Log InSign Up

Kellogg's Brand Manager Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 8 min read

Discover key strategies for crafting a compelling resume tailored for a Brand Manager position at Kellogg's. Learn how to highlight your marketing expertise, leadership skills, and achievements in brand growth to stand out and align with Kellogg's values and objectives.

Kellogg's Brand Manager Resume Created Using Our Resume Builder

Brand Manager Resume Example (Text)

Maebelle Botero, Brand Manager


(496) 212-3736

San Diego, CA

Professional Summary

A dynamic and innovative Brand Manager with 5 years of experience specializing in building and cultivating strong, distinctive brands that resonate with diverse audiences. Expertise encompasses developing and executing comprehensive brand strategies, conducting market research, and leveraging digital marketing tools to enhance brand visibility and engagement. Demonstrated success in leading cross-functional teams to achieve marketing objectives, driving brand awareness, and increasing market share across competitive landscapes. Proven ability to analyze market trends, identify new opportunities for growth, and adapt strategies to meet evolving consumer needs. Committed to fostering collaborative relationships with stakeholders and delivering measurable results through creative and strategic brand initiatives.

Work Experience

Brand Manager at Google, CA

Dec 2023 - Present

  • Spearheaded the launch of Google's innovative AI-driven marketing platform, achieving a 150% increase in user engagement and a 200% boost in subscription rates within the first six months, thereby exceeding initial projections by 50%.
  • Directed a cross-functional team in rebranding Google's suite of productivity tools, resulting in a unified brand identity that contributed to a 25% uplift in global brand recognition and a 40% increase in user adoption rate across key markets.
  • Implemented a data-driven brand strategy for Google's emerging technologies division, leading to a 35% improvement in customer satisfaction scores and driving a 20% year-over-year growth in market share against competitive products.
  • Orchestrated an award-winning social media campaign for Google's sustainability initiative, which garnered over $5 million worth of earned media coverage, increased social media followers by 300%, and significantly enhanced public awareness about sustainable technology practices.

Assistant Brand Manager at Apple, CA

Aug 2019 - Oct 2023

  • Spearheaded the launch of an innovative iPhone accessory line, resulting in a 25% increase in accessory sales within the first six months post-launch, by developing a comprehensive marketing strategy that included digital campaigns, influencer partnerships, and retail promotions.
  • Led a cross-functional team to revitalize the Apple Watch branding approach, which boosted product awareness by 40% and increased market share by 15% in one year through targeted social media campaigns, strategic celebrity endorsements, and engaging experiential marketing events.
  • Managed a budget of $5M for advertising and promotional activities across various platforms including online, print, and outdoor media for the iPad Pro launch campaign, achieving a record-breaking 35% growth in pre-order sales compared to previous iPad launches.
  • Conducted in-depth market analysis and consumer research that informed the development of a new app ecosystem strategy for the Macbook line; this initiative led to a 50% improvement in customer satisfaction scores and contributed to a 20% year-over-year revenue growth for Macbook products.


Bachelor of Arts in Marketing at University of Southern California, CA

Sep 2015 - May 2019

Relevant Coursework: Principles of Marketing, Consumer Behavior, Digital Marketing Strategies, Market Research, Brand Management, Advertising and Promotion, Social Media Marketing, and Strategic Marketing Planning.


  • Google Analytics
  • CRM Software
  • Adobe Creative Suite
  • Social Media Platforms
  • Market Research
  • Project Management


  • Google Analytics Individual Qualification (GAIQ)
  • Facebook Blueprint Certification

Tips for Writing a Better Kellogg's Brand Manager Resume

Writing a resume for a Brand Manager position at Kellogg's requires a strategic approach, highlighting your marketing expertise, leadership skills, and ability to drive brand growth. Kellogg's, being a leading global food manufacturer, looks for candidates who not only have the necessary marketing skills but also align with their values and can contribute to their innovative and dynamic team. Here are some tips to craft a compelling Brand Manager resume for Kellogg's:

1. Tailor Your Resume:

  • Customize It For Kellogg's: Research Kellogg's mission, values, and recent initiatives. Tailor your resume to resonate with their goals and culture. Use keywords from the job description.
  • Position Title: Make sure the title of your resume clearly indicates you're applying for a Brand Manager role.

2. Highlight Relevant Experience:

  • Showcase Marketing Expertise: Detail your experience in market research, product development, and campaign management. Quantify your successes with metrics when possible.
  • Brand Growth: Demonstrate how you've successfully grown a brand's presence and market share in previous roles. Include specific examples and outcomes.
  • Cross-functional Collaboration: Illustrate your ability to work with cross-functional teams, including R&D, sales, and finance, to achieve brand objectives.

