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Top 10 Marketing & Advertising Certifications

This article will discuss the top certifications for marketing and advertising professionals, including the best courses and programs to help you develop your skills.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 16 min read

Certifications are important for a marketing and advertising professional because they demonstrate to potential employers that the individual has a high level of knowledge and experience in their field. Certification programs provide individuals with an opportunity to learn the necessary skills to succeed in the industry, as well as networking opportunities with others who have similar interests. Additionally, certifications can give applicants a competitive edge when applying for jobs. Employers often view certification holders as more qualified candidates than those without them, making them more likely to be chosen for positions. Finally, having a certification can also increase an individual’s salary potential and job security, making it worth investing in these programs.

This article reviews some of the top certifications for Marketing & Advertising and explains how they can help to advance a marketing & advertising career.

What are Marketing & Advertising Certifications?

Marketing & advertising certification is a form of professional recognition that is awarded to individuals who have demonstrated the knowledge, skills, and expertise necessary to excel in the marketing and advertising fields. The certifications are typically conferred by educational institutions, industry organizations, or professional associations.

The primary benefit of obtaining a marketing & advertising certification is that it can help an individual stand out from other job applicants. In today’s competitive job market, employers often look for candidates with specialized experience and training; having a certification can demonstrate that an individual has the advanced skills necessary to succeed in the field. Additionally, many certifications come with continuing education requirements which can help ensure that professionals stay up-to-date on current trends and best practices in the industry.

In addition to providing a competitive edge in job searches, marketing & advertising certifications may also open up new career opportunities. Individuals who hold certifications may be more likely to be promoted within their current roles or even transition into higher-level positions as they demonstrate their expertise and commitment to their profession.

Finally, having a marketing & advertising certification can serve as evidence of an individual’s dedication to their craft and provide them with a sense of pride and accomplishment. Obtaining such recognition from outside sources can be extremely rewarding for professionals who have worked hard to develop their skillset.

Pro Tip: Make sure to research the best marketing and advertising certification programs available to you. Look for programs that offer comprehensive training, hands-on experience, and industry connections. Additionally, make sure the program is accredited by a recognized accreditation organization such as the American Marketing Association or the National Advertising Accreditation Board.

Related: What does a Marketing & Advertising do?

Top 10 Marketing & Advertising Certifications

Here’s our list of the best certifications available to Marketing & Advertisings today.

1. Google Ads Certification

Google Ads Certification is an official credential from Google that recognizes individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. It is designed to help professionals show potential employers and clients that they possess the digital marketing skills necessary to successfully manage a Google Ads campaign.

It takes approximately 2-3 hours to complete the certification exam, which consists of multiple choice questions about topics such as setting up campaigns, targeting audiences, optimizing ad performance, and measuring results.

To get certified, you must pass the Google Ads Fundamentals exam and one of the additional AdWords exams (Search Advertising, Display Advertising, Video Advertising or Shopping Advertising). You can take these exams online at any time.

The cost for each exam is $50 USD.

2. HubSpot Inbound Marketing Certification

HubSpot Inbound Marketing Certification is a comprehensive online training program designed to teach marketers how to use inbound marketing tactics to attract, convert, close and delight customers. It covers topics such as content creation, SEO, social media, lead generation, email marketing and analytics. The certification is offered by HubSpot Academy and takes approximately 10 hours to complete.

To get certified in HubSpot Inbound Marketing Certification you must first take the free online course provided by HubSpot Academy. This course consists of seven modules that cover the basics of inbound marketing. Once you have completed the course, you can then take the official certification exam which is an online multiple-choice exam with 60 questions that must be completed within 90 minutes. After passing the exam you will receive your official certificate from HubSpot Academy.

The cost for taking the HubSpot Inbound Marketing Certification exam is $199 USD per person. However, if you are part of a team or organization that has purchased a Team or Enterprise subscription with HubSpot Academy then there may be discounts available on this fee.

3. Facebook Blueprint Certification

Facebook Blueprint Certification is a professional certification program that recognizes individuals who have demonstrated expertise in using Facebook products and tools to create successful campaigns. This certification is designed to help marketers, agencies, and businesses leverage the power of Facebook to reach their business goals.

The certification process consists of two parts: an online course and an exam. The online course provides an overview of the features and best practices for using Facebook products and tools. It covers topics such as creating effective campaigns, targeting the right audience, optimizing campaigns for success, and measuring results. The exam tests knowledge gained from the online course.

