforms.

How to Improve Canva Skills

To enhance Canva for a Digital Media Planner, consider the following upgrades:

1. Advanced Analytics Integration: Enable direct integration with platforms like Google Analytics and social media insights for real-time campaign performance tracking. Google Analytics

2. Dynamic Content Creation: Implement features for creating personalized and dynamic content that changes based on user interactions or demographics. Dynamic Content

3. Collaboration Enhancements: Improve team collaboration with real-time editing, feedback loops, and version control to streamline design workflows. Slack Integration

4. Expanded Template Library: Regularly update the template library with the latest digital media trends and formats, ensuring users have access to current styles. Canva Templates

5. SEO Optimization Tools: Integrate tools for optimizing images and graphics for SEO, including alt text, file naming, and size optimization suggestions. Moz SEO Guide

6. Automated Publishing: Allow users to schedule and publish content directly to multiple digital platforms from Canva, streamlining the distribution process. Hootsuite

7. Interactive Content Features: Add capabilities for creating interactive content like quizzes, polls, and interactive infographics to engage viewers. Interact

By implementing these features, Canva can significantly enhance its utility for Digital Media Planners, making it a more comprehensive tool for planning, creating, and optimizing digital media campaigns.

How to Display Canva Skills on Your Resume

11. Mailchimp

Mailchimp is an all-in-one marketing platform that provides digital media planners with tools for email marketing, automation, analytics, and targeted ad campaigns to effectively manage and optimize digital communication strategies.

Why It's Important

Mailchimp is crucial for a Digital Media Planner because it offers efficient email marketing tools to segment audiences, automate campaigns, and analyze engagement data, enhancing targeted communication and optimizing digital strategies.

How to Improve Mailchimp Skills

Improving Mailchimp for a Digital Media Planner involves optimizing audience segmentation, automating email campaigns, personalizing content, and analyzing performance metrics.

1. Audience Segmentation: Enhance targeting by segmenting your audience based on behavior, preferences, and engagement. Mailchimp's guide on segmentation provides strategies for effective segmentation.

2. Automated Campaigns: Set up automated email campaigns to ensure timely communication with your audience. This includes welcome emails, anniversary emails, and more, which increase engagement with minimal effort.

3. Personalization: Utilize Mailchimp's dynamic content feature to personalize emails based on the recipient's data. Tailoring content increases relevance and engagement.

4. Performance Analytics: Regularly monitor campaign performance through Mailchimp's analytics and reports. Analyze open rates, click-through rates, and conversion rates to refine strategies and improve ROI.

Implementing these strategies will enhance your email marketing efforts, leading to better engagement and conversion rates.

How to Display Mailchimp Skills on Your Resume

12. TikTok Advertising

TikTok Advertising involves leveraging TikTok's platform to create and distribute targeted ads to engage users and promote products or services, using formats like in-feed videos, branded hashtags, and challenges to reach and interact with a diverse, primarily younger audience, thus driving brand awareness and conversion.

Why It's Important

TikTok advertising is important for a Digital Media Planner because it offers access to a vast, diverse, and highly engaged audience, enabling targeted, creative, and interactive ad campaigns that can significantly boost brand visibility, engagement, and conversion rates in the digital landscape.

How to Improve TikTok Advertising Skills

To enhance TikTok advertising, a Digital Media Planner should:

1. Understand Your Audience: Use TikTok's analytics to get insights into your audience's demographics and interests. Tailor your content to match their preferences. TikTok Analytics Guide.

2. Leverage Hashtag Challenges: Participate in or create branded hashtag challenges to boost engagement. These encourage user-generated content and increase brand visibility. TikTok Hashtag Challenge.

3. Use TikTok's Ad Formats Wisely: Experiment with different ad formats such as In-Feed ads, Branded Effects, and TopView to find what works best for your audience. TikTok Ad Formats.

4. Optimize For Mobile: Ensure your content is optimized for mobile viewing, with attention-grabbing visuals and clear, concise messaging. Mobile Video Best Practices.

5. Track and Optimize Campaigns: Use TikTok's ad manager to track performance metrics and optimize your campaigns accordingly. Adjust targeting, creative elements, and budgets based on real-time data. TikTok Ads Manager.

6. Stay Up-to-Date with Trends: Keep an eye on trending sounds, challenges, and content styles on TikTok. Incorporating these trends can make your content more relatable and shareable. TikTok Trend Discovery.

7. Engage with Your Community: Respond to comments, participate in challenges, and engage with other users' content to build a community around your brand. Community Engagement Tips.

By employing these strategies, Digital Media Planners can significantly improve the effectiveness of their TikTok advertising campaigns.

How to Display TikTok Advertising Skills on Your Resume