Top 10 Advertising Assistant Certifications
This article provides an overview of the top certifications available for advertising assistants looking to advance their careers.
Published 16 min read
Certifications are important for an advertising assistant in the job market because they demonstrate a level of expertise and knowledge that employers look for when hiring. Certifications show that an individual has taken the time to learn and master the skills needed to be successful in the advertising field, which can give them an edge over other applicants. Additionally, certifications can help an advertising assistant stand out from other candidates by demonstrating their commitment to their profession and providing proof of their qualifications. Lastly, certifications can open up more opportunities for advancement, as employers may be more likely to promote someone who has achieved certain certifications.
This article reviews some of the top certifications for Advertising Assistants, and explains how they can help to advance an advertising assistant's career.
What are Advertising Assistant Certifications?
Advertising Assistant Certification is a program designed to provide individuals with the knowledge, skills and abilities needed to become certified advertising assistants. This certification helps employers identify individuals who are skilled in various aspects of advertising, including media planning, creative strategy, research and analytics. It also provides professionals with an opportunity to demonstrate their expertise in the field and increase their employability.
The Advertising Assistant Certification program is divided into four levels: Basic, Intermediate, Advanced and Expert. Each level requires applicants to complete courses related to the specific area of advertising they are seeking certification in. The courses focus on topics such as market analysis, consumer behavior, web design and online marketing. Upon completion of each course, applicants must pass an examination in order to receive their certificate.
Overall, Advertising Assistant Certification can help professionals gain recognition for their knowledge and experience in the advertising industry. It can also help employers identify qualified candidates who possess the necessary skillset for successful careers in advertising. Additionally, obtaining this certification can open up new opportunities for career advancement within the industry as well as provide a more competitive edge when applying for jobs.
Pro Tip: When considering an advertising assistant certification, make sure to research the specific qualifications and requirements for the position. Look for programs that offer hands-on experience in digital marketing and other related topics, as well as comprehensive instruction in the principles of advertising. Additionally, it's important to ensure that the program you choose is accredited by a recognized industry body.
Top 10 Advertising Assistant Certifications
Here’s our list of the best certifications available to Advertising Assistants today.
1. Google Ads Certification
Google Ads Certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. The certification is designed to help professionals show potential employers or clients that they have the digital skills necessary to successfully manage Google Ads campaigns.
The certification process consists of two exams: one for the fundamentals of Google Ads and another for advanced topics such as search, display, video, shopping, and mobile app advertising. Both exams are multiple-choice and take approximately 90 minutes each to complete.
In order to get certified, you must first create a free Google Partners account. Once your account is created, you can then register for the exams by clicking on “Certifications” in the left-hand menu. You will be required to pay an exam fee of $50 USD per exam before taking the tests.
Once you have completed both exams with a passing score (80% or higher), you will receive your official Google Ads Certification badge via email within 7 days. Your badge will be valid for 12 months from the date it was issued and can be used to demonstrate your expertise in managing Google Ads campaigns.
2. Microsoft Advertising Certification
Microsoft Advertising Certification is an online program that provides digital marketing professionals with the knowledge and skills needed to create effective advertising campaigns on Microsoft’s platforms. This certification is designed to help marketers develop a comprehensive understanding of the fundamentals of digital advertising, including campaign optimization, targeting, measurement, and more.
The certification process typically takes 4-6 weeks to complete. To get certified, you must complete two exams: the Microsoft Advertising Fundamentals Exam and one of the Advanced Exams (Search Advertising, Display Advertising or Shopping Advertising). After passing both exams, you will receive a certificate from Microsoft that validates your expertise in digital advertising.
The cost of getting certified depends on which exam you choose to take. The Fundamentals Exam costs $99 USD and each Advanced Exam costs $150 USD.
3. Facebook Blueprint Certification
Facebook Blueprint Certification is a professional certification program offered by Facebook to help marketers and professionals gain expertise in using the platform’s advertising tools. The program consists of online courses, exams, and certifications that cover topics such as creating campaigns, optimizing ads, and understanding analytics.
The length of time it takes to get certified depends on the individual's experience level and how quickly they progress through the courses. Generally speaking, it can take anywhere from two weeks to six months to complete the program.
To get certified, individuals must first complete all of the relevant courses available on the Facebook Blueprint website. Once all of the coursework is completed, individuals must pass an exam for each certification they are seeking. Exams cost $150 USD per exam and can be taken at any authorized testing center or online via ProctorU.
