Top 10 Public Relations Director Certifications

Certifications are important for public relations directors in the job market because they demonstrate a level of professional competency and knowledge that employers value. They also show that the individual is dedicated to staying up-to-date on industry trends and best practices. Having certifications can make a candidate stand out from other applicants, as employers may view certification holders as more qualified and experienced than those without them. Additionally, certifications can help public relations directors stay competitive in the job market by giving them an edge over other candidates.

The purpose of this article is to review and discuss the various certifications available to Public Relations Directors, and how they can help advance their career.

What are Public Relations Director Certifications?

Public relations director certification is a professional designation that recognizes the knowledge, skills, and abilities of those working in the field of public relations. It is awarded by professional organizations to individuals who have demonstrated a mastery of the principles and practices of public relations. Certification can help demonstrate an individual’s commitment to their profession, as well as provide them with additional credibility and recognition within the industry.

Having this certification can also be beneficial when looking for employment or when trying to advance a career. Employers are often impressed by applicants who possess this certification, believing it shows that they have taken initiative to stay up-to-date on industry trends and best practices. Additionally, having this certification may open doors to networking opportunities with other experienced professionals in the field.

Overall, public relations director certification can be an invaluable asset for anyone looking to become successful in this field. Not only does it provide credibility and recognition within the industry, but it also helps demonstrate dedication and commitment to one’s profession.

Pro Tip: If you are considering becoming a public relations director, it is important to check the certification requirements of your state or country. Certification may be required in order to practice in certain roles, or to demonstrate that you have the necessary skills and knowledge for the job. Additionally, obtaining certification can help you stand out in a competitive job market and provide additional credibility.

Related: What does a Public Relations Director do?

Top 10 Public Relations Director Certifications

Here’s our list of the best certifications available to Public Relations Directors today.

1. Certified Public Relations Professional (CPRP)

Certified Public Relations Professional (CPRP) is a certification offered by the Universal Accreditation Board (UAB) that recognizes individuals who have demonstrated excellence in public relations. It is designed to recognize those professionals who have achieved a high level of knowledge, experience, and expertise in the field. The CPRP is a voluntary certification that requires applicants to demonstrate mastery of the core competencies of public relations practice.

In order to become certified, an individual must complete an application and pass an examination administered by UAB. The exam consists of multiple-choice questions covering topics such as media relations, crisis communication, public opinion research, strategic planning and evaluation, legal issues in public relations, and ethics in public relations. Applicants must also submit proof of their professional experience and other qualifications.

The cost for the application and exam fee is $350 USD for members of the Public Relations Society of America (PRSA), or $450 USD for non-members. It typically takes about three months from the time an individual applies until they receive their results from UAB.

2. Certified Public Relations Executive (CPRE)

Certified Public Relations Executive (CPRE) is a professional certification program that recognizes the knowledge and experience of public relations professionals. The CPRE designation is offered by the Universal Accreditation Board (UAB), which is an independent, non-profit organization dedicated to promoting excellence in public relations.

The CPRE program consists of three components: a written exam, an oral examination, and a portfolio review. The written exam covers topics such as ethics, media relations, public relations strategy, research methods, and writing for public relations. The oral examination tests the candidate’s ability to communicate effectively with clients and other stakeholders. Finally, the portfolio review assesses the candidate’s ability to develop successful public relations campaigns.

To become certified as a CPRE, candidates must have at least five years of professional experience in public relations and must pass all three components of the program. Candidates must also submit official transcripts from their undergraduate or graduate degree programs in order to be considered for certification.

The cost of becoming a Certified Public Relations Executive varies depending on the individual's background and experience level. Generally speaking, the cost can range from $1,000 - $2,000 USD depending on the number of exams taken and other factors such as travel expenses associated with taking the exams or preparing for them.

3. Accredited Public Relations Practitioner (APRP)

Accredited Public Relations Practitioner (APRP) is a professional certification program developed by the Public Relations Society of America (PRSA). It is designed to recognize practitioners who have demonstrated excellence in public relations and communications. The APRP credential is awarded to individuals who have achieved a high level of professional achievement and demonstrate an understanding of the principles, standards, and practices of the profession.

It typically takes three to five years to complete the requirements for the APRP credential. Applicants must have at least five years of professional experience in public relations or communications, as well as a bachelor’s degree from an accredited college or university. They must also pass an exam that covers topics such as ethics, research, planning, implementation, evaluation, and management.

To get the APRP credential, applicants must submit an application form with their resume and transcripts. Once accepted into the program, they will be required to take a two-day exam at one of PRSA’s approved testing centers.

The cost for becoming an Accredited Public Relations Practitioner varies depending on which state you live in and whether or not you are already a member of PRSA. In general, it costs around $300-$400 for non-members and $200-$250 for members.

