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LinkedIn Public Relations Specialist Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 10 min read

This article offers insightful guidance on how to craft a compelling resume for a Public Relations Specialist on LinkedIn, focusing on the content rather than its formatting. It provides tips for highlighting your skills, experiences, and achievements in public relations, emphasizing the need to showcase your ability to manage relationships with stakeholders, create and implement PR campaigns, write press releases, and handle crisis situations. The article also stresses the importance of using relevant keywords to improve visibility among recruiters, demonstrating thought leadership through posts and articles related to public relations, as well as leveraging LinkedIn features like recommendations and endorsements to enhance credibility.

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LinkedIn Public Relations Specialist Resume Example

Kakisha Mijangos, Public Relations Specialist


(252) 273-7048

Salt Lake City, UT

Professional Summary

Motivated Public Relations Specialist with a year of experience in managing and executing public relations campaigns. Proven skills in content creation, social media management, and event coordination. Demonstrated ability to build and maintain strong relationships with key stakeholders. Highly effective communicator with a keen eye for detail, committed to promoting positive brand image. Seeking to contribute strong PR strategies to enhance company reputation and engagement.

Work Experience

Public Relations Specialist at Strata Fund Solutions, UT

May 2023 - Present

  • Successfully launched a comprehensive media campaign that increased brand visibility by 30%, reaching over 1 million people in the target demographic.
  • Developed and executed an effective crisis management plan that decreased negative media coverage by 70% within six months, maintaining the company's positive public image.
  • Managed a team that organized 20+ high-profile corporate events annually, leading to a 50% increase in media coverage and a 25% increase in new potential investors for Strata Fund Solutions.

Associate Public Relations Specialist at Method Communications, UT

Aug 2022 - Apr 2023

  • Successfully conceptualized and executed a 6-month PR campaign for a major tech client, which resulted in a 50% increase in media coverage and a 30% increase in website traffic.
  • Coordinated and managed 20+ high-profile media events, contributing to a 40% growth in brand awareness and a 25% increase in sales for the clients.
  • Authored and distributed over 100 press releases and media advisories that led to a significant increase in media placements, boosting client visibility by 35%.


Bachelor of Arts in Public Relations at University of Utah, UT

Aug 2018 - May 2022

Relevant Coursework: Public Relations Principles, Media Writing, Crisis Communication, Social Media Strategy, Public Relations Research, Public Speaking, Marketing, Digital Media Production, Event Planning, Media Law and Ethics, Advertising, and Graphic Design.


  • Crisis Management
  • Media Relations
  • Social Media Strategy
  • Content Creation
  • Event Coordination
  • Brand Development
  • Strategic Planning


  • Accreditation in Public Relations (APR)
  • Certified Public Relations Specialist (CPRS)

Tips for Writing a Better LinkedIn Public Relations Specialist Resume

1. Use a Professional Profile Picture: Your profile picture is the first thing people see when they look at your resume. Make sure it's professional and represents you well.

2. Highlight Key Skills: Focus on skills that are relevant to public relations such as communication, media relations, event planning, social media management, strategic planning etc.

3. Provide Detailed Job Descriptions: Don't just list your job titles. Describe what you did in each role and how it contributed to your company's success.

4. Showcase Your Achievements: Don't be shy about sharing your achievements. If you've won awards or achieved significant results in your PR roles, make sure to include them on your resume.

5. Use Keywords: Many recruiters use keywords to search for potential candidates. Incorporate relevant keywords into your profile to increase its visibility.

6. Include Recommendations: Ask colleagues or clients for recommendations that highlight your skills and accomplishments as a public relations specialist.

7. Keep It Updated: Regularly update your LinkedIn profile with new experiences, skills, projects etc., to keep it fresh and relevant.

8. Show Off Your Personality: While maintaining professionalism, ensure that your profile reflects who you are as an individual - this can help set you apart from other candidates.

9. Proofread Your Profile: Ensure there are no grammatical errors or spelling mistakes in your profile – these can create a negative impression.

10. Add Certifications & Training Programs: If you have undergone any specific training or certification programs related to public relations or communication, make sure they are clearly listed on your resume.

11. Include Volunteer Work: If you've done any volunteer work related to PR or communications, include it in your resume – it shows initiative and dedication.

12. Be Active on LinkedIn: Regularly post updates, comment on others’ posts and join PR-related groups - this demonstrates engagement with the industry.

13.Use Quantifiable Results: Where possible use figures and percentages to show the impact of your work e.g "Increased media coverage by 50%".

14.Create a Strong Summary Section : This should encapsulate who you are professionally – highlighting key achievements and career objectives.

15.Include Relevant Links : If you have online portfolios or published articles/blogs , provide links on LinkedIn– this allows potential employers to easily access more information about your capabilities .

Related: Public Relations Specialist Resume Examples

Key Skills Hiring Managers Look for on LinkedIn Public Relations Specialist Resumes

When applying for a Public Relations Specialist opportunity at LinkedIn, it is crucial to incorporate keywords from the job description into your application. This is due to LinkedIn's use of Applicant Tracking Systems (ATS), which are used by many companies to scan resumes and cover letters for specific words related to the job description. These systems help recruiters and hiring managers sort through large numbers of applications quickly. If your application does not include these keywords, it may be automatically filtered out before a human ever sees it. Therefore, using language directly from the job posting can significantly increase your chances of making it past this initial screening process and getting an interview.

When applying for public relations specialist positions at LinkedIn, you may encounter a list of common skills and key terms.

Key Skills and Proficiencies
Excellent Communication SkillsStrategic Planning
Media RelationsCrisis Management
Social Media ManagementContent Creation
Public SpeakingEvent Planning and Management
Brand DevelopmentPress Release Writing
Analytical SkillsSEO and Google Analytics
Marketing Strategy DevelopmentNetworking Abilities
Knowledge of PR Software (like Cision)Creativity and Innovation
Reputation ManagementClient Relationship Building
Project ManagementCopywriting and Editing Skills
Research SkillsUnderstanding of Media Laws and Ethics

Related: Public Relations Specialist Skills: Definition and Examples

Common Action Verbs for LinkedIn Public Relations Specialist Resumes

Crafting a compelling LinkedIn Public Relations Specialist Resume can be a challenging task, especially when it comes to diversifying the action verbs used. It's easy to fall into the trap of repetitively using common verbs like 'managed', 'led', or 'handled'. However, doing so may not only make your resume monotonous but also fail to highlight your diverse skillset effectively. Using varied action verbs is crucial because they carry weight in portraying your capabilities and experiences. They bring life to your roles and achievements, making them more engaging and impactful. Therefore, investing time in finding different action verbs can significantly enhance the quality of your LinkedIn Public Relations Specialist Resume, setting you apart from the competition.

To provide you with an advantage over your competition, we've put together a list of potent action verbs that can enhance your resume and secure your next interview:

Action Verbs

Related: What does a Public Relations Specialist do?

Editorial staff

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Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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