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Snapchat Media Planner Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 10 min read

Discover the secrets to crafting a winning resume for a Media Planner position at Snapchat, one of the most innovative and exciting social media platforms today. In this insightful article, we delve into the key skills, experiences, and qualities that hiring managers at Snapchat are looking for in their ideal candidate. Learn how to highlight your expertise in digital advertising, campaign management, and data-driven decision-making while showcasing your adaptability to the ever-evolving world of social media. Moreover, understand the importance of emphasizing your creative problem-solving abilities and your passion for connecting with audiences through engaging content. With these tips and tricks under your belt, you'll be well on your way to crafting a standout resume that captures the attention of recruiters at Snapchat and sets you apart from other applicants.

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Snapchat Media Planner Resume Example

Tewanna Odhner, Media Planner


(623) 905-9190

1234 Lone Star Lane, Austin, TX 78701

Professional Summary

Results-oriented Media Planner with one year of experience in developing and implementing strategic media plans across various platforms. Adept at optimizing campaigns, analyzing performance metrics, and maintaining client relationships. Demonstrates strong analytical, communication, and problem-solving skills to drive successful campaigns and exceed client expectations. Committed to staying current on industry trends and best practices to continuously enhance planning expertise.

Work Experience

Media Planner at Mindshare, TX

Feb 2023 - Present

  • Successfully developed and executed a comprehensive media plan for a major client, resulting in a 25% increase in brand awareness and a 15% boost in sales within six months.
  • Streamlined the media planning process for the team by implementing new tools and software, leading to a 30% reduction in time spent on planning and a 20% increase in team productivity.
  • Managed a $2 million budget for a high-profile campaign, optimizing media spend across various channels and achieving a 35% increase in ROI compared to previous campaigns.
  • Led a cross-functional team of 10 members in the development of an innovative integrated marketing campaign, which generated over 500,000 impressions and increased website traffic by 20% within three months.

Associate Media Planner at The Richards Group, TX

Aug 2022 - Dec 2022

  • Achieved a 15% increase in campaign reach by optimizing media mix for a major client, resulting in a 10% increase in sales for the client over six months.
  • Successfully negotiated a 20% discount on ad placements with key media partners, leading to $200,000 in cost savings for the agency and clients in one year.
  • Developed and executed a targeted social media strategy for a new product launch that generated 500,000 impressions and 50,000 clicks within the first month, surpassing initial performance goals by 25%.
  • Collaborated with the creative team to develop an award-winning integrated marketing campaign that drove a 30% increase in brand awareness and a 12% increase in customer acquisition for a regional retail client.


Bachelor of Arts in Mass Communication and Media Studies at Texas State University, San Marcos, TX

Sep 2018 - May 2022

Relevant Coursework: Media Theory, Media Ethics, Media Law, Media Production, Journalism, Public Relations, Advertising, Digital Media, Visual Communication, Intercultural Communication, and Media Research Methods.


  • Budgeting
  • Analytics
  • Negotiation
  • Multitasking
  • Google Ads
  • Facebook Business Manager
  • Market Research


  • Certified Media Planner (CMP)
  • Digital Media Sales Certification (DMSC)

Tips for Writing a Better Snapchat Media Planner Resume

1. Use a clear and concise format: Make sure your resume is visually appealing, easy to read, and well-organized. Use bullet points to break up large blocks of text, and choose a font that is professional and easy on the eyes.

2. Tailor your resume for the position: Highlight skills, experiences, and accomplishments that are relevant to the specific role you are applying for. This shows that you have done your research and understand what the job entails.

3. Start with a strong summary statement: Begin your resume with a brief summary of who you are as a professional and what makes you uniquely qualified for the position. This should be no more than 3-4 sentences long.

4. Emphasize relevant experience: Focus on showcasing your experience in media planning, particularly within the context of Snapchat or other social media platforms. Be sure to include any relevant internships or part-time work in this section as well.

5. Highlight technical skills: As a Snapchat media planner, it's essential to demonstrate proficiency in various software programs and tools used in the industry such as Excel, Google Analytics, and social media management tools like Hootsuite or Sprout Social.

6. Showcase your creativity: In addition to technical skills, employers want to see that you have a creative mind capable of generating innovative ideas for Snapchat campaigns. Include examples of past projects where you've demonstrated this ability.

7. Quantify results: Whenever possible, use numbers or percentages to show how your efforts have led to tangible results for previous employers or clients – e.g., "Increased engagement by 25% through targeted Snapchat campaign."

8. Include relevant certifications: If you hold any certifications related to digital marketing or social media management (e.g., Google AdWords certification), be sure to list them on your resume.

9. Demonstrate teamwork abilities: Media planning often involves collaborating with various team members across different departments (e.g., creative, account management, analytics). Highlight experiences where you've successfully worked in a team environment.

10. Proofread and edit: Finally, make sure your resume is free of typos and grammatical errors. Consider asking a friend or family member to review it for you as well – a fresh pair of eyes can often catch mistakes that you might have missed.

Related: Media Planner Resume Examples

Key Skills Hiring Managers Look for on Snapchat Media Planner Resumes

When applying for a Media Planner opportunity at Snapchat, it is crucial to incorporate keywords from the job description in your application. This is because Snapchat, like many other companies, utilizes Applicant Tracking Systems (ATS) to filter and sort through the numerous applications they receive. These systems are designed to scan your resume and cover letter for specific keywords related to the position, such as "media planning," "campaign management," or "digital advertising." By including these terms in your application materials, you increase your chances of passing through the initial screening process and gaining the attention of hiring managers. As a result, you improve your likelihood of being considered for an interview and ultimately securing a position with Snapchat as a Media Planner.

When applying for media planner positions at Snapchat, you may encounter common skills and key terms such as audience targeting, campaign optimization, data analysis, media buying, and performance metrics.

Key Skills and Proficiencies
Strategic thinkingAnalytical skills
CreativityMedia research
Budget managementNegotiation skills
Attention to detailTime management
Problem-solving skillsCommunication skills
Presentation skillsData analysis and interpretation
Relationship building and networkingProject management skills
Digital marketing knowledgeUnderstanding of media channels and platforms
Target audience identificationPerformance tracking and reporting
Media buying expertiseMultitasking capabilities
Knowledge of industry trends and best practicesTeamwork and collaboration

Related: Media Planner Skills: Definition and Examples

Common Action Verbs for Snapchat Media Planner Resumes

Crafting a compelling Snapchat Media Planner resume can be quite a challenge, particularly when it comes to selecting diverse and dynamic action verbs to describe your skills and accomplishments. Using the same generic verbs repeatedly can make your resume appear bland and uninteresting, potentially causing employers to gloss over your application. To grab their attention and effectively communicate your expertise as a Snapchat Media Planner, it's crucial to incorporate varied action verbs that accurately depict your experience in strategizing, analyzing, optimizing, and managing media campaigns on the popular social media platform. This will not only enhance the overall impact of your resume but also help you stand out from other candidates vying for the same position.

To provide you with a competitive advantage, we have curated a list of impactful action verbs that can enhance your resume and secure your next interview:

Action Verbs

Related: What does a Media Planner do?

Editorial staff

Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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