4. Certified Public Relations Counselor (CPRC)

Certified Public Relations Counselor (CPRC) is a professional designation that recognizes individuals who have demonstrated a mastery of public relations principles and practices. The CPRC designation is administered by the Public Relations Society of America (PRSA).

To become certified, an individual must meet certain educational and experience requirements, pass a comprehensive exam, and adhere to a code of ethics. The certification process typically takes six months to complete.

In order to get the CPRC designation, an individual must first submit an application to PRSA. This includes providing information about their professional background, education, and experience in public relations. Once approved, applicants can then register for the exam.

The cost for the CPRC exam is $395 for PRSA members and $495 for non-members. In addition to this fee, there are also costs associated with study materials and other resources needed in preparation for the exam.

5. Certified Strategic Communications Professional (CSCC)

Certified Strategic Communications Professional (CSCC) is a certification program offered by the International Association of Business Communicators (IABC). It is designed to recognize professionals who have achieved a high level of expertise in strategic communication. The certification is based on an assessment of knowledge, skills, and abilities related to strategic communication.

The CSCC program requires applicants to complete an online application, pass a written exam, and submit two letters of recommendation from current or former employers or colleagues. Applicants must also demonstrate at least five years of professional experience in the field of strategic communication.

The written exam consists of 140 multiple-choice questions covering topics such as communication strategy, planning and implementation; research and evaluation; stakeholder engagement; digital media and technology; crisis management; and ethics. The exam takes approximately four hours to complete.

The cost for the CSCC program is $695 for IABC members and $895 for non-members. This fee includes access to the online application form, the written exam, two letters of recommendation, and the certification once all requirements have been met.

6. Global Alliance for Public Relations and Communication Management Professional Certificate (GAPRCMP)

The Global Alliance for Public Relations and Communication Management Professional Certificate (GAPRCMP) is an internationally recognized certification program offered by the Global Alliance, a global network of public relations and communication management professionals. The GAPRCMP is designed to provide individuals with the knowledge and skills necessary to become successful public relations and communication management professionals.

The GAPRCMP consists of four modules: Introduction to Public Relations and Communication Management, Strategic Planning in Public Relations, Media Relations and Crisis Communications. Each module includes a comprehensive online course that covers the fundamentals of public relations and communication management, as well as practical tips on how to apply these principles in the workplace. The total duration of the GAPRCMP program is approximately 6 months.

To obtain the GAPRCMP certification, individuals must successfully complete all four modules. Upon successful completion of all modules, participants will receive a certificate from the Global Alliance that recognizes their achievement in public relations and communication management.

The cost for the GAPRCMP program varies depending on which country you are located in. Generally speaking, it costs around $2,000 USD for all four modules.

7. International Association of Business Communicators Certified Professional in Public Relations (IABC-CPPR)

The International Association of Business Communicators Certified Professional in Public Relations (IABC-CPPR) is a professional certification program that recognizes public relations professionals who have achieved a high level of expertise and knowledge in their field. The certification is designed to provide employers with assurance that the certified individual has the skills necessary to handle complex communication challenges.

To become an IABC-CPPR, individuals must meet certain criteria and pass an exam. To qualify for the exam, applicants must have at least five years of professional public relations experience, or three years of experience plus a relevant degree or equivalent combination of education and experience. Applicants must also demonstrate their commitment to the profession by participating in continuing education activities and/or professional development opportunities.

The IABC-CPPR exam consists of 100 multiple-choice questions covering topics such as media relations, crisis communications, branding, social media strategy, research methods, writing and editing, public speaking and more. The exam takes approximately two hours to complete and is administered online through Pearson VUE Testing Centers worldwide.

The cost for taking the IABC-CPPR exam is $450 USD for IABC members and $550 USD for non-members. Once you have passed the exam you will be awarded your CPPR designation which will be valid for three years before needing to be renewed. Renewal requires that you submit proof of continuing education credits or other professional development activities during your three year period in order to maintain your certification status.

8. Chartered Institute of Public Relations Diploma in Public Relations (DipPR)

The Chartered Institute of Public Relations (CIPR) Diploma in Public Relations (DipPR) is a professional qualification that provides the knowledge, skills and understanding to become an effective public relations practitioner. It is designed for those who are already working in public relations or those who wish to enter the field.

The DipPR takes approximately 18 months to complete and covers topics such as media relations, crisis management, internal communications, research and evaluation, digital and social media, and public affairs. The course is divided into three levels: Foundation Level; Intermediate Level; and Advanced Level. Each level must be completed successfully before progressing onto the next one.

