Top 12 Community Relations Manager Skills to Put on Your Resume

A Community Relations Manager plays a pivotal role in bridging the gap between a company and its external stakeholders, fostering positive public perception and community involvement. Highlighting the right set of skills on your resume is crucial to demonstrate your ability to effectively engage with the community, manage projects, and support your organization's social responsibility goals.

Community Relations Manager Skills

1. Salesforce
2. Hootsuite
3. Canva
4. Mailchimp
5. Google Analytics
6. Slack
7. Trello
8. Zoom
9. Microsoft Excel
10. WordPress
11. Asana
12. Adobe Photoshop

1. Salesforce

Salesforce is a cloud-based software company providing customer relationship management (CRM) service and a suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. For a Community Relations Manager, it facilitates engagement and management of community relations and stakeholder communications by streamlining data and interactions in a single platform.

Why It's Important

Salesforce is important for a Community Relations Manager as it provides a centralized platform to manage and analyze community interactions, streamline communication, and foster strong relationships, ultimately enhancing community engagement and support.

How to Improve Salesforce Skills

Improving Salesforce, especially from a Community Relations Manager perspective, involves enhancing customer engagement, personalizing experiences, and leveraging analytics for actionable insights. Here are concise strategies:

1. Customize the Community: Tailor your Salesforce Community Cloud to meet the specific needs of your audience. Utilize the Salesforce customization options to create a more engaging and relevant platform.

2. Integrate Social Listening: Use Salesforce Social Studio to monitor and analyze conversations about your brand. This allows for proactive engagement and helps in understanding community needs better.

3. Personalize Communications: Implement Salesforce Marketing Cloud to send personalized messages and content based on user behavior and preferences, enhancing user experience and satisfaction.

4. Leverage Analytics: Utilize Tableau CRM within Salesforce to gain insights from your community data. This helps in making informed decisions to improve community engagement strategies.

5. Encourage Collaboration: Foster a culture of collaboration by using Salesforce Chatter, enabling community members to share insights, ask questions, and collaborate more effectively.

6. Offer Comprehensive Support: Streamline support by integrating Salesforce Service Cloud with your community platform, ensuring quick and efficient resolution of member inquiries and issues.

7. Continuous Feedback Loop: Implement feedback mechanisms using Salesforce surveys and Salesforce Feedback Management to gather and act on community feedback, driving continuous improvement.

By focusing on these strategies, a Community Relations Manager can significantly enhance the effectiveness and engagement of their Salesforce community.

How to Display Salesforce Skills on Your Resume

2. Hootsuite

Hootsuite is a social media management platform that allows users, including Community Relations Managers, to schedule posts, monitor social media conversations, and analyze social media performance across multiple channels from a single dashboard.

Why It's Important

Hootsuite is important for a Community Relations Manager as it allows for efficient management of multiple social media accounts, enabling effective engagement, monitoring of brand mentions, and streamlined communication with the community.

How to Improve Hootsuite Skills

Improving Hootsuite for a Community Relations Manager involves enhancing communication, streamlining workflow, and leveraging analytics for better audience engagement. Here are concise strategies:

1. Utilize Advanced Scheduling: Schedule posts during peak engagement times to ensure maximum visibility. Use Hootsuite's Best Time to Publish feature to optimize posting schedules.

2. Engage More Efficiently: Use Hootsuite's Streams to monitor multiple channels in one place, allowing for swift responses to community interactions. This keeps the community engaged and valued.

3. Leverage Analytics: Utilize Hootsuite's Analytics to track the performance of your posts and campaigns. This data helps tailor your strategy to better meet your audience's interests.

4. Integrate Customer Support Tools: Integrate platforms like Zendesk or Help Scout with Hootsuite to manage customer support queries directly from social media channels. This improves response times and community satisfaction.

5. Utilize Listening Tools: Use Hootsuite Insights to monitor what’s being said about your brand and industry. This can inform your content strategy and help in managing your community's perceptions and needs.

6. Collaborate Effectively: Leverage Hootsuite's Team Features to collaborate with your team. Assign tasks, track responses, and ensure no community interaction is overlooked.

