Top 12 Community Manager Skills to Put on Your Resume

In today's digitally driven world, a Community Manager plays a pivotal role in bridging the gap between a brand and its audience, requiring a unique blend of skills to excel. This article highlights the top 12 skills essential for a Community Manager, which can make your resume stand out and demonstrate your capability to foster and nurture an engaged community.

Community Manager Skills

1. Hootsuite
2. Buffer
3. Canva
4. Google Analytics
5. Slack
6. Trello
7. Mailchimp
8. WordPress
9. Salesforce
10. Zendesk
11. Asana
12. Sprout Social

1. Hootsuite

Hootsuite is a social media management platform that allows community managers to schedule posts, monitor conversations, and analyze engagement across multiple social networks from a single dashboard.

Why It's Important

Hootsuite is important for a Community Manager as it streamlines social media management, allowing efficient scheduling, monitoring, and engagement across multiple platforms from a single dashboard, enhancing community interaction and brand presence.

How to Improve Hootsuite Skills

Improving Hootsuite for a Community Manager involves enhancing engagement, analytics, and integration capabilities:

1. Enhance Engagement Tools: Integrate more advanced social listening and engagement tools to monitor brand mentions and engage with the community in real-time. Tools like Brandwatch can provide deeper insights into what the community is saying.

2. Improve Analytics: Incorporate more detailed analytics for measuring the ROI of social campaigns. Incorporating platforms like Google Analytics can help track conversions from social media efforts directly.

3. Streamline Content Scheduling: Implement AI-based content scheduling recommendations to optimize post timings based on audience online activity. Using advanced tools like Buffer for predictive scheduling can be beneficial.

4. Expand Integration Options: Ensure seamless integration with a wider range of social platforms and CRM tools, enhancing the ability to manage community interactions across different channels. Explore CRM solutions like Salesforce for deeper integration.

5. Enhance Training Resources: Offer comprehensive training resources and certification programs focused on community management strategies and best practices, leveraging platforms like HubSpot Academy for educational content.

By focusing on these areas, Hootsuite can significantly improve its utility for Community Managers, making it a more versatile and effective tool for managing online communities and social media marketing efforts.

How to Display Hootsuite Skills on Your Resume

2. Buffer

A Buffer is a social media management tool that enables Community Managers to schedule posts, analyze performance, and manage all their accounts from a single platform, thereby streamlining community engagement and content distribution.

Why It's Important

Buffers are important for Community Managers as they help manage workload, prioritize tasks, and ensure timely responses and engagement with the community, enhancing overall community satisfaction and efficiency.

How to Improve Buffer Skills

To improve your use of Buffer as a Community Manager, focus on these strategies:

• Content Curation: Enhance your content strategy by curating diverse, engaging content that resonates with your audience. Use tools like Feedly to discover relevant content.

• Analytics: Leverage Buffer's analytics to track performance, understand audience engagement, and refine your strategy based on data insights.

• Scheduling: Optimize posting times by using Buffer's scheduling feature. Experiment with different times to find when your audience is most active. Buffer's Guide offers insights on the best times to post.

• Visual Content: Boost engagement by incorporating visuals. Use Canva to easily create eye-catching graphics tailored for different social platforms.

• Engagement: Prioritize responding to comments and messages to build a community. Buffer's Engagement Tools can help manage conversations efficiently.

• Automation: Streamline your workflow by automating repetitive tasks with Zapier, connecting Buffer with other apps you use.

• Hashtag Strategy: Improve visibility by using relevant hashtags. Research and use trending hashtags related to your content for broader reach.

• Team Collaboration: If working in a team, use Buffer's collaboration features to streamline workflows and ensure consistent messaging. Learn more about team features.

By implementing these strategies, you can enhance your effectiveness as a Community Manager using Buffer, driving better engagement and growth for your community.

