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Adobe Brand Manager Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 9 min read

This insightful article offers comprehensive guidance on crafting an impressive resume for the position of Brand Manager at Adobe. It delves into the importance of showcasing relevant skills, experiences, and achievements that align with Adobe's corporate culture and job requirements. The article further emphasizes tailoring your resume to highlight specific knowledge about Adobe's products and services, understanding of brand management strategies, marketing expertise, leadership abilities, and any notable accomplishments in previous roles. Additionally, it offers tips on using powerful action verbs and quantifiable results to present your career story convincingly without focusing on formatting aspects.

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Adobe Brand Manager Resume Example

Shalayne Harshman, Brand Manager


(620) 657-6410

Dallas, TX

Professional Summary

Accomplished Brand Manager with 5 years of comprehensive experience in driving brand success through innovative strategies and campaigns. Proficient in market analysis, brand positioning, and consumer insights. Demonstrated success in developing and executing marketing initiatives resulting in increased brand awareness and revenue growth. Exceptional leadership skills with a proven track record in managing cross-functional teams to achieve marketing objectives. Skilled in leveraging data to drive brand strategy and performance.

Work Experience

Brand Manager at PepsiCo, TX

Jun 2023 - Present

  • Successfully launched a new product line, resulting in a 25% increase in overall sales for the company within the first quarter of launch.
  • Developed and implemented a rebranding strategy for a stagnant product, which increased its market share by 15% within six months.
  • Led a cross-functional team to execute a successful marketing campaign that increased brand awareness by 30% and boosted customer engagement by 50%.
  • Reduced marketing expenses by 20% through efficient budget management and innovative cost-saving strategies, without compromising the quality of the campaigns.

Associate Brand Manager at Dell Technologies, TX

Aug 2018 - May 2023

  • Successfully led the rebranding campaign for Dell's XPS Laptop series, resulting in a 35% increase in sales and a 50% improvement in brand recognition within a quarter.
  • Managed a cross-functional team to develop and execute a marketing strategy for Dell's enterprise solutions, generating a 40% increase in leads and contributing to a 20% growth in revenue within one fiscal year.
  • Implemented a customer feedback system that increased customer satisfaction rates by 25% and reduced product return rates by 15% over the course of six months.


Bachelor of Business Administration in Marketing at Texas A&M University, College Station, TX

Aug 2014 - May 2018

Relevant Coursework: Marketing Management, Consumer Behavior, Market Research, Brand Management, Advertising and Promotion, Sales Management, Digital Marketing, Strategic Marketing, International Marketing, and Business Communication.


  • Photoshop
  • InDesign
  • Illustrator
  • Salesforce
  • Google Analytics
  • Hootsuite
  • MailChimp


  • Certified Brand Manager (CBM)
  • Professional Certified Marketer in Marketing Management (PCM-MM)

Tips for Writing a Better Adobe Brand Manager Resume

1. Highlight Relevant Skills: Your resume should clearly highlight the skills relevant to Adobe Brand Management, such as proficiency in Adobe Creative Suite, marketing strategy development, brand positioning, project management, and communication skills.

2. Use Action Verbs: Start each bullet point with strong action verbs like ‘managed’, ‘led’, ‘developed’, etc., to demonstrate your active role in previous jobs.

3. Quantify Achievements: Wherever possible, quantify your accomplishments. Instead of saying "Managed social media accounts," say "Managed 5 social media accounts and increased overall engagement by 30%."

4. Tailor Your Resume: Tailor your resume to the specific job description. Incorporate keywords from the job listing into your resume as it shows that you’re a good fit for the role.

5. Specify Adobe Experience: Make sure to specify which Adobe software you are familiar with (Photoshop, Illustrator, InDesign etc.) and how you have used them in your previous roles.

6. Showcase Your Creativity: As a brand manager role often involves creative tasks, don’t hesitate to showcase your creativity on your resume.

7. Include Certifications: If you have any certifications relevant to Adobe products or brand management, be sure to include them on your resume.

8. Add a Professional Summary: Write a professional summary at the top of your resume that quickly highlights your most important skills and experiences related to Adobe Brand Management.

9. Keep It Concise: Keep your resume concise and only include information that is relevant to the job you are applying for.

10.Use a Clean Layout: Use a clean and professional layout for your resume with clear headings and easy-to-read fonts.

11.Include Relevant Work Experience: List all relevant work experience in reverse chronological order and detail key responsibilities and achievements in each role related directly to brand management.

12.Proofread Your Document: Always proofread before sending out your resume. This will help catch any grammar or spelling mistakes that could make you seem unprofessional.

Related: Brand Manager Resume Examples

Key Skills Hiring Managers Look for on Adobe Brand Manager Resumes

Incorporating keywords from a job description into your application is crucial when applying for a Brand Manager position at Adobe. Adobe, like many other companies, uses Applicant Tracking Systems (ATS) to streamline their hiring process. This system scans each application and resume for specific keywords related to the job posting. If these keywords are not present, your application might get overlooked, regardless of how qualified you may be for the position. Therefore, it is important to carefully read through the job description and ensure that your application and resume include relevant keywords, such as "brand strategy," "project management," or "digital marketing." This will increase the chances of your application being flagged by the ATS, leading to a higher likelihood of getting an interview.

When applying for brand manager positions at Adobe, you may encounter a list of common skills and key terms.

Key Skills and Proficiencies
Brand DevelopmentMarketing Strategies
Product PositioningMarket Research
Competitive AnalysisCreative Direction
Project ManagementBudget Management
Team LeadershipPublic Relations
Social Media StrategyCustomer Relationship Management (CRM)
Strategic PlanningAdvertising
CopywritingData Analysis
SEO/SEM CampaignsContent Creation and Management
Brand Identity CreationConsumer Behavior Understanding
Crisis ManagementTrend Forecasting

Related: Brand Manager Skills: Definition and Examples

Common Action Verbs for Adobe Brand Manager Resumes

Crafting a compelling Adobe Brand Manager Resume can be an arduous task, especially when it comes to incorporating diverse action verbs. Using the same verbs repeatedly can lead to monotony and fail to showcase the breadth of your skills and experiences. It is crucial to utilize a variety of action verbs as they not only highlight your abilities but also demonstrate your active involvement in different tasks. These action-oriented words help paint a vivid picture of your capabilities, thereby making you stand out among other applicants. They capture the attention of hiring managers and increase your chances of securing an interview. Therefore, taking time to find and use different action verbs is a valuable investment in creating an effective Adobe Brand Manager Resume.

To enhance your competitive advantage, we've assembled a list of potent action verbs to fortify your resume and secure your next interview:

Action Verbs

Related: What does a Brand Manager do?

Editorial staff

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Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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