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Top 10 Advertising Manager Certifications

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Updated 16 min read

Certifications are an important part of a successful job search for an advertising manager. They provide evidence of a candidate's knowledge and experience in the field, as well as demonstrating their commitment to improving their skills. This can make them more attractive to potential employers, who often look to certifications as a way of assessing candidates' abilities. Certifications also help to differentiate one candidate from another and can be used to demonstrate mastery of certain skills or techniques that may be required for the job. Finally, having certifications can give an advertising manager greater credibility in the job market, increasing their chances of being hired for the position they are seeking.

The purpose of this article is to review the top certifications for Advertising Managers and explain how they can help further an advertising manager's career.

What are Advertising Manager Certifications?

Advertising Manager Certification is a certification program designed to recognize individuals who have a comprehensive understanding of the principles and practices of advertising management. This certification provides recognition for professionals in this field, as well as demonstrating their commitment to excellence in the profession.

The program focuses on developing an understanding of the fundamentals of advertising management, including planning, budgeting, research and analysis, media selection and placement, campaign evaluation, and legal and ethical issues. Through completing coursework and successfully passing an examination, certified individuals demonstrate that they have obtained a level of expertise in the field that can be used to enhance their career opportunities.

Having Advertising Manager Certification can help individuals attain advanced positions or promotions within advertising organizations or agencies. It also enhances their credibility among colleagues and employers alike. Furthermore, it is beneficial for those looking to enter into the field by providing them with additional knowledge that may give them a competitive edge over other applicants. Finally, it helps professionals stay updated on industry trends through ongoing continuing education requirements for recertification every three years.

Pro Tip: If you are considering getting certified as an Advertising Manager, be sure to research the requirements and qualifications needed to become certified in your area. Additionally, it may be beneficial to speak with other professionals who have already achieved certification and learn from their experiences.

Related: What does an Advertising Manager do?

Top 10 Advertising Manager Certifications

Here’s our list of the best certifications available to Advertising Managers today.

1. Certified Digital Marketing Manager (CDMM)

Certified Digital Marketing Manager (CDMM) is a professional certification offered by Digital Vidya, a leading digital marketing training company in India. The certification is designed to help professionals develop the skills and knowledge needed to become successful digital marketing managers. It covers all aspects of digital marketing, including SEO, SEM, SMM, content marketing, email marketing and more.

The CDMM program consists of five courses: Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing and Email Marketing. Each course is taught by industry experts and includes practical assignments that are evaluated by certified instructors.

The entire program takes approximately three months to complete. You can take the courses at your own pace or attend online classes on weekends or evenings. The cost of the program varies depending on the number of courses you choose to take and whether you opt for online or offline classes. Generally speaking, the cost ranges from Rs 10,000-15,000 ($140-210).

To get certified as a CDMM, you must complete all five courses with a minimum passing score of 70%. Upon successful completion of the program, you will receive an official certificate from Digital Vidya which will be valid for one year.

2. Certified Advertising Professional (CAP)

Certified Advertising Professional (CAP) is a professional certification program offered by the American Advertising Federation (AAF). It is designed to recognize individuals who demonstrate a high level of knowledge and experience in the field of advertising. The CAP certification provides an industry-recognized credential that demonstrates an individual has achieved a mastery of the core competencies required for successful advertising practice.

It typically takes 3-6 months to complete the CAP program, depending on the individual's prior experience and knowledge. To get certified, applicants must complete an online application and provide proof of their education and professional experience. After submitting their application, they are then required to take an exam that tests their understanding of advertising principles, practices, strategies, and techniques.

The cost for taking the CAP exam is $295 USD for AAF members or $395 USD for non-members. There may also be additional fees associated with obtaining transcripts or other documents needed for the application process.

3. Certified Media Planning Professional (CMPP)

Certified Media Planning Professional (CMPP) is a certification program offered by the American Association of Advertising Agencies (AAAA). The CMPP certification is designed to recognize and reward media professionals who demonstrate mastery of the core competencies required for successful media planning.

The CMPP program takes approximately 8-10 hours to complete. It consists of four modules that cover topics such as research, strategy, budgeting, and implementation. Upon completion of the program, participants will be awarded a certificate and a digital badge that can be added to their professional profiles.

To apply for the CMPP program, applicants must have at least three years of experience in media planning or related fields. They must also submit an application form and pay an application fee of $100.

The cost of the CMPP program varies depending on how many modules are completed. Each module costs $50 and there is also a one-time registration fee of $25. Therefore, if all four modules are completed, the total cost would be $225.