In total, getting certified through Facebook Blueprint can cost anywhere from $150 USD for a single certification up to several hundred dollars for multiple certifications depending on how many exams need to be taken.
4. Digital Advertising Training Program
Digital Advertising Training Program is a comprehensive program designed to help marketers, entrepreneurs, and business owners learn the fundamentals of digital advertising. It covers topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, display ads, retargeting, and more. The program typically takes between 4-6 weeks to complete depending on the student’s schedule and commitment level.
To get started with the Digital Advertising Training Program, students must first register for the course online or in person at an accredited institution. Once registered, students will gain access to a variety of materials including videos, tutorials, case studies and other resources that will help them learn about digital advertising.
The cost of the Digital Advertising Training Program varies depending on the institution offering it but typically ranges from $500-$1000 USD. In some cases, institutions may offer discounts or financial aid for those who qualify.
5. HubSpot Inbound Marketing Certification
The HubSpot Inbound Marketing Certification is a certification program that provides an in-depth understanding of the fundamentals of inbound marketing. It is designed to help marketers and business owners understand how to create effective content, attract more leads, and convert them into customers.
The certification consists of four courses: Attract, Convert, Close, and Delight. Each course takes approximately two hours to complete and includes video tutorials, quizzes, and exercises. The program also includes a final exam that tests your knowledge of the material covered in the course.
You can get the certification by signing up for a free HubSpot account and enrolling in the program. Once you have completed all four courses and passed the final exam with a score of 80% or higher, you will receive your certification.
The cost for the HubSpot Inbound Marketing Certification is $199 per person. This fee covers all four courses plus access to additional resources such as webinars and guides.
6. Content Marketing Institute (CMI) Certified Content Marketer Program
Content Marketing Institute (CMI) Certified Content Marketer Program is an online certification program designed to help content marketers stay up-to-date on the latest industry trends and best practices. It provides a comprehensive overview of the content marketing landscape, including topics such as strategy, metrics, content creation, distribution, and more. The program consists of four modules that cover the fundamentals of content marketing and takes approximately 8 hours to complete.
The CMI Certified Content Marketer Program is open to anyone who has an interest in content marketing or wants to become a certified professional in this field. To get certified, you must successfully pass all four modules with at least 80% accuracy. Once you have completed the program, you will receive your official CMI Certified Content Marketer certificate.
The cost for the CMI Certified Content Marketer Program is $399 USD. This includes access to all four modules and your official certification upon completion.
7. Twitter Flight School Certification
Twitter Flight School Certification is an online certification program designed to help marketers and advertisers learn how to maximize the effectiveness of their campaigns on Twitter. The program consists of a series of courses, quizzes, and exams that cover topics such as Twitter Ads, Twitter Analytics, Promoted Tweets, and more.
It typically takes around 8-10 hours to complete the entire certification program. To get started, you must first sign up for a free account on the Twitter Flight School website. Once you have done this, you will be able to access all of the courses and materials needed for the certification.
The cost for the certification varies depending on which course package you choose. The basic package is free and includes access to all of the courses and materials needed for the certification. The premium package costs $99 USD and includes additional resources such as video tutorials, case studies, and more.
Once you have completed all of the courses in the program, you will need to take a final exam in order to receive your official Twitter Flight School Certification. Upon successful completion of this exam, you will receive your certificate via email within 7-10 business days.
8. International Interactive Advertising Bureau (IAB) Digital Media Sales Certification
The International Interactive Advertising Bureau (IAB) Digital Media Sales Certification is a professional certification program designed to help digital media sales professionals stay up-to-date with the latest trends, technologies, and best practices in the industry. It is an online course that covers topics such as digital advertising fundamentals, ad operations, analytics, and more. The program takes approximately 10 hours to complete and consists of five modules.
In order to get certified, individuals must first register for the IAB Digital Media Sales Certification program through their website. Once registered, individuals will have access to the course materials which include video lectures, quizzes and exams. After successfully completing all five modules and passing the final exam with a score of 80% or higher, individuals will receive their certification.
The cost of the IAB Digital Media Sales Certification program varies depending on whether you are an individual or a company. For individuals, the cost is $299 USD; for companies it is $599 USD per person.
9. Bing Ads Accredited Professional Program
The Bing Ads Accredited Professional Program is an online certification program that helps individuals demonstrate their expertise in the Bing Ads platform. This program is designed to help marketers and advertisers become more successful with the platform by providing them with the knowledge and skills they need to create, manage, and optimize campaigns.