Implementing these strategies within Hootsuite can significantly enhance a Community Relations Manager’s ability to maintain a vibrant, engaged, and well-managed community.

How to Display Hootsuite Skills on Your Resume

3. Canva

Canva is a user-friendly online graphic design platform that enables the creation of various visual content, such as presentations, social media graphics, and marketing materials, facilitating effective community engagement and communication.

Why It's Important

Canva is important for a Community Relations Manager because it provides an easy-to-use platform to create visually appealing content for engaging and communicating effectively with the community, enhancing brand image and fostering stronger relationships.

How to Improve Canva Skills

Improving Canva, particularly from a Community Relations Manager perspective, involves enhancing user engagement, feedback mechanisms, and community empowerment. Here are concise strategies:

1. Strengthen User Engagement: Launch a series of interactive webinars that teach advanced design techniques, encouraging community participation.

2. Enhance Feedback Channels: Develop a more intuitive feedback platform that makes it easier for users to report issues and suggest improvements, using AI to categorize and prioritize feedback for quicker action.

3. Empower the Community: Create a community-driven feature request board where users can vote on the features they want to see, increasing user investment in Canva’s development.

4. Increase Transparency: Regularly update the community with a development roadmap that outlines upcoming features and improvements, fostering a sense of inclusion and anticipation.

5. Encourage User-Generated Content: Host monthly design challenges with themes based on current design trends, sharing top submissions across Canva’s social media channels to spotlight community talent.

6. Strengthen Local Communities: Develop localized forums and social media groups where users from the same region can share tips, collaborate on projects, and support each other, making the global community feel more personal.

By implementing these strategies, a Community Relations Manager can enhance the Canva experience, fostering a more engaged, satisfied, and empowered user community.

How to Display Canva Skills on Your Resume

4. Mailchimp

Mailchimp is an all-in-one marketing platform that provides tools for email marketing, automation, and audience engagement, helping Community Relations Managers effectively communicate with and manage their community members.

Why It's Important

Mailchimp is important for a Community Relations Manager as it enables efficient, targeted communication and engagement with the community through personalized email campaigns, helping to build and maintain strong relationships.

How to Improve Mailchimp Skills

To improve Mailchimp as a Community Relations Manager, focus on these strategies:

1. Segment Your Audience: Create more targeted campaigns by segmenting your audience based on their interests, behaviors, or demographics. This increases engagement by sending relevant content. Mailchimp's Guide on Segmentation.

2. Personalize Your Messages: Use merge tags to personalize your emails with the recipient's name or other personal information. Personalization can significantly boost open rates and engagement. Personalization with Mailchimp.

3. Automate Your Emails: Set up automated email campaigns for welcome sequences, birthday messages, or event reminders. Automation ensures timely communication and nurtures your relationship with your community. Email Automation in Mailchimp.

4. Analyze and Optimize: Regularly review your campaign reports to understand what works and what doesn't. Look at open rates, click-through rates, and conversion rates. Use A/B testing to experiment with different email elements. Understanding Reports in Mailchimp.

5. Integrate with Other Tools: Use Mailchimp's integrations to connect with other tools and platforms your community uses, like social media, CRM, or event platforms, for a seamless experience. Mailchimp Integrations Directory.

6. Engage on Social Media: Utilize Mailchimp's social media features to create and manage social media ads and posts. This can help you reach a wider audience and drive more engagement. Social Media Tools by Mailchimp.

Focusing on these areas will help improve your Mailchimp campaigns and enhance your engagement with the community you manage.

How to Display Mailchimp Skills on Your Resume

5. Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic, providing insights to optimize online strategies and enhance user engagement, valuable for a Community Relations Manager in assessing the effectiveness of communication efforts.

Why It's Important

Google Analytics is important for a Community Relations Manager because it provides insights into audience behavior, engagement levels, and content effectiveness, enabling targeted strategies to enhance community interaction and satisfaction.