4. Certified Advertising Account Manager (CAAM)

Certified Advertising Account Manager (CAAM) is a certification program offered by the American Association of Advertising Agencies (AAAA). The program is designed to provide advertising professionals with the knowledge and skills necessary to manage an advertising account. The program covers topics such as media planning, creative development, budgeting, client relations, and more.

It typically takes three to six months to complete the CAAM certification program. To get started, applicants must first submit an application form with their resume and a fee of $150. After being accepted into the program, candidates will be required to complete a series of online courses and exams in order to become certified.

The cost of the CAAM certification program varies depending on which courses and exams are taken. However, most courses range from $150-$400 each. Additionally, there may be additional fees for materials or books needed for some courses.

5. Google Ads Certification

Google Ads Certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. It is an industry-recognized validation of your skills and knowledge in online advertising on the Google Ads platform.

The certification process consists of two exams: the Fundamentals exam and one additional advanced exam. The Fundamentals exam covers basic and intermediate concepts, while the advanced exam covers more specific topics such as search, display, video, shopping and mobile app campaigns. The exams are multiple choice with no time limit.

The certification process takes approximately three hours to complete both exams, depending on how quickly you can answer the questions. You must pass both exams with a score of 80% or higher in order to become certified. If you do not pass either exam, you will need to retake it before becoming certified.

The cost of Google Ads Certification depends on which country you are located in. Generally speaking, it costs between $50-$100 USD per exam for those located in the United States.

6. Facebook Blueprint Certification

Facebook Blueprint Certification is a professional certification program designed to help marketers and businesses gain the skills, knowledge, and expertise needed to effectively leverage Facebook’s suite of products. It includes courses on topics such as advertising, analytics, creative strategy, and more.

The certification process consists of two parts: a core exam and an elective exam. The core exam covers the fundamentals of using Facebook’s products for marketing purposes. The elective exams focus on specific areas like creative strategy or advertising best practices.

The certification process typically takes around 6-8 weeks to complete depending on how quickly you can study and take the exams. It’s important to note that you must pass both the core and elective exams in order to become certified.

In order to get started with the certification process, you will need to register for an account at the Facebook Blueprint website. Once registered, you can select which courses you would like to take from their list of available options. After completing all of the required courses, you will be able to take both exams online at your own pace.

The cost for obtaining Facebook Blueprint Certification varies depending on which courses you choose to take but generally ranges from $50-$150 USD per course. Additionally, there may be additional fees associated with taking the exams if applicable in your region.

7. Bing Ads Accredited Professional

Bing Ads Accredited Professional is a certification program offered by Microsoft for individuals who want to demonstrate their expertise in using Bing Ads. The program is designed to help marketers understand how to use the platform, optimize campaigns, and maximize ROI.

The Bing Ads Accredited Professional exam consists of 50 multiple-choice questions and takes about 90 minutes to complete. To become certified, you must score 70% or higher on the exam. The cost of taking the exam is $99 USD.

To get started, you will need to create an account with Microsoft Learning and purchase a voucher for the exam. Once you have purchased your voucher, you can register for the exam online at the Microsoft Learning website. After registering, you will receive an email with instructions on how to access your exam and take it online.

Once you have passed the exam, you will be awarded a certificate that shows that you are an official Bing Ads Accredited Professional. This certificate can be used as proof of your expertise in using Bing Ads when applying for jobs or seeking clients.

8. Twitter Flight School Certification

Twitter Flight School Certification is an online training program designed to help marketers and advertisers get the most out of their Twitter campaigns. It offers a comprehensive curriculum that covers all aspects of Twitter advertising, from campaign setup and optimization to creative best practices and measurement. The certification consists of four courses, each taking approximately one hour to complete.

The four courses are:

1. Introduction to Twitter Ads

2. Best Practices for Advertising on Twitter

3. Optimizing Your Campaigns on Twitter

4. Measuring Success on Twitter

To get certified, you must complete all four courses and pass the final exam with a score of 80% or higher. Once you have completed the coursework and passed the exam, you will receive your certification badge which can be displayed on your website or social media profiles. The entire process takes approximately 4 hours to complete and there is no cost associated with it.

9. Adobe Advertising Cloud Certification

Adobe Advertising Cloud Certification is a certification program designed to help marketing professionals demonstrate their expertise in Adobe Advertising Cloud. It is an industry-recognized credential that validates the knowledge and skills of digital media professionals who use the platform to create, manage, and optimize campaigns.