To obtain the DipPR you must complete all three levels of study plus a final assessment. The assessment consists of a written paper plus an oral presentation based on a case study. You will also need to demonstrate evidence of your practical experience in public relations throughout the course.

The cost of the DipPR varies depending on which CIPR centre you choose to study with but typically ranges from £1,300 - £2,000 for all three levels combined.

9. American Marketing Association’s Certified in Public Relations (CPR)

The Certified in Public Relations (CPR) is a professional certification offered by the American Marketing Association (AMA). It is designed to help public relations professionals demonstrate their knowledge and expertise in the field. The certification requires that applicants pass an exam that covers topics such as media relations, crisis communication, corporate communications, and public affairs.

The CPR certification can be obtained in two ways: through self-study or through an AMA-approved course. To obtain the certification through self-study, applicants must complete a series of online modules and then take an exam. Those who choose to take an AMA-approved course must complete a series of lectures and workshops before taking the exam.

The cost of obtaining the CPR certification varies depending on which route you choose. If you choose to pursue it through self-study, the cost is $499 for members of the AMA and $599 for non-members. If you choose to pursue it through an AMA-approved course, the cost will vary depending on the provider.

It typically takes about six months to complete all of the requirements for obtaining the CPR certification. After completing all of the requirements, applicants must pass a comprehensive exam in order to receive their certification.

10. Society for New Communications Research Digital & Social Media Strategist Certification Program (DSMSCP).

The Society for New Communications Research Digital & Social Media Strategist Certification Program (DSMSCP) is a comprehensive certification program designed to help professionals acquire the skills and knowledge necessary to become successful digital and social media strategists. This certification program provides an in-depth look at the latest strategies, tactics, and tools used in digital and social media marketing.

The DSMSCP is a self-paced program that consists of five courses: Introduction to Digital & Social Media Strategies; Social Media Platforms; Content Creation & Distribution; Measurement & Analytics; and Professional Practices. Each course includes lectures, readings, activities, assessments, and a final exam. The entire program takes approximately 10 weeks to complete.

To get certified as a DSMSCP, you must first register for the program through the Society for New Communications Research website. After registering, you will be provided with access to all five courses. You must then complete each course within the allotted time frame and pass all assessments and exams with a score of 80% or higher in order to receive your certification.

The cost of the DSMSCP is $1,495 USD. This fee includes access to all five courses as well as any additional materials required for completion of the program such as textbooks or software licenses.

Do You Really Need a Public Relations Director Certificate?

No, you do not need a Public Relations Director Certificate to become a public relations director. While this certificate may be beneficial in certain cases, such as if you are looking to further your education or gain specialized knowledge in public relations, it is not an absolute requirement for the job.

In fact, many public relations directors are successful without any additional certification or degree. What is more important is having a solid understanding of the industry and knowledge of how to effectively manage public relations campaigns and strategies. This includes having an understanding of media relations, marketing communications, crisis communications, social media management, and other skills that are necessary for success in the field.

Having experience in the field can also be beneficial when applying for director positions. Employers often look for candidates with extensive experience in the industry who have proven themselves capable of managing complex projects and campaigns. Experience can make up for lack of formal education or certifications when applying for these positions.

Overall, while a Public Relations Director Certificate may be helpful in some instances, it is by no means required for success in this field. Having a deep understanding of the industry and prior work experience are generally more important than any additional certifications or degrees when pursuing a position as a public relations director.

Related: Public Relations Director Resume Examples

FAQs About Public Relations Director Certifications

1. What certifications are available for Public Relations Directors?

Answer: The most common certification for Public Relations Directors is the Accredited in Public Relations (APR) credential, which is offered by the Public Relations Society of America (PRSA). Other certifications may include Certified Professional in Public Relations (CPPR), Certified Strategic Communications Management (CSCM), and Certified Digital Marketer (CDM).

2. How do I become certified as a Public Relations Director?

Answer: To become certified as a Public Relations Director, you must meet certain educational and professional experience requirements, pass an exam, and complete continuing education requirements to maintain your certification.

3. How long does it take to become certified as a Public Relations Director?

Answer: Depending on your individual background and experience, it can take anywhere from several months to two years to complete all of the necessary steps to obtain a PR director certification.

4. What are the benefits of becoming a certified PR director?

Answer: Becoming certified as a PR director gives you credibility with employers, clients and peers, enables you to stay up-to-date with industry trends, provides access to professional networks and resources, and increases your job opportunities.

5. Are there any other certifications or designations related to public relations?

Answer: Yes! In addition to the APR credential from PRSA, other designations include Certified Social Media Strategist (CSMS) from Hootsuite Academy, Certified Digital Marketer (CDM) from Digital Marketer Institute, and Certified Crisis Manager (CCM) from International Association of Emergency Managers.