The program consists of two parts: a self-paced online learning course and an exam. The self-paced online learning course covers topics such as account setup, campaign creation, ad copywriting, targeting options, optimization techniques, and reporting. The exam tests your knowledge of the topics covered in the course.
It typically takes about 10 hours to complete the self-paced online learning course and pass the exam. Once you have passed the exam, you will be certified as a Bing Ads Accredited Professional for one year.
To get started with the program, you must first register for an account on Microsoft Advertising’s website. Once registered, you can access the self-paced online learning course and take the exam when you are ready.
The cost of registering for an account on Microsoft Advertising’s website is free; however, there may be additional costs associated with taking the exam depending on which country you are located in.
10. Adobe Digital Marketing Suite Certifications
Adobe Digital Marketing Suite Certifications are professional certifications that demonstrate expertise in Adobe’s digital marketing tools, such as Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target, and Adobe Campaign. The certifications validate a professional’s ability to use the suite of products to create and manage effective digital marketing campaigns.
The certification process typically takes two to three months, depending on the individual’s experience level and the number of exams taken. To become certified, an individual must pass a series of exams designed to test their knowledge and understanding of the various tools within the Digital Marketing Suite. Exams can be taken online or at an authorized testing center.
The cost of certification varies depending on which exams are taken and how many are taken. Generally speaking, each exam costs between $125-$225 USD per exam. Additionally, some organizations may offer discounts for multiple exams or group rates.
Overall, obtaining an Adobe Digital Marketing Suite Certification is a great way for professionals to demonstrate their skills in using these powerful tools to create successful digital campaigns.
Do You Really Need a Advertising Assistant Certificate?
Advertising can be a tricky business. It requires knowledge of marketing, psychology, and communication in order to effectively reach customers and create an effective campaign. An advertising assistant certificate may be beneficial for those looking to break into the field of advertising or for those who are already working as an advertising assistant but want to gain more knowledge about the industry.
Having a certificate in advertising can give you an edge when it comes to job applications and interviews. It demonstrates that you have taken the time to learn about the industry and understand its nuances. It also gives employers confidence that you understand the importance of research, effective communication, budgeting, and other skills necessary for success in the field.
In addition, having a certificate can help you stay up-to-date with industry trends and best practices. You can use your certification training to further develop your understanding of how various marketing techniques work together to create successful campaigns. This can make you more valuable to employers and increase your chances of securing employment or advancement opportunities within the field.
All in all, obtaining a certificate in advertising could prove beneficial for those looking to break into or advance their career in the field of advertisement. With increased knowledge and understanding of the industry, it is possible to become more successful and confident in your role as an advertising assistant.
FAQs About Advertising Assistant Certifications
1. What is an Advertising Assistant Certification?
Answer: An Advertising Assistant Certification is a professional certification that validates the knowledge and skills required to work in the advertising industry. A certified Advertising Assistant is qualified to help with administrative duties, such as creating and managing campaigns, researching markets, analyzing data, and developing marketing plans.
2. How do I become an Advertising Assistant?
Answer: Becoming an Advertising Assistant requires a combination of education and experience. Typically, individuals will need to have at least an associate degree in marketing or advertising and several years of work experience in the field. Additionally, some employers may require candidates to hold a professional certification in advertising or related fields.
3. What are the benefits of earning an Advertising Assistant Certification?
Answer: Earning an Advertising Assistant Certification can provide numerous benefits for individuals looking to pursue a career in the field of advertising. This certification can demonstrate knowledge and expertise needed for success in the industry and can open up more job opportunities for certified professionals. Additionally, holding this certification can give professionals higher salaries as well as greater job security.
4. How long does it take to earn an Advertising Assistant Certification?
Answer: The amount of time it takes to earn an Advertising Assistant Certification varies depending on the individual’s prior experience and educational background in the field of advertising or marketing. Generally speaking, it could take anywhere from three months up to one year to complete all requirements for earning this certification.
5. How much does it cost to get certified as an Advertising Assistant?
Answer: The cost of getting certified as an Advertising Assistant depends on which program you choose and what type of certification you are pursuing (e.g., basic level vs advanced level). Generally speaking, most programs cost between $500-$1,000 USD but prices may vary depending on specific program requirements and certifying body used for accreditation purposes.