How to Improve Google Analytics Skills

Improving Google Analytics, especially for a Community Relations Manager, involves leveraging insights to enhance engagement strategies and making data-driven decisions. Here are concise steps to achieve this:

1. Set Clear Goals: Define specific, measurable objectives for community engagement and use Google Analytics Goals to track conversions.

2. Use Segments: Create custom segments to analyze the behavior of different user groups within your community.

3. Monitor Referral Traffic: Track which external links are driving traffic to your site using the Referrals report to understand partner impact.

4. Implement Event Tracking: Use Event Tracking to measure interactions with your content, like downloads and video plays, providing insights into what engages your audience.

5. Leverage Google Tag Manager: Simplify the management of your analytics and tracking codes with Google Tag Manager, facilitating quick updates without needing to alter the code on your website.

6. Regularly Review Reports: Schedule weekly or monthly reviews of your Google Analytics reports to stay informed about community behavior and preferences.

7. Act on the Insights: Use the data and insights gathered to refine your community engagement strategies, improve content, and tailor your outreach efforts.

Each of these steps is designed to help a Community Relations Manager use Google Analytics more effectively to understand and grow their community engagement.

How to Display Google Analytics Skills on Your Resume

6. Slack

Slack is a communication platform designed for teams and communities, facilitating instant messaging, file sharing, and collaboration through organized channels and direct messages.

Why It's Important

Slack is crucial for a Community Relations Manager as it facilitates real-time communication, enhances collaboration across teams, and enables efficient management of community engagement and feedback, all in one centralized platform.

How to Improve Slack Skills

Improving Slack for a Community Relations Manager involves focusing on enhancing communication, organization, and engagement within the platform. Here are concise strategies:

1. Customize Channels: Create dedicated channels for specific topics or groups to streamline communication and keep discussions organized. Slack's Guide on Channels

2. Integrate Tools: Utilize Slack integrations with tools like Google Drive, Trello, or Asana to manage projects and share resources efficiently. Explore Slack App Directory for relevant integrations.

3. Automate Routine Tasks: Use Slack's Workflow Builder to automate common tasks such as onboarding new members or collecting feedback, saving time for more strategic activities. Workflow Builder How-To

4. Foster Engagement: Encourage interactions by scheduling regular AMAs (Ask Me Anything), setting up virtual coffee chats, and recognizing member contributions with custom emojis or shoutouts. Creating a Positive Culture in Slack

5. Ensure Accessibility: Make your Slack community more inclusive by using features like screen reader support, keyboard shortcuts, and enabling dark mode. Slack's Accessibility Features

6. Regular Training: Offer periodic Slack training sessions to keep members updated on new features and best practices for effective communication. Slack Training

7. Gather Feedback: Use polls and surveys within Slack to gather member feedback on what's working well and areas for improvement. Tools like Simple Poll can be integrated for this purpose. Simple Poll

By implementing these strategies, a Community Relations Manager can significantly enhance the efficiency and engagement within their Slack community.

How to Display Slack Skills on Your Resume

7. Trello

Trello is a web-based project management application that enables users, including Community Relations Managers, to organize tasks, collaborate on projects, and manage deadlines using a system of boards, lists, and cards.

Why It's Important

Trello is important for a Community Relations Manager as it enables efficient project management, task tracking, and team collaboration, ensuring streamlined communication and organization of community-related activities and events.

How to Improve Trello Skills

Improving Trello for a Community Relations Manager involves enhancing organization, communication, and collaboration. Here are concise strategies:

1. Utilize Power-Ups: Integrate CRM tools and communication apps to streamline outreach and follow-ups.
2. Automate Repetitive Tasks: Use Butler to automate task assignments, due dates, and notifications, saving time for community engagement.
3. Centralize Resources: Create a public board for FAQs and resources, making information easily accessible to your community.
4. Feedback Collection: Integrate forms or surveys (e.g., Google Forms) for collecting community feedback directly into Trello cards.
5. Performance Tracking: Use dashboards and reporting Power-Ups to monitor and report on community engagement and campaign success.
6. Custom Labels and Filters: Implement a structured labeling system for quick filtering of feedback, inquiries, or issues, ensuring no community input is missed.

