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12 Commercial Sales Manager Skills: Definition and Examples

The commercial sales manager is responsible for the sale of commercial products and services to businesses. They work with a team of salespeople to identify and pursue new business opportunities. The commercial sales manager must have excellent communication and negotiation skills. They must also be able to develop and implement sales strategies.

Commercial Sales Manager Resume Example
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Commercial Sales Manager Skills


Communication is key in any sales role, but especially in a commercial sales manager role. You need to be able to communicate effectively with your team in order to manage them effectively, and you also need to be able to communicate with potential clients and customers in order to sell products or services.


Negotiation is the process of coming to an agreement between two or more parties. It is a key skill for commercial sales managers, as they often have to negotiate with suppliers, customers, and other stakeholders. Negotiation involves understanding the interests of all parties involved, finding common ground, and creating a win-win solution.


Persuasion is the ability to convince someone to do something that they may not be inclined to do. As a commercial sales manager, you will need this skill in order to convince potential customers to purchase your product or service.

Time Management

Time management is the ability to use your time efficiently and effectively in order to achieve your goals. It is an important skill for commercial sales managers because they need to be able to juggle multiple tasks and deadlines simultaneously. Time management also allows you to identify opportunities and potential problems so that you can take advantage of them or avoid them altogether.


Organization is important for a Commercial Sales Manager because they need to be able to keep track of their sales team, their goals, and their progress. Without organization, it would be difficult to manage and motivate a sales team.

Customer Service

The ability to provide excellent customer service is essential for a commercial sales manager. This skill is needed in order to build strong relationships with clients, resolve issues and complaints in a timely manner, and ensure that customers are satisfied with the products or services they have purchased. Providing excellent customer service can help to increase repeat business and referrals, and ultimately lead to increased sales and profits.


Marketing is the process of creating value for a company through the creation and distribution of products or services. It is the function that determines what products or services will be offered to customers, how they will be priced, and how they will be promoted. A commercial sales manager needs marketing skills in order to identify opportunities for new products or services and to develop strategies for selling them to customers. They also need to be able to create and manage advertising and promotion campaigns.

Business Development

The ability to develop new business is essential for any commercial sales manager. This involves identifying and targeting new potential customers, understanding their needs and requirements, and then developing a sales pitch that will convince them to do business with your company. This skill is needed in order to grow your company's revenue and market share.

Territory Management

Territory management is the process of planning, organizing and controlling the sales territory to ensure that it meets the company's objectives. An effective territory management plan will help the commercial sales manager to optimize resources, identify opportunities and maximize profits.

Account Management

The ability to manage accounts is critical for a commercial sales manager. This skill allows the manager to keep track of customer needs and ensure that the products or services being sold meet those needs. It also helps the manager build and maintain relationships with customers.

Salesforce Administration

Salesforce administration is the process of managing and configuring Salesforce, a customer relationship management (CRM) software. As a Commercial Sales Manager, you will need this skill to be able to effectively manage your team's Salesforce account and ensure that it is properly configured to meet their needs. This includes managing users, data, security, and permissions.


CRM stands for customer relationship management. It is a system that helps businesses keep track of their customers and manage their relationships with them. A commercial sales manager needs CRM skills to be able to effectively manage the relationships between the company and its customers.

How to improve commercial sales manager skills

The commercial sales manager is responsible for the sale of products or services to businesses and organizations. They work in a variety of industries and are responsible for managing a team of salespeople. In order to be successful in this role, commercial sales managers must have strong leadership and communication skills. They must be able to motivate their team and sell the benefits of their products or services.

There are a few key things that commercial sales managers can do to improve their skills. First, they should focus on building relationships with their customers. This means taking the time to understand their needs and providing them with personalized service. Commercial sales managers should also keep up with industry trends and developments. This will help them identify new opportunities for their business. Finally, they should always be learning. They can take courses, read books, or attend seminars to stay up-to-date on best practices in commercial sales.

By following these tips, commercial sales managers can improve their skills and be more successful in their careers.

How to highlight commercial sales manager skills

As a commercial sales manager, you will be responsible for developing and managing a sales team to drive revenue growth. To be successful in this role, you will need to have excellent communication and interpersonal skills. You must be able to motivate and lead your team to success. In addition, you must be able to develop and implement sales strategies that will enable your team to meet its targets.

On a resume

In order to highlight your skills as a Commercial Sales Manager on your resume, you should include any relevant experience that you have in the field. This could include managing sales teams, developing sales strategies, and achieving sales targets. You should also highlight any relevant qualifications that you have, such as a degree in business or marketing. If you have any industry-specific knowledge or skills, be sure to mention these too.

In a cover letter

In your cover letter, you'll want to highlight your skills as a Commercial Sales Manager. To do this, you'll want to focus on your ability to manage sales teams, develop sales strategies, and achieve sales targets. You'll also want to showcase your ability to build relationships with clients and customers.

During an interview

As a Commercial Sales Manager, you will be responsible for developing and executing sales strategies to increase market share and grow the business. During your interview, be sure to highlight your skills in developing sales strategies, managing a sales team, and achieving sales targets. Also, be sure to discuss your experience in building relationships with key customers and partners.

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