The certification exam consists of 60 multiple choice questions and takes 90 minutes to complete. The exam covers topics such as campaign setup, targeting, optimization, reporting, and troubleshooting. Candidates must have an understanding of the Adobe Advertising Cloud interface and features before taking the exam.

To get certified, candidates must first register for the exam at the Adobe website. The cost of registration is $200 USD per person. After registering for the exam, candidates will receive an email with instructions on how to access the online proctored exam. Once they have completed the exam, their results will be available within 48 hours. Those who pass will receive a digital certificate from Adobe that can be used to showcase their achievement on resumes and other professional materials.

Adobe also offers additional resources such as practice exams and study guides to help candidates prepare for their certification exams.

10. IAB Digital Media Sales Certification

The IAB Digital Media Sales Certification is a program offered by the Interactive Advertising Bureau (IAB) that provides training and certification for digital media sales professionals. The program is designed to help sales professionals understand the fundamentals of digital media, including online advertising, mobile advertising, video advertising, and social media marketing.

The program consists of three courses: Digital Media Fundamentals, Advanced Digital Media Strategy & Tactics, and Advanced Digital Media Sales & Negotiation. Each course takes approximately eight hours to complete. Once all three courses are completed, you will receive your IAB Digital Media Sales Certification.

To get started with the program, you must register on the IAB website and pay a fee of $399 USD. After registering, you will be given access to the course materials and can begin working through them at your own pace.

Once all three courses are completed and you have passed all assessments associated with them, you will receive your IAB Digital Media Sales Certification. This certificate is valid for two years from the date of completion and can be renewed by retaking any one or more of the three courses in order to maintain certification status.

Do You Really Need a Advertising Manager Certificate?

Advertising managers are responsible for developing, implementing, and managing marketing campaigns that promote a business’s products or services. They analyze market trends, create effective strategies to reach target audiences, and monitor the success of their campaigns. While the job of an advertising manager does not require a specific certificate, having one can be beneficial in several ways.

First, having a certificate indicates that you have dedicated time and effort to learning about the field of advertising management. Not only will this give potential employers an indication that you are highly qualified for the job, but it will also demonstrate your commitment to continuing education. Additionally, having an advertising manager certificate may give you access to additional resources such as industry magazines or online courses that could help you stay up to date with trends in the field.

Second, obtaining a certificate can provide you with valuable networking opportunities. Many certificates come with membership in professional organizations which allow you to connect with other professionals in the field and learn from their expertise. This can be especially valuable if you are looking for new jobs or expanding your skillset within your current role.

Finally, having an advertising manager certificate may open doors to higher-level positions within your organization or even new career paths altogether. Having this certification on your resume demonstrates that you have taken initiative to advance your knowledge and skills in order to become a more competitive candidate for promotion or new roles.

In conclusion, while an advertising manager certificate is not required for all positions in the field, it can be very beneficial in terms of demonstrating your dedication and qualifications for the job as well as providing networking opportunities and potential career advancement opportunities.

Related: Advertising Manager Resume Examples

FAQs About Advertising Manager Certifications

1. What is an Advertising Manager Certification?

Answer: An Advertising Manager Certification is a professional certification that demonstrates a mastery of advertising management principles and practices. It is awarded by various organizations such as the American Marketing Association (AMA), the International Advertising Association (IAA), and the Institute of Certified Professional Managers (ICPM).

2. What are the benefits of obtaining an Advertising Manager Certification?

Answer: Obtaining an Advertising Manager Certification provides recognition from peers in the industry, increases job opportunities, and can improve salary potential. Additionally, it can help demonstrate a commitment to professional development and establish credibility in the field.

3. How long does it take to obtain an Advertising Manager Certification?

Answer: The length of time required to obtain an Advertising Manager Certification varies depending on the organization offering certification and the level of experience already held by the individual seeking certification. In general, it may take anywhere from 6 months to 2 years to complete all requirements for certification.

4. What are the requirements for obtaining an Advertising Manager Certification?

Answer: Requirements for obtaining an Advertising Manager Certification vary depending on the organization offering certification, but typically include completing a set number of courses or workshops in topics related to advertising management, passing written exams or tests, and demonstrating relevant work experience in the field.

5. Is there any cost associated with obtaining an Advertising Manager Certification?

Answer: Yes, there is usually some cost associated with obtaining an Advertising Manager Certification, including tuition fees for courses or workshops taken as part of certification requirements as well as any application or exam fees charged by certifying organizations.

Editorial staff

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Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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