How to Display Trello Skills on Your Resume

8. Zoom

Zoom is a cloud-based video conferencing platform that enables virtual meetings, webinars, and collaborative workspaces, facilitating remote communication and engagement for organizations and communities.

Why It's Important

Zoom is important for a Community Relations Manager as it enables efficient, real-time communication and collaboration with diverse community stakeholders, facilitating virtual events, meetings, and webinars, thereby strengthening community engagement and relationships remotely.

How to Improve Zoom Skills

To improve Zoom as a Community Relations Manager, focus on:

1. Enhancing Engagement: Utilize Zoom's polling and Q&A features to increase interactivity in community meetings.
2. Strengthening Security: Apply Zoom’s security best practices to protect community meetings from unauthorized access.
3. Improving Accessibility: Make use of Zoom’s accessibility features to ensure inclusivity for all community members.
4. Leveraging Breakout Rooms: Organize participants into smaller groups for focused discussions using Zoom’s Breakout Rooms.
5. Gathering Feedback: After meetings, send out surveys via email or use Zoom’s integrated survey feature to collect feedback for continuous improvement.

By implementing these strategies, you can create more engaging, secure, and inclusive community meetings on Zoom.

How to Display Zoom Skills on Your Resume

9. Microsoft Excel

Microsoft Excel is a versatile spreadsheet software used for data organization, analysis, and visualization, facilitating efficient management and communication of information in community relations tasks.

Why It's Important

Microsoft Excel is crucial for a Community Relations Manager as it enables efficient organization and analysis of data related to community engagement, budget tracking, event planning, and stakeholder communication, facilitating informed decision-making and strategy development.

How to Improve Microsoft Excel Skills

Improving Microsoft Excel skills, especially for a Community Relations Manager, involves focusing on data organization, analysis, and visualization. Here's a concise guide:

1. Learn Advanced Excel Functions: Master functions like VLOOKUP, INDEX+MATCH, and pivot tables for efficient data management. Microsoft's Excel training center offers comprehensive guides and tutorials. Excel Training Center.

2. Data Visualization: Enhance your ability to create impactful charts and graphs to represent community insights visually. Excel's own support page provides resources on creating and customizing charts. Create a Chart from Start to Finish.

3. Automation with Macros: Learn to automate repetitive tasks using macros and VBA, saving time for strategic community engagement activities. The Excel Easy tutorial is a great starting point. Excel Macros.

4. Leverage Excel Templates: Utilize or customize Excel templates for event planning, budget tracking, and stakeholder management, streamlining your workflow. Access templates directly within Excel or through Microsoft's template gallery. Excel Templates.

5. Stay Updated: Excel continuously evolves, introducing new features and functions. Stay updated through the Excel Blog for news and tips. Excel Blog.

By focusing on these areas, a Community Relations Manager can significantly enhance their Excel proficiency, leading to more efficient and effective community management.

How to Display Microsoft Excel Skills on Your Resume

10. WordPress

WordPress is a versatile content management system (CMS) widely used for creating and managing websites, ideal for community relations managers to publish content, engage with audiences, and maintain an online presence efficiently.

Why It's Important

WordPress is important for a Community Relations Manager as it offers an easy-to-use platform to create and manage a website or blog, enabling effective communication, engagement, and relationship-building with the community through timely updates, interactive features, and feedback mechanisms.

How to Improve WordPress Skills

Improving WordPress as a Community Relations Manager involves enhancing user engagement, fostering a supportive environment, and promoting collaboration. Here are concise strategies:

1. Gather Feedback: Regularly collect and analyze community feedback to identify areas for improvement. Use surveys and forums to understand user needs.

2. Enhance Communication: Improve communication channels between users and developers. Promote transparency and frequent updates through the WordPress News.

3. Support Contribution: Encourage and facilitate contributions from the community, including documentation, translations, and code. Highlight contributions on the Make WordPress platform.

4. Organize Events: Plan and promote WordPress meetups, WordCamps, and virtual events to foster networking and learning. Utilize the WordCamp Central site for resources.

5. Educate Users: Develop educational resources and tutorials for users of all levels. Share these resources through the WordPress Codex and Learn WordPress platforms.

6. Strengthen Security: Advocate for best security practices within the community. Share updates and tips through the WordPress Security section.

7. Promote Inclusivity: Ensure the WordPress community is welcoming to all, advocating for diversity and inclusion. Engage with the WordPress Diversity initiatives.

By focusing on these areas, a Community Relations Manager can significantly enhance the WordPress experience for all users, encouraging a more vibrant, engaged, and collaborative community.

How to Display WordPress Skills on Your Resume

11. Asana

Asana is a project management tool designed to help teams organize, track, and manage their work and tasks, facilitating better communication and collaboration among team members, including those in community relations roles.

Why It's Important

Asana is important for a Community Relations Manager as it streamlines task management, enhances team collaboration, and organizes community engagement activities effectively, ensuring timely and impactful communication with stakeholders.

How to Improve Asana Skills

To improve Asana as a Community Relations Manager, focus on the following strategies:

1. Integrate Communication Tools: Use Asana integrations with communication platforms like Slack or Microsoft Teams to streamline discussions and feedback from your community.
2. Utilize Custom Templates: Design custom templates for recurring community events or campaigns to save time and maintain consistency.
3. Feedback Loop: Implement a feedback system using Asana forms to collect and prioritize community suggestions or concerns efficiently.
4. Automate Workflows: Leverage Asana's automation features to assign tasks, send notifications, or update project statuses automatically based on specific triggers.
5. Performance Tracking: Use Asana’s dashboard and reporting tools to track the success of community initiatives and adjust strategies accordingly.
6. Collaborate Externally: Enable guest access for external community members to collaborate on specific projects or tasks without full access to Asana.
7. Ongoing Training and Resources: Regularly update your team and community leaders with Asana’s training resources to enhance usage and collaboration.

By leveraging Asana's capabilities with these strategies, you can streamline community management tasks, improve engagement, and effectively track the impact of your community relations efforts.

How to Display Asana Skills on Your Resume

12. Adobe Photoshop

Adobe Photoshop is a powerful digital image editing software used for creating, enhancing, and manipulating photos and graphics, widely utilized in various industries for marketing, advertising, and visual content creation.

Why It's Important

Adobe Photoshop is essential for a Community Relations Manager as it enables the creation and editing of high-quality visuals for effective communication, branding, and engagement with the community across various platforms.

How to Improve Adobe Photoshop Skills

Improving Adobe Photoshop, especially from a Community Relations Manager perspective, involves enhancing user engagement, feedback mechanisms, and educational resources. Here are concise strategies:

1. User Feedback Loop: Implement a more robust, user-friendly system for collecting and addressing user feedback. Tools like UserVoice can streamline the process, allowing users to submit, vote on, and track feature requests and issues.

2. Community-driven Features: Launch a program where users can pitch ideas for new features or improvements, similar to Adobe's Feature Request/Bug Report Form, but with more visibility and community engagement. Feature pitches with the most community support could be fast-tracked for development.

3. Enhanced Tutorial Content: Partner with top Photoshop users to create advanced tutorial content, addressing both common and complex use cases. Hosting these tutorials directly within the Photoshop Help Menu or on a dedicated section of the Adobe website can improve accessibility.

4. Better Integration with Adobe Community: Strengthen the integration between Photoshop and the Adobe Community platform. This could include in-app notifications about relevant community discussions, challenges, and live events.

5. Accessibility Improvements: Focus on making Photoshop more accessible to users with disabilities. Collaborate with organizations like The Global Initiative for Inclusive ICTs to identify and implement necessary improvements.

6. Localization and Culturalization: Enhance the software’s appeal to a global audience by improving localization and adding features specific to different cultural contexts. Engaging with local communities via Local User Groups can provide insights into unique needs.

By focusing on these areas, a Community Relations Manager can significantly contribute to the improvement of Adobe Photoshop, fostering a more engaged, satisfied, and diverse user base.

How to Display Adobe Photoshop Skills on Your Resume