The entire certification process typically takes 4-6 weeks depending on how quickly you complete the online course material. To get certified, you must first register for the program by providing your contact information and selecting a payment option (payment is required). After registering, you will receive access to the online course materials which can be completed at your own pace. Once completed, you will be eligible to take the exam which must be completed within 90 days of registration.

The cost for Facebook Blueprint Certification varies depending on your payment option but typically ranges from $150-$200 USD per exam attempt.

4. Twitter Flight School Certification

Twitter Flight School Certification is a program created by Twitter to help marketers and advertisers gain an understanding of the best practices for running successful campaigns on their platform. The certification provides an in-depth look at the various aspects of advertising on Twitter, including targeting, creative optimization, and measurement. It also covers topics such as how to use Twitter Ads Manager and how to create effective campaigns.

The certification is self-paced and can take anywhere from one hour to several days to complete, depending on the learner’s familiarity with the material. The course consists of five modules: Introduction, Targeting & Optimization, Creative Strategy & Execution, Measurement & Reporting, and Advanced Tactics. Each module includes multiple lessons that cover different topics related to advertising on Twitter.

To get certified, learners must complete all five modules and pass a final assessment with a score of 80% or higher. The assessment consists of multiple choice questions based on the material covered in each module. Once certified, learners will receive a digital badge that they can share on their professional profiles or websites.

The cost for the Twitter Flight School Certification varies depending on which package you choose. There are three packages available: Basic ($99), Pro ($199), and Enterprise ($299). Each package includes access to the course materials as well as additional resources such as webinars and live Q&A sessions with experts from Twitter Ads team.

5. YouTube Certified Professional Program

The YouTube Certified Professional Program is a program designed to help professionals who use YouTube for their business get the most out of their experience. This program provides training and certification in areas such as creating content, optimizing videos, building audiences, and managing campaigns.

The program consists of two levels: Associate and Professional. The Associate level requires you to complete four courses that cover topics such as video optimization, audience growth strategies, and campaign management. This level takes approximately 8-10 hours to complete and costs $99 USD.

The Professional level requires you to pass an exam that covers topics such as advanced video optimization techniques, campaign strategy, analytics, and more. This level takes approximately 20-25 hours to complete and costs $299 USD.

Once you have completed either the Associate or Professional level of the YouTube Certified Professional Program, you will receive a certificate from Google verifying your completion of the program. You will also be given access to exclusive resources such as webinars and discounts on YouTube products.

6. Bing Ads Accredited Professional Program

The Bing Ads Accredited Professional Program is a certification program that allows individuals to demonstrate their expertise in using the Bing Ads platform. It is designed to help advertisers and marketers develop their skills and knowledge of the platform, as well as increase their confidence in using it.

The program consists of two parts: an online exam and an online course. The online exam tests your knowledge of the features, functions, and best practices for using the Bing Ads platform. The online course provides more detailed information about the features and functions available on the platform, as well as guidance on how to use them effectively.

It typically takes about 4-6 hours to complete both parts of the program. The cost for taking the exam is $50 USD, which covers both parts of the program. Once you have successfully completed both parts, you will receive your Bing Ads Accredited Professional certification.

7. American Marketing Association (AMA) Professional Certified Marketer (PCM) Program

The American Marketing Association (AMA) Professional Certified Marketer (PCM) Program is a comprehensive program designed to recognize marketing professionals who have achieved a high level of knowledge and expertise in the field. The PCM Program is an industry-recognized certification that validates marketing knowledge and skills, and provides professional development opportunities for marketers.

The PCM Program consists of four levels: Level 1 – Foundations, Level 2 – Strategies, Level 3 – Applications, and Level 4 – Expertise. Each level requires passing an online exam with a score of 70% or higher. The exams cover topics such as digital marketing, branding, customer experience management, analytics, social media marketing, and more.

The entire PCM Program typically takes 6 to 12 months to complete depending on the individual’s learning pace. To get started on the PCM Program, individuals must first register with the AMA. Once registered, individuals can purchase the required course materials from the AMA website or through one of their approved education partners.

The cost of the PCM Program varies depending on which courses are purchased and how many courses are taken at once. Generally speaking, each course costs between $100-$200 USD per course plus any additional fees associated with taking the exams. Additionally, there is an annual fee of $75 USD for maintaining your certification status once you have completed all four levels of the program.

8. Digital Analytics Association (DAA) Certified Digital Analyst (CDA) Program

The Digital Analytics Association (DAA) Certified Digital Analyst (CDA) Program is a professional certification program designed to recognize digital analytics professionals who have demonstrated mastery of the field. The program is designed to evaluate an individual’s knowledge and understanding of digital analytics methodology, tools, techniques, and best practices.