How to Display Buffer Skills on Your Resume

3. Canva

Canva is an online graphic design platform that offers a wide range of tools and templates to create visual content such as social media graphics, presentations, posters, and more, ideal for Community Managers to efficiently produce engaging and professional-looking material for their audiences.

Why It's Important

Canva is crucial for a Community Manager as it provides an easy-to-use platform for creating visually appealing and professional graphics for social media, newsletters, and other community engagement materials, enhancing communication and engagement without the need for extensive graphic design skills.

How to Improve Canva Skills

Improving Canva for a Community Manager can focus on enhancing collaboration, streamlining feedback, and integrating more comprehensive asset management. Here are concise suggestions:

1. Enhanced Collaboration Tools: Implement real-time editing and chat features for smoother teamwork within designs. This enables immediate feedback and alterations without leaving the platform. Canva's Collaboration Features

2. Feedback Integration: Incorporate a tool for collecting and managing feedback directly on design drafts, allowing for streamlined revisions and approvals. Canva Commenting Feature

3. Advanced Asset Management: Develop a more robust system for organizing and sharing brand assets (e.g., logos, color palettes, fonts) within teams to ensure brand consistency. Canva's Brand Kit

4. Customizable Templates for Community Engagement: Offer more specialized templates tailored to common community management needs, like social media updates, event promotions, and newsletters. Canva Templates

5. Analytics and Performance Insights: Integrate analytics tools to track the performance of designs shared across social platforms directly from Canva, helping to inform future content creation. Canva's Design Insights

6. Learning Resources: Expand Canva’s learning resources with a focus on community engagement strategies and design best practices to empower Community Managers. Canva Design School

Implementing these features could significantly enhance the utility of Canva for Community Managers, making it more efficient and effective as a tool for brand management and community engagement.

How to Display Canva Skills on Your Resume

4. Google Analytics

Google Analytics is a web analytics service that provides insights into a website's traffic, user engagement, and effectiveness of marketing efforts, assisting Community Managers in understanding and improving their online community's performance.

Why It's Important

Google Analytics is crucial for a Community Manager as it provides detailed insights into user behavior, engagement levels, and content performance on websites and social platforms, enabling data-driven strategies to grow and nurture the community.

How to Improve Google Analytics Skills

To enhance Google Analytics for a Community Manager, consider these concise steps:

1. Set Clear Goals: Define specific objectives for your community, such as increasing membership, engagement, or conversion rates. Setting Goals in Google Analytics.

2. Track Conversions: Use Goals or eCommerce tracking to monitor conversions directly from your community activities. Goals and Conversions.

3. Segment Your Audience: Create segments for different user groups within your community to analyze their behavior and preferences. Audience Segmentation.

4. Monitor Traffic Sources: Identify which channels (social, email, search engines) are driving users to your community. Traffic Sources.

5. Analyze User Behavior: Utilize Behavior Flow and Event Tracking to understand how users interact within the community. Behavior Flow, Event Tracking.

6. Utilize UTM Parameters: Use UTM parameters for links shared externally to track the effectiveness of your community promotion efforts. UTM Parameters.

7. Leverage Google Analytics Dashboard: Customize your Google Analytics dashboard to focus on metrics important for community management. Custom Dashboards.

8. Regular Review and Adjust: Continuously review analytics data to identify trends, and adjust your community management strategies accordingly.

By following these steps and utilizing Google Analytics features effectively, a Community Manager can gain valuable insights to grow and engage their community more effectively.

How to Display Google Analytics Skills on Your Resume

5. Slack

Slack is a digital communication platform designed for teams and communities, offering features like messaging, file sharing, and integration with various tools to streamline collaboration and engagement.

Why It's Important

Slack is crucial for a Community Manager as it facilitates real-time communication, fosters community engagement, and streamlines collaboration among members, enabling efficient management and support of the community.

How to Improve Slack Skills

To improve Slack for Community Management, focus on:

1. Streamline Channels: Organize channels by topic or project to enhance navigation and communication. Create guidelines for consistency.