3. Demonstrate Leadership and Strategic Thinking:

  • Leadership Experience: Highlight any leadership roles, including managing teams, leading projects, or mentoring juniors. Kellogg's values leadership at every level.
  • Innovation and Creativity: Provide examples of how you've used innovative strategies or creative solutions to overcome challenges or seize opportunities.

4. Showcase Your Analytical Skills:

  • Data-Driven Decision Making: Emphasize your experience with analytics tools and how you use data to inform marketing strategies and decisions.
  • Consumer Insights: Mention any experience you have in deriving insights from consumer data to guide brand positioning and messaging.

5. Include Education and Certifications:

  • Relevant Degree: List your degree in Marketing, Business Administration, or a related field. Kellogg's looks for strong educational backgrounds.
  • Certifications: Adding any marketing or leadership certifications can bolster your qualifications.

6. Skills Section:

  • Marketing Skills: Include specific marketing skills like SEO, SEM, CRM software, and social media marketing.
  • Soft Skills: Don't forget to add soft skills like communication, teamwork, and adaptability, which are crucial for a Brand Manager role.

7. Personalize Your Introduction:

  • Craft a Compelling Summary: In a few sentences, summarize your professional background, key achievements, and how you can contribute to Kellogg's as a Brand Manager.

8. Proofread and Format:

  • Professional Layout: Use a clean, professional layout with clear headings and bullet points for easy reading.
  • Error-Free: Proofread your resume multiple times to ensure it's free of typos and grammatical errors. Consider using tools like Grammarly or having a friend review it.

9. Add Links:

  • Portfolio or LinkedIn: If you have an online portfolio of your marketing campaigns or a LinkedIn profile with recommendations, include the links.

10. Cover Letter:

  • Complement Your Resume: Write a cover letter that complements your resume, providing a narrative about your career, your passion for the brand management role, and why you're a great fit for Kellogg's.

By following these tips, you'll be able to craft a resume that not only showcases your qualifications and achievements but also demonstrates your alignment with Kellogg's values and your potential to contribute to their success.

Related: Brand Manager Resume Examples

Key Skills Hiring Managers Look for on Kellogg's Brand Manager Resumes

Incorporating keywords from the job description when applying for a Brand Manager position at Kellogg's is crucial due to the company's likely use of Applicant Tracking Systems (ATS). ATS are sophisticated software applications designed to screen resumes and applications by matching them against specific keywords, skills, and other criteria outlined in the job description. By strategically including these keywords in your resume and cover letter, you significantly increase your visibility to the system, ensuring that your application is flagged as a strong match and progresses to the next stage of the recruitment process. This approach is particularly important at large, global companies like Kellogg's, where the volume of applicants can be overwhelming, and the initial screening process is heavily reliant on ATS to manage and filter the applicant pool. Tailoring your application to include relevant keywords not only demonstrates your attention to detail and alignment with the specific requirements of the Brand Manager role but also maximizes your chances of making it through the automated screening process to be reviewed by human eyes.

Here is a consolidated list of essential skills and key terms frequently encountered in brand manager job applications at Kellogg's.

Key Skills and Proficiencies
Strategic ThinkingBrand Development
Market ResearchCreative Direction
Digital MarketingSocial Media Management
Content CreationSEO/SEM
Analytics and ReportingCustomer Insight
Competitive AnalysisProduct Positioning
Communication SkillsLeadership and Team Management
Budget ManagementPublic Relations
Influencer CollaborationCrisis Management
Event Planning and ExecutionProject Management
AdaptabilityEthical Marketing Practices

Related: Brand Manager Skills: Definition and Examples

Common Action Verbs for Kellogg's Brand Manager Resumes

Crafting a resume for a position as prestigious as a Brand Manager at Kellogg's demands meticulous attention to detail, especially in the selection of action verbs. The challenge lies not just in finding verbs that accurately describe one's achievements and responsibilities, but in choosing ones that are varied and vivid enough to capture the attention of hiring managers. The importance of this task cannot be overstated; a resume peppered with repetitive and mundane verbs can quickly become forgettable. On the other hand, a resume that skillfully utilizes a diverse array of action verbs can effectively highlight the candidate's dynamic range of skills and experiences. For a role that encompasses everything from strategic planning to creative execution, demonstrating versatility through language is key. Hence, finding the right balance and diversity in action verbs is essential for constructing a Kellogg's Brand Manager resume that stands out, showcasing not just the breadth of one's professional background, but also the ability to communicate effectively and engagingly.

To enhance your competitive advantage, we have curated a list of impactful action verbs designed to fortify your resume and secure your upcoming interview:

Action Verbs

Related: What does a Brand Manager do?

Editorial staff

Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

Similar articles