The CDA Program consists of two parts: a written exam and a practical project. The written exam covers topics such as data collection, analysis techniques, reporting, optimization strategies, and ethical considerations in digital analytics. The practical project requires the candidate to demonstrate their ability to apply digital analytics principles in a real-world situation.

The CDA Program typically takes four to six months to complete depending on the individual’s experience level and availability to study for the exam and complete the project. Candidates must be members of the DAA in order to take the exam or submit their project for review.

The cost of the CDA Program varies depending on whether or not you are a member of the DAA. For non-members, it costs $750 USD for both parts of the program; for members, it costs $500 USD for both parts of the program.

9. Content Marketing Institute (CMI) Content Marketing Certification

Content Marketing Institute (CMI) Content Marketing Certification is a professional certification program designed to help marketers develop and demonstrate their content marketing expertise. The program is offered by Content Marketing Institute, the leading global content marketing education and training organization.

The CMI Content Marketing Certification program consists of four courses: Introduction to Content Marketing, Strategy & Planning, Execution & Measurement, and Advanced Content Marketing. Each course takes about two hours to complete and includes quizzes that must be passed in order to move on to the next course. Upon completion of all four courses, participants receive a certificate from CMI demonstrating their mastery of content marketing principles and best practices.

To get the CMI Content Marketing Certification, you must first register for the program online at https://contentmarketinginstitute.com/certification/. The cost of registration is $399 USD. Once registered, you will have access to all four courses which can be completed at your own pace within one year of registration date. After completing all four courses and passing the quizzes associated with each course, you will receive your CMI Content Marketing Certification certificate via email.

10. Hootsuite Social Marketing Certification

Hootsuite Social Marketing Certification is an online certification program that provides professionals with the skills and knowledge needed to effectively manage social media campaigns. It covers topics such as setting up a social media profile, creating content, measuring success, and managing paid campaigns. The certification is provided by Hootsuite University, the official training program for Hootsuite users.

The certification consists of three courses: Introduction to Social Media Marketing, Advanced Social Media Marketing, and Paid Social Media Advertising. Each course takes approximately four hours to complete and includes video tutorials, quizzes, and hands-on exercises. Upon successful completion of all three courses, you will receive your certificate in digital format.

You can get the Hootsuite Social Marketing Certification by enrolling in the program through the Hootsuite website. The cost of the program is $199 USD. Once you have enrolled in the program, you will have access to the course materials for one year from your enrollment date.

Do You Really Need a Marketing & Advertising Certificate?

The answer to this question depends on individual goals and needs. A marketing and advertising certificate can be beneficial for those looking to gain a better understanding of the industry, as well as for those who are just starting out in the field. It can provide individuals with a comprehensive overview of how to effectively market and advertise products, services, or events. Additionally, having a certificate may also help job seekers stand out from the competition when applying for jobs or promotions.

For those already working in the field, a marketing and advertising certificate may help them stay up-to-date on trends and better understand the nuances of their role. It can also give experienced professionals the opportunity to learn new skills that they may not have previously explored.

Ultimately, whether an individual should pursue a marketing and advertising certificate is largely dependent on their own unique career goals and ambitions. For some people, it may be necessary to obtain such credentials in order to further their career; however, for others it may simply be an added bonus that could potentially open up new opportunities down the line.

Related: Marketing & Advertising Resume Examples

FAQs About Marketing & Advertising Certifications

Q1: What is a marketing and advertising certification?

A1: A marketing and advertising certification is a professional credential that demonstrates an individual's knowledge, skills, and abilities in the field of marketing and advertising. It can be obtained through online courses, workshops, or formal education programs.

Q2: How can I get a marketing and advertising certification?

A2: You can obtain a marketing and advertising certification by enrolling in an accredited program or taking specialized courses from an institute. Additionally, you may also pursue certifications through online learning platforms like Coursera or edX.

Q3: What are the benefits of having a marketing and advertising certification?

A3: Having a marketing and advertising certification demonstrates your commitment to the field, increases your credibility as an expert in the industry, boosts your job prospects, helps you stay up to date with the latest trends in the industry, and gives you access to exclusive networks.

Q4: Are there any prerequisites for obtaining a marketing and advertising certification?

A4: Depending on the type of program or course you choose to pursue, there may be certain prerequisites such as relevant work experience or educational qualifications. However, some programs may not require any specific prerequisites.

Q5: How long does it take to get a marketing and advertising certification?

A5: The duration of each program varies depending on the type of course you choose to pursue. Generally speaking, most programs range from two weeks to several months in length.

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