2. Use Bots & Integrations: Automate routine tasks and integrate with tools like Trello or Google Drive to streamline workflows.

3. Leverage Slack Analytics: Monitor engagement and activity levels to identify areas for improvement. Explore Slack's analytics and insights.

4. Promote Best Practices: Encourage the use of threads for detailed discussions to keep channels organized. Share Slack etiquette with the community.

5. Regular Cleanup: Periodically review and archive inactive channels to maintain a clutter-free environment. Use Slack's channel management tools.

6. Feedback Loop: Implement regular feedback channels or sessions to understand community needs and adjust strategies accordingly. Utilize surveys within Slack for real-time feedback.

7. Onboarding Process: Create a welcoming onboarding process for new members with a welcome channel and introductory materials.

By focusing on these strategies, you can enhance the Slack experience for your community, fostering better engagement and collaboration.

How to Display Slack Skills on Your Resume

6. Trello

Trello is a web-based project management and collaboration tool that allows community managers to organize tasks, track progress, and manage projects through customizable boards, lists, and cards, facilitating teamwork and communication within communities.

Why It's Important

Trello is important for a Community Manager as it provides an intuitive platform for organizing tasks, tracking project progress, and facilitating team collaboration, ensuring efficient management and engagement within the community.

How to Improve Trello Skills

To enhance Trello for a Community Manager, focus on:

1. Automation: Utilize Butler to automate repetitive tasks. Set up rules for card and board management to save time.
2. Integration: Connect Trello with external tools like Slack or Discord for efficient communication. Use Power-Ups to integrate these services directly in your boards.
3. Organization: Implement a labeling system for easy identification and categorization of tasks. Customize labels for different community events or content types.
4. Feedback Collection: Utilize forms or surveys from tools like Google Forms or Typeform, linked directly in cards, to gather community feedback efficiently. Explore integrations for embedding these tools.
5. Content Calendar: Create a dedicated board for content planning. Use a calendar view to visualize and schedule upcoming community posts or events. Enable the Calendar Power-Up for this feature.
6. Collaboration: Invite team members or volunteers to collaborate on boards. Manage permissions to control who can view or edit your boards.
7. Documentation: Maintain a central board for resources, guides, and important links. Use the Attachment feature to keep all necessary documents accessible.

By implementing these strategies, Community Managers can leverage Trello's flexibility and efficiency to better manage and engage their communities.

How to Display Trello Skills on Your Resume

7. Mailchimp

Mailchimp is an all-in-one marketing platform that allows community managers to create, send, and analyze email and ad campaigns, helping to grow and engage their community effectively.

Why It's Important

Mailchimp is important for a Community Manager because it enables effective email marketing and communication strategies, allowing for targeted outreach, engagement, and growth of the community through personalized and automated messaging.

How to Improve Mailchimp Skills

Improving Mailchimp for a Community Manager involves optimizing email campaigns, personalizing content, and enhancing audience engagement. Here are concise strategies:

1. Segment Your Audience: Tailor content by segmenting your audience based on their interests, behavior, or demographics. Mailchimp's Guide on Segmentation.

2. Personalize Emails: Use merge tags for personalized greetings. Craft content that resonates with each segment. Personalization with Merge Tags.

3. Optimize Email Design: Ensure your emails are visually appealing and mobile-friendly. Use Mailchimp's design tools and templates. Designing in Mailchimp.

4. Automate Email Campaigns: Set up automated welcome emails, follow-ups, and targeted campaigns. Automation with Mailchimp.

5. Analyze and Adjust: Regularly review campaign performance through Mailchimp's analytics. Test different strategies (A/B testing) and refine based on results. Understanding Reports.

6. Engage Through Social Media: Integrate your Mailchimp campaigns with social media platforms to widen your reach. Connecting Social Media.

7. Educate and Provide Value: Include tips, industry news, or how-tos. Consider a regular newsletter format that provides value beyond promotions.

8. Collect Feedback: Use surveys or polls within your emails to gather insights directly from your audience. Adding a Poll or Survey.

Implementing these practices will enhance your Mailchimp campaigns, making them more effective in engaging your community.

How to Display Mailchimp Skills on Your Resume

8. WordPress

WordPress is a versatile content management system (CMS) widely used for creating, managing, and publishing websites and blogs, offering tools and plugins tailored for community engagement and interaction.

Why It's Important

WordPress is important for a Community Manager because it provides a versatile and user-friendly platform for creating and managing online content, facilitating community engagement, and fostering communication.

How to Improve WordPress Skills

Improving WordPress as a Community Manager involves enhancing user experience, engagement, and website performance. Here are concise strategies:

1. Optimize for Speed: Use caching plugins like W3 Total Cache and optimize images with Smush.

2. Mobile Optimization: Ensure your theme is responsive. Plugins like WPtouch can help make your site mobile-friendly.

3. Improve Security: Protect your community with security plugins like Wordfence and regularly update themes, plugins, and WordPress core.

4. SEO Enhancement: Use Yoast SEO to improve your site's visibility and attract more visitors.

5. Engage Your Community: Install forums or social network plugins like bbPress or BuddyPress to foster user interaction and engagement.

6. Regular Content Updates: Keep your community engaged with regular, high-quality content and encourage user-generated content.

7. Feedback Mechanisms: Use plugins like WPForms to create surveys or feedback forms, understanding your community’s needs and preferences.

8. Performance Monitoring: Use Google Analytics for WordPress by MonsterInsights to track user behavior and site performance, allowing for data-driven improvements.

By focusing on these areas, you can significantly enhance the performance and user experience of your WordPress site, fostering a more engaged and active community.

How to Display WordPress Skills on Your Resume

9. Salesforce

Salesforce is a cloud-based software company that provides customer relationship management (CRM) services, along with a suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. For a Community Manager, Salesforce offers tools to build, manage, and connect with community members, facilitating engagement and communication through personalized, scalable platforms.

Why It's Important

Salesforce is crucial for a Community Manager as it provides a comprehensive platform for managing customer relationships, automating communications, and tracking engagement metrics, enabling personalized and efficient community interactions.

How to Improve Salesforce Skills

To enhance Salesforce as a Community Manager, consider the following concise strategies:

1. Utilize Salesforce Trailhead: Engage with Salesforce Trailhead to deepen your understanding and skills. It offers modules specifically designed for community management.

2. Implement Automation: Use Process Builder and Flow to automate common tasks, improving efficiency.

3. Customize the Community: Tailor your community with Experience Builder to enhance user experience and engagement.

4. Leverage Analytics: Use Einstein Analytics to gain insights into user behavior and community health, allowing for data-driven decisions.

5. Encourage Collaboration: Promote the use of Chatter within your community for improved communication and collaboration among members.

6. Stay Updated: Regularly check Salesforce Release Notes to stay informed about new features and updates that can benefit your community.

By focusing on these areas, you can significantly improve the management and engagement of your Salesforce community.

How to Display Salesforce Skills on Your Resume

10. Zendesk

Zendesk is a customer service software platform that enables community managers to handle customer support, engage with their audience, and manage inquiries efficiently through ticketing, live chat, and knowledge base functionalities.

Why It's Important

Zendesk is crucial for a Community Manager as it provides an efficient platform for managing customer support tickets, facilitating seamless communication, and ensuring a positive user experience within the community.

How to Improve Zendesk Skills

Improving Zendesk as a Community Manager involves optimizing customer engagement, streamlining support processes, and leveraging analytics for insightful decision-making. Here's a concise guide:

1. Personalize Support: Customize support experiences by using Zendesk's personalization features to address users by name and reference past interactions.

