Public Relations Director

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Resume samples

Vera Provencher

vera.provencher@gmail.com | (655) 754-3483 | 658 North Rehoboth Boulevard,

Summary


Experience


Public Relations Director at List 3 company names for a Public Relations Director in the state of Delaware, DEMar 2022 - Present

  • Cut PR expenses by 15% while still increasing media exposure by 10%.
  • Negotiated and secured a $100,000 sponsorship from XYZ Corporation.
  • Wrote and distributed press releases that resulted in an increase of web traffic by 20%.
  • Led a team of 5 public relations specialists.
  • Managed relationships with over 100 clients simultaneously.

Senior Public Relations Manager at , DEJul 2019 - Mar 2022

  • Wrote and distributed press release that resulted in 12 media placements within 2 weeks.
  • Managed social media platforms for 3 clients, increasing followers by an average of 15% per month.
  • Led a team of 4 junior public relations managers and coordinators.
  • Defined objectives and strategies for 6 client accounts.
  • Wrote 8 blog posts that were shared an average of 500 times each.

Public Relations Manager at 1. The Delaware Public Relations Association, DEAug 2015 - Jun 2019

  • Wrote and distributed press release that resulted in 15 media placements and an estimated readership of 2 million.
  • Secured speaking opportunity at industry conference for CEO which led to 3 new clients.
  • Developed social media strategy that increased followers by 20% and engagement by 30%.
  • Led team of 4 in executing successful public relations campaign around product launch, resulting in $500k in incremental sales.
  • Managed budget of $200k, coming in under budget by 10%.

Education


Bachelor of Arts in Public Relations at University of DelawareSep 2010 - May 2015

I have learned how to effectively communicate with people, how to write persuasively, and how to plan and carry out events.

Skills


  • Communication
  • Writing
  • Research
  • Media Relations
  • Event Planning
  • Budgeting
  • Social Media

Ruthie Reynoldson

ruthie.reynoldson@gmail.com | (258) 372-7934 | Birmingham, AL

Summary


Experience


Public Relations Director at Alabama Power Company, ALMar 2022 - Present

  • Led a team of 4 public relations specialists and 1 assistant to develop and execute successful PR campaigns for 2 major product launches, which resulted in a 30% increase in sales.
  • Successfully pitched stories about the company to top-tier media outlets, resulting in positive coverage in The New York Times, Wall Street Journal, Forbes, Fast Company and Inc. Magazine.
  • Grew the social media following for the company’s Twitter account by 25% through engaging content and strategic partnerships with influencers.
  • Organized and executed a highly successful press event at SXSW that generated buzz around the brand and led to an uptick in web traffic of 20% over the course of 3 days.

Senior Public Relations Manager at Blue Cross and Blue Shield of Alabama, ALJul 2019 - Jan 2022

  • Led a team of 4 public relations specialists and 2 coordinators.
  • Developed and executed annual PR plans for 3 product lines with budgets totaling $1.5 million.
  • Grew media impressions by 25% year over year through proactive pitching, strategic partnerships, and creative campaigns.
  • Secured high-profile placements in The New York Times, Wall Street Journal, Fast Company, Forbes, Fortune Magazine.
  • And more.
  • Managed social media accounts for 3 brands with a combined following of over 100K.

Public Relations Manager at Regions Bank, ALJul 2015 - May 2019

  • Wrote and distributed press releases to local, state, and national media outlets which resulted in an increase of positive media coverage by 20%.
  • Successfully pitched stories about the company to various news outlets resulting in 5 placements last quarter.
  • Managed a social media team of 4 people responsible for daily posts across all platforms including Twitter, Facebook, Instagram, and LinkedIn. As a result increased followers by 10% this year.
  • Worked with the marketing department on developing promotional materials such as brochures and website content that accurately represented the brand voice.
  • Created relationships with key members of the community which led to invitations to attend events relevant to our target demographic.

Education


Bachelor of Arts in Public Relations at University of AlabamaAug 2011 - May 2015

Some skills I've learned are effective writing, campaign planning, media relations, and event management.

Skills


  • Communication
  • Writing
  • Research
  • Planning and Organization
  • Media Relations
  • Event Management
  • Public Speaking