What does a Wholesale Account Executive do?
Published 4 min read
A wholesale account executive is responsible for managing and developing relationships with wholesale clients. They work to increase sales and grow the business by identifying new opportunities and negotiating contracts. They also provide support to clients and work to resolve any issues that may arise.
Wholesale Account Executive job duties include:
- Research and develop new business opportunities with wholesale accounts
- Develop and maintain strong relationships with key decision makers at wholesale accounts
- Understand the needs and requirements of wholesale accounts and identify opportunities to grow business
- Negotiate contracts and pricing with wholesale accounts
- Manage inventory levels and product mix at wholesale accounts to ensure optimal sales
- Monitor sales performance at wholesale accounts and take corrective action as needed
- Prepare reports on sales activities and account status for management
- Attend trade shows and other events to promote products to wholesale accounts
- Provide training and support to wholesale account representatives
Wholesale Account Executive Job Requirements
A Wholesale Account Executive is responsible for managing and growing a book of business in the wholesale channel. This person must have a four-year degree from an accredited university, two years of relevant experience, and industry-specific certification. The Wholesale Account Executive must be able to develop relationships with clients, understand their needs, and provide solutions that meet those needs. This person must also be able to negotiate contracts, manage a budget, and meet deadlines.
Wholesale Account Executive Skills
- Strong communication skills
- The ability to build relationships
- The ability to negotiate
- Time management skills
- The ability to work under pressure
- Organizational skills
- The ability to multitask
- The ability to sell
- The ability to meet deadlines
- The ability to think creatively
- The ability to problem solve
Related: Top Wholesale Account Executive Skills: Definition and Examples
How to become a Wholesale Account Executive
A wholesale account executive is responsible for managing and developing relationships with wholesale customers. They work closely with sales, marketing, and product teams to ensure that the needs of wholesale customers are being met. In order to become a wholesale account executive, one must have excellent communication and interpersonal skills. They must be able to build relationships quickly and effectively. They must also be able to understand the needs of their customers and match those needs with the products and services that their company offers.
Wholesale account executives need to be able to think strategically in order to identify new opportunities for growth. They must be able to negotiate contracts and terms with suppliers. They must also be able to manage budgets and forecast future sales. In order to be successful in this role, one must have a deep understanding of the wholesale market and the various channels through which products are sold.
The path to becoming a wholesale account executive typically begins with a bachelor’s degree in business or a related field. Many companies also require that candidates have at least 2-3 years of experience working in sales or customer service. Those who have a master’s degree in business administration or a related field may have an advantage when applying for this role.
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