2. Utilize Automation & AI: Implement Zendesk's automation and AI tools to manage repetitive inquiries and route tickets efficiently, allowing more time for complex issues.

3. Enhance Knowledge Base: Develop a comprehensive, easily navigable Help Center with FAQs, guides, and tutorials, encouraging self-service and reducing ticket volume.

4. Leverage Community Forums: Foster a supportive community by promoting active discussion forums where users can share solutions, feedback, and new ideas.

5. Gather Feedback & Analytics: Use Zendesk Explore for advanced analytics to track customer satisfaction, agent performance, and identify improvement areas.

6. Regular Training & Updates: Ensure your team is up-to-date with Zendesk training and certifications to leverage all platform features effectively.

7. Integrate with Other Tools: Seamlessly connect Zendesk with other tools and services via Zendesk Marketplace for a more efficient workflow.

By focusing on these strategies, Community Managers can enhance customer experience, improve response times, and foster a positive community around their brand.

How to Display Zendesk Skills on Your Resume

11. Asana

Asana is a web and mobile application designed to help teams organize, track, and manage their work and projects, providing a platform for community managers to plan, coordinate, and communicate on various tasks and initiatives efficiently.

Why It's Important

Asana is crucial for a Community Manager as it streamlines task management, enables efficient planning of community events and initiatives, and fosters team collaboration, ensuring timely and organized engagement with the community.

How to Improve Asana Skills

To improve Asana for a Community Manager, consider the following concise strategies:

1. Customize Workflows: Tailor your project templates to reflect the specific stages of community projects. Asana Guide on Templates.

2. Integrate Tools: Connect Asana with external communication and social media tools for seamless updates. Asana Integrations.

3. Use Tags and Custom Fields: Organize tasks by topic, urgency, or any relevant criterion for better visibility. Custom Fields in Asana.

4. Automate Repetitive Tasks: Set up rules in Asana to automate routine tasks, saving time for more strategic activities. Rules in Asana.

5. Regularly Update Templates: Continuously refine your templates based on feedback and new requirements to keep your management process agile. Editing Templates.

6. Leverage Asana Goals: Align community projects with broader organizational objectives for strategic focus. Asana Goals.

By implementing these strategies, you can optimize Asana for more effective community management, ensuring better organization, communication, and alignment with goals.

How to Display Asana Skills on Your Resume

12. Sprout Social

Sprout Social is a social media management platform designed for businesses and organizations, enabling Community Managers to schedule posts, engage with followers, analyze performance metrics, and collaborate with team members across multiple social media accounts from a single interface.

Why It's Important

Sprout Social is crucial for a Community Manager as it streamlines social media management, enabling efficient monitoring, engagement, and analysis across multiple platforms, thus enhancing community interaction and growth.

How to Improve Sprout Social Skills

To enhance Sprout Social as a Community Manager, consider these strategies:

1. Customize Your Dashboard: Tailor your dashboard to focus on metrics crucial for community engagement and growth. Here's how.

2. Use Social Listening: Monitor brand mentions and relevant conversations to engage with your audience effectively. Learn more about social listening on Sprout Social.

3. Leverage Automation: Automate repetitive tasks like post scheduling and use chatbots for initial customer interactions. Sprout's automation tools can help.

4. Analyze and Act on Analytics: Regularly review your analytics to understand community behavior and refine your strategy. Start with Sprout's analytics features.

5. Collaborate with Your Team: Utilize Sprout’s collaboration tools to streamline communication within your team. Check out team collaboration.

6. Engage Directly and Personally: Use Sprout’s CRM features to personalize interactions and build stronger relationships. More on personalized engagement.

7. Educate Yourself: Continuously learn from Sprout Social’s resources and stay updated with the latest trends and features. Visit Sprout's Resource Center.

Implementing these strategies can significantly improve your effectiveness as a Community Manager on Sprout Social.

How to Display Sprout Social